Bravery 🦫

Bringing Medesy to Life: A Dream Turned Reality A while ago, I had a vision together with a very close friend of mine Doctor @fdirioha1 one where accessing healthcare wasn’t complicated or out of reach. Where technology could bridge the gap between patients and quality medical services. That vision is now on its way to reality. I’m beyond excited to introduce @Medesysolutions, a platform we are building to make verified healthcare more easily accessible and seamless for everyone. As a co-founder, I am pouring my passion into this, and we’re just getting started. This is more than just a project; it’s a movement. And I will like everyone who comes across this to Join us as we reshape the future of healthcare!

The Medesy Healthcare Awareness Rally kicked off with an orientation! reinforcing our mission and energizing Ambassadors for impact. 💯

Your first mistake was coding a product without researching if there was market need for it. You set yourself up, bro, and I’ll tell you why. I will also show you how not to, especially as a crypto founder from Africa.  2025 was the worst year on record according to CB insights. 42% of startups failed because they built something nobody wants.  Not that nobody knew about it. They knew. They just didn’t NEED it.  In that same 2025, 11.6 Million projects died - with marketing/distribution failures being a major cause Crypto startups on their own were busy burning massive budgets on campaigns that bring temporary visibility. 2 weeks after TGE Discord is a ghostland.  Also, we seldom target crypto-natives, communicating in jargon. All our marketing is targeted at the smallest possible market. Ignoring mainstream users.  So even if you accidentally build what people need, your 2nd mistake will be not having an effective marketing and distribution system. These failures happen because most founders are devs. They spend YEARS learning to code but ZERO time learning customer psychology.  Whereas it's only on code that you can use units for A/B. Your marketing A/B test is betting your company's survival. This is why you can't skip market research before writing code If you had actually done that, you’d have already discovered hints to your marketing strategy. Because there you’d learn;  📍 What people actually need 📍 How they talk about the problem 📍 Where they hang out 📍 What messaging resonates 📍 Which channels to use However, I'll give you this cheat code to launch your product. I hope marketers don’t sue me kek.  Phase 1 (Pre-launch): 📍 Tweet your building journey 📍 Share problems you're solving 📍 Build waitlist of 500-1000 people WHO CARE Phase 2 (Launch): 📍 Don't launch to everyone. Launch to 50 power users 📍 Get feedback, iterate fast 📍 Let THEM spread the word Phase 3 (Scale): 📍 Double down on what's working 📍 Cut what's not 📍 Most projects die because they spread too thin Bonus Read: Let me break down what works across different crypto niches... DEFI/INFRA: Aave's playbook: 📍Started as ETHLend (failed) 📍Rebranded, focused on ONE thing: "Lend crypto, earn interest" Simple message. Clear value. Your play if you're building infra/DeFi: 📍Write solid docs  📍Build SDKs/APIs that work out the box 📍Get familiar with the leads of protocols and communities across diff continents  📍 Support devs and dev companies publicly (Twitter posts, Discord, etc) They will build on you = organic distribution. GAMING: Players don't care about being decentralized. They care if it's FUN. Axie Infinity (at peak): 📍Didn't lead with "blockchain game" 📍Led with "Earn while playing cute creatures" 📍Built community FIRST (100K+ Discord before mainstream launch) 📍Guilds formed organically……viral growth.  The mistake they made: Great marketing, broke product (economy collapsed, players left for good) Your Play: Copy Axie Infinity CONSUMER APPS (PAYMENTS, SOCIAL, FINTECH): Your competition isn't other crypto apps. It's Venmo, Instagram, WhatsApp.  Your Play: Hire me. Thank you very much😊 DESCI (DECENTRALIZED SCIENCE): Get 1 credible expert to vouch = 1,000 users. Not vice versa. Your Play:  📍Partner with universities/labs 📍Publish papers (even if just on arXiv) 📍Speak at academic conferences 📍Let credentials do the marketing ECOSYSTEM/PROTOCOLS: The mistake: Marketing to users when you should market to BUILDERS. Your Play: Hire me. Thank you very much😌 AI AGENTS& TOOLS  What works: Hire me. Thank you very much☺️ For all OTHER NICHES: Your Play: Hire me. Thank you very much😇 BOTTOM LINE For devs reading this: Partner with a marketer early. Not "when we're ready to launch." NOW. For marketers: You're not support staff. You're the difference between 10 users and 10,000. Distribution > Product. Always has been. Always will be.

Today was super special, and I was glad to see a lot of young and promising healthcare advocates joining us @Medesysolutions on a mission to make healthcare easily accessible to Nigerians.

your product doesn't fail at the product level it fails because you built something great and then assumed the right people would somehow find it no distribution = expensive hobby

HOW TO SPOT A PROJECT THAT NEEDS HELP Finding projects is one thing. Finding projects that actually need your specific services is what gets you hired. ⮕ Projects That Need a Community Manager • Discord or Telegram exists but has no active moderators (chaos, spam, unanswered questions) • Community size is growing but engagement is flat or declining • Founder is personally responding to every single community question (they are overwhelmed) • FUD or complaints in the community are going completely unaddressed • No regular community events, contests, or engagement campaigns • New members join but leave quickly (no onboarding process) ⮕ Projects That Need Moderators • Spam bots flooding the Discord or Telegram • Scammers impersonating team members and no one is removing them • Toxic behavior or fights in chat with no intervention • Community chat is active 24/7 but no mods online at night (time zone gap) • Announcements getting buried in general chat (no channel organization) ⮕ Projects That Need a Graphics Designer • Using generic Canva templates or stock images with watermarks • Inconsistent branding across platforms (different logos, color schemes) • Low-quality memes or promotional graphics that look unprofessional • No visual identity or mascot (for meme projects especially) • Announcements posted as plain text instead of eye-catching graphics ⮕ Projects That Need a Social Media Manager • Posting schedule is completely random (3 posts one day, nothing for a week) • All posts are just announcements — no community engagement, no memes, no personality • Reply section under their tweets is empty or full of bots • No quote tweets or retweets — they are not participating in the broader ecosystem • Twitter following is growing but engagement rate is terrible (<1%) • Not capitalizing on trending narratives or memes relevant to their niche ⮕ Projects That Need Raiding & Shilling Services • Low visibility despite having a decent product or community • Competitors are trending frequently while they are invisible • Tweets rarely break 100 impressions even with 5k+ followers • Not appearing in trending conversations related to their category • Community exists but is passive — no one is actively promoting outside their channels ⮕ Projects That Need Content Writers • Website copy is poorly written or full of grammatical errors • No blog, Medium articles, or educational content • No thread content on Twitter just short, low-effort tweets • Whitepaper or documentation is confusing, outdated, or non-existent • Announcements are dry and technical with no storytelling or narrative • No email newsletters or community updates being sent

the real reason why marketing in crypto won’t get better anytime soon: good marketing takes time. good marketing builds trust because it shows up consistently, not just when you’re selling but founders & investors rarely think past a couple of years in crypto, so they chase hype and quick wins instead of building brands that last.

Urgent care shouldn’t be confusing. Medesy connects you to hospitals, labs, pharmacies & emergency services – instantly. Launching soon. Join the waitlist: docs.google.com/forms/d/e/1FAI…

Shutting down a startup is more work than starting one. If you’re at the end of the road, don’t just walk away. Your reputation in the Nairobi/Lagos tech scene is the only asset you’re taking with you. Here is how to close with integrity: 1/ Team First. Hold the meeting. Be honest. Write the LinkedIn recommendations. Use your network to find them new roles. Your leadership is defined by how you treat people when you have no more money to pay them. 2/ Clean the House. Settle debts. Cancel the SaaS subs. File the dissolution papers. Don't leave a trail of legal and tax "surprises" that will haunt your next 5 years. 3/ The Investor 1-on-1. Don't send a BCC email. Get on the phone. Explain what happened, what you tried, and what’s next. Investors value maturity over perfection. My Two Pesewas: A failed startup is a lesson. A messy shutdown is a choice. Choose your reputation.

In a world where everyone and their mum can ship an app, I’m more focused on learning how to sell. Distribution is the new moat.

@StakingFac It seems the Telegram link on your website footer is broken, you can look into it.

Hey Solana community, we've seen our low IBRL score which is due to Firedancer running the revenue scheduler, leading to late packing. The revenue scheduler will be deprecated in the next release, but we're switching to the balanced scheduler immediately. Committed to IBRL! 🚀 ibrl.wtf Cheers to @jito_sol for the awesome tool

Honestly, talk to your target audience before writing a single line of code: understand their real pain Suggest solution ideas see how they actually react Build bit by bit. Sell early. Get feedback. Validate. Repeat. People can only buy what they need, not what you wish.

One big problem I keep seeing in Web3 is founders thinking, “Let’s build first and market later,” and then wondering why nobody is buying once the product is ready. Always break your product into stages. Balance your engineering and growth team from day one.

I’m kicking off Hard Pillz 💊⚡, short vids with raw takes from building, shipping, breaking, and fixing things. Most mkt advice online comes from people who never shipped anything. Before you listen, ask: what did you actually build?

“If you want to be big and dominate in business, you better work like the Chinese.” I heard this statement from someone and it stuck with me. When people say “work like the Chinese in business”, they are usually not talking about nationality, they mean a style of execution that has made many Chinese small business , big businesses and companies scale extremely fast. It’s a shorthand for a business culture built around speed, discipline, volume, and long-term dominance. 1. Relentless execution speed Chinese businesses move very fast. -They launch quickly -Test many versions -Kill what fails -Double down on what works 2. High-volume iteration, I so like this one Instead of one “perfect” product, they release many variations: -10 ads instead of 1 - 5 product versions instead of 1 - 20 suppliers instead of 2 - 10 TikTok pages - daily live stream with over 10 phones in the warehouse They let the market choose. 3. Extreme cost efficiency They obsess over: -Low production cost -Thin margins -High turnover - Massive scale Profit comes from volume + efficiency, not high pricing. 4. Copy fast, then improve They don’t waste time “inventing” if something already works. They: -Study winning models -Replicate quickly -Improve price, speed, distribution, or UX This is why platforms like Shein, Temu, TikTok Shop, Alibaba grew so fast. 5. Long-term dominance mindset They think in years, not months. - Capture market first - Optimize later - Crush competitors by scale They’re willing to run small profits now to control the market later. You see how Opay has taken the Nigerian market ? 6. Operational discipline Very strong systems: -Clear roles -Daily metrics -Tight deadlines Work is treated like a factory of outcomes. In today’s world, the real edge is not just intelligence. It’s speed, volume, and execution. If you want to be big and dominate in business… you have to start working like this. Let me know if you learnt something here ?

On Dec 21, 2025, Medesy Solutions held a free medical outreach at St. Mary’s Catholic Church, Ugwunwode, Enugu. We reached the unreached. Bringing healthcare, hope, and compassion closer to the people, because that’s what Medesy stands for.

I'm Grateful for the opportunity to serve 🙏 and being a part of Geeq's vision. This post is incomplete without specially mentioning 🥹 Thank you Mr @BraveAlisson Thank you @ComplicatedIsOK for believing in me I'm grateful and I don't take this opportunity for granted 🙏

Healthcare shouldn’t be hard, we make it easy. medesy.health

Where to market: SaaS → X Agency → LinkedIn Mobile App → TikTok organic AI Startup → X + LinkedIn + TikTok E-commerce / DTC → Instagram + TikTok Coaching / Consulting → LinkedIn + Instagram Course Creator → YouTube + X Local Business → SEO + Facebook Freelancer / Creator → LinkedIn + X + Instagram B2B Startup → LinkedIn + X + Youtube Community / Newsletter → X + Reddit + Discord Which channels would you add to the list?

Some Frequently Asked Questions Could be: 1️⃣ Is GeeqEVM replacing Geeq L0? Not at all! Geeq L0 is still the main chain and the foundation of the Verified Economy. GeeqEVM is just a powerful toolkit built on top of it, not a replacement.

In today’s Web3, proof is your only protection. But most “proofs” rely on unverifiable contracts and manipulable metadata which is like locking your door but leaving the window open. The problem? Fake mints and fraudulent drops destroy trust faster than they build hype. 🧵👇