Digiday

Last chance to submit: Entries close tomorrow for the Digiday Media Buying & Planning Awards. Recognize your team's acheivements in the media landscape. buff.ly/SPUS1Hq

Cloudflare faces tension in its new role: sitting in the middle between publishers and AI companies while balancing trust, control and monetization. digiday.com/media/cloudfla…

Companies across sectors, from footwear to personal care, are racing to sign college basketball players. buff.ly/hV1StVM

Brands are shifting earned media strategies to tap niche news creators on social platforms. buff.ly/6Dz4gsy

Execs from The Atlantic, Arena Group, Bloomberg, Business Insider, The Guardian, New York Post, People Inc., Washington Post, and more, will share their strategies on everything from zero-click audience strategy, to AI licensing deals and RAG readiness, to how they’re embracing creator strategies to help boost engagement with younger audiences. buff.ly/AhsnKfv

AI agents are now becoming central to marketing workflows. These agents are designed to handle manual, repetitive and time-consuming work, executing tasks inside systems like CRMs, analytics environments and marketing automation tools. However, agentic AI requires a strong foundation to deliver value. According to Deloitte, nearly 60% of AI leaders and representatives cite their primary […] buff.ly/GRAvzl9

As things stand, Meta hasn’t provided any communication to ad execs about these additional fees, beyond the email shared with Digiday. buff.ly/GqdQBir

Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement. buff.ly/7fnK1Ey

Quick Collabs is LTK's latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike. buff.ly/JyShTQE

When a measurement foundation is shaky, adding AI accelerates the wrong decisions and makes them harder to reverse. Partner insights from @AppsFlyer buff.ly/naPxdqL

This week’s Future of TV Briefing looks at Netflix’s single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments. buff.ly/S2AM9ps

Instagram's controversial Shop the Look rollout didn't ask for creators' consent, nor did it tag products they've endorsed. What did they learn from it? buff.ly/UAihl4E

Despite a war in the Middle East, rising oil, gas and consumer prices and a fresh round of tariffs that are roiling economies, brands and buyers are largely staying the course in media spending. buff.ly/Wz1YqRx

Ten years later, principal media is back in the zeitgeist. Why agencies and brands are clashing over the so-called hidden model. buff.ly/qwNHu5B

Initial campaign tests by the indie agency and Pubmatic show cost reductions and time saved. Success, inevitably, brings more questions. buff.ly/bWL9ezH

The gap between The Trade Desk’s public confidence and what its advertisers describe on the ground has rarely been harder to close. buff.ly/xMbLuK0

PMG never called itself an agency. Here’s why that matters now. buff.ly/l96QWAE

The days of 'fake it 'til you make it' are coming to an end. buff.ly/oUV1CDQ

Airline customers skew more millennial, hold at least a bachelor’s and are high-income earners — useful when targeting without PII. Partner insights from Viasat Ads buff.ly/IHzJFt8

Effective cross-platform measurement helps marketers understand how to turn negative lifts into positives. Partner insights from Cint buff.ly/CP6rfcP