Hyper

A few months ago, we decided to shut down Hyper. We built an amazing product and technology - better than I ever could have imagined - and rolled out with huge retailers like IKEA. But growth was impossible. 2-3 year sales cycles, in a challenging market. Hard product, hard distribution. It's been a crazy ride over six years. There are so many people to thank, and we have so many stories to tell -- some day. As for now, I'm feeling good. 2026 is the future. I'm going to take everything I've learnt about researching a breakthrough technology from first principles, and apply these lessons to something new. 🤖🤖🤖 I will talk more about that in the new year.

POV: “I couldn’t find the room” is no longer a reason

What I’ve learnt: Indoor maps/location has massive potential but has been stuck in enterprise hell for the past 10 years. Every solution is inaccurate, expensive, bad UX, impossibly slow to deploy. Hyper will radically transform this. Our first release has two innovations: - Self-serve onboarding == zero enterprise sales cycle - Hyper app == zero implementation, no code required With this, we've cut the sales + integration process from months to days. And of course, our technology is precise, affordable, scalable and great UX. The opportunity size here is huge -- from hospitals to airports, from museums to warehouses. I'm excited to keep pushing with new releases that make indoor location useful and accessible to everyone.

Introducing our completely redesigned AR navigation experience, built by the team @HyperARCo. We’ve combined many UX elements into a single dynamic arrow that shows you where to go.

“Massive store, where can I find that one screw I need?” The accuracy of the navigation and indoor location is insane.

Mirador is now open-source! Mirador makes it easy to build impressive point-of-interest experiences with Apple’s new AR framework, RealityKit. Demo: Tunnel View, Yosemite National Park

Mirador is a new open-source project from @HyperARCo, making it easy to build point-of-interest experiences with Apple’s new AR framework, RealityKit. Coming soon... Demo 3: Prime Meridian, Greenwich, London

Thank you for all the love 🙏. We built the AR interface, maps, navigation and indoor location tech. Our location tech is powered by wifi and AR. Now rolling out at scale. HyperAR.com

BIG announcement: we've been building Dent Reality for 4 years, reaching 10m's of people with our AR navigation tech. This year we're going much further, starting with a new name that stands for being cutting-edge, fast-paced and innovative. Dent Reality is now >>> Hyper

Today is the FINAL DAY of Dent Reality, before we switch to a totally new name. I started Dent 4 years ago, with a tweet. But I decided on the Dent name 6 years before that. It's been a wild ride. So, a final ode to Dent Reality. Here's the story so far. 👇

Introducing the new 3D logo for Dent Reality. The H stands for something. New name reveal January 3rd. 🚀

Really I shouldn't pre-announce, but I'm excited. Starting next year you're gonna start seeing our @DentReality AR technology in a _lot_ of new stores, all around the world... and with a new brand name and logo.

We're hiring a Senior Product Manager! Looking for someone passionate about new technologies and great user experience. Apple/Meta are making huge investments in AR, this is an exciting opportunity to get in at the ground floor. careers.dentreality.com/jobs/2110909-s…

Over the past 5 years, I've built the largest open-source project for ARKit, and started @DentReality where we've pioneered new approaches to AR spatial interfaces. I gave a talk at NSLondon last week to share some of what we've learnt. youtu.be/wrXWT26e4Qo

The transition from maps to AR when you hold the phone up is still one of the best interactions we’ve built 😍

When we said we were interested in Full Stack, we meant pancakes! 🥞 (welcome Sean and Harry to @DentReality team!)

This is the nicest store I’ve ever been in. And the navigation tech is 🔥.

Hearing about the Meta hiring freeze 🥶. A lot of people getting their interviews and on-sites cancelled. If you want to work on integrating AR with the real world, we're hiring @DentReality across iOS, Android and Full Stack: careers.dentreality.com

AR shopping speed run! ⏩⏩⏩

Growing growing growing. @simongoldring joins our iOS SDK team, and Clem Bertier who takes over from me in leading our precise AR location tech. Both moving to London to join us (and look how happy Freddie is!) 🚀 careers.dentreality.com