
Bill Moore and Majestic 12 mystery.
The Postcard
1. "When doors won't open, search for windows."
This is widely interpreted as a directive to stop looking for information through official "front door" channels (like standard FOIA requests which were being denied) and instead look for "windows"—unofficial leaks, overlooked archives, or secondary sources that the government forgot to "shut."
2. "Add some zest to your trip to Washington..."
This was the "smoking gun" clue for Bill Moore. The word "zest" is often linked to Project ZEST, an alleged codename or a pointer toward specific files within the National Archives.
It was the "nudge" Moore needed to actually make the trip to D.C. where he eventually found the Cutler-Twining memo.
3. "...try Reese's Pieces."
This is a famous nod to the movie E.T. the Extra-Terrestrial (1982), where the alien is lured with the candy.
In the context of this postcard, it’s a cheeky way of saying, "Follow the trail of treats to find the visitor."
It suggested that the "breadcrumbs" being left for the researchers would lead directly to proof of non-human intelligence.
Or
Edward "Ed" Reese was a real and critical person in this mystery. He wasn't a researcher or a "UFO guy"—he was an archivist at the National Archives (NARA) in Washington, D.C., working in the Modern Military Branch.
4. "For a stylish look, shop Suit Land."
This is perhaps the most literal clue. Suitland, Maryland, is the location of the National Archives (NARA) at Suitland, which houses millions of pages of classified and declassified military records.
This told Moore exactly where to go—not the main Archives building on Pennsylvania Avenue, but the annex in Suitland where the "Project Blue Book" and older military intelligence files were kept.
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