John Balcazar
3.4K posts

John Balcazar
@devildogjohn
As a Husband to 1, a son to 2, and a friend to many, I lead a virtuous life as an entrepreneur and business owner. I want to make a difference!

I’ve done over $100,000,000 in Amazon sales. I do 8 figures a quarter. It is very hard to sell on Amazon and make money. This chart shows a 100,000 decline in active sellers in 12 months. Imagine if Meta lost 1/6 advertisers? Revenue would be destroyed right? But Amazon is such a perfect market, that these sellers can churn and nothing happens. Amazon is still a top 3 opportunity in Ecom to make money. But the platform is working against you. Every other seller is working against you. The system is working against you. Being good at Amazon is a life hack. But the barrier is higher than ever. My guess? Before 2028 we lose another 250k sellers. Sales volume will stay flat. Means bigger slices for those that can make it.























