Digiday

Lowe’s is actively implementing AI to improve the customer shopping experience and to assist employees in asking difficult questions. buff.ly/YwePYbb

With no sign of search traffic returning, publishers are doubling down on subscriptions to build direct reader revenue -- but it's not easy. digiday.com/media/media-br…

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery […] digiday.com/marketing/redd…

The 2026 Digiday Awards are now open for entries. Be a part of the industry’s annual recognition of the companies, campaigns and creatives modernizing media and marketing. Submit by May 8 for the lowest rate. buff.ly/JQsflBr

Philadelphia Cream Cheese has stopped paying for search ads, at least to prospective shoppers on Google. Over the past year, the Kraft Heinz-owned CPG brand has phased out its traditional search ad spend, opting to put those dollars instead into retail media and broader channels, according to Maddy Zingle, vp of marketing for Philadelphia Cream […] digiday.com/marketing/phil…

Sir Martin Sorrell says agencies can't fix the billable hour until brands fix their AI problem. digiday.com/media-buying/i…

People Inc's Jon Roberts discusses the boom in AI content licensing marketplaces -- and the revenue that could materialize for publishers. digiday.com/media/people-i…

An expert at the heart of Foster-WPP case argues principal-based media tensions could hold British group's recovery back. digiday.com/media-buying/b…

Generative AI is pushing brands to shift SEO budgets toward visibility in AI-generated answers over clicks. digiday.com/marketing/mark…

The 2026 Digiday Video and TV Awards finalists reflect a shift toward more immersive, audience-driven storytelling, where participation is as important as reach. Brands, publishers and agencies are embracing entertainment-first formats and designing content that extends beyond single moments, building sustained engagement across platforms. Premium video and original programming are increasingly amplified through omnichannel strategies […] digiday.com/media/adobe-na…

This week’s Future of TV Briefing looks at what is the TV universe study at the center of the recent drama surrounding Nielsen’s The Gauge TV viewership report. buff.ly/Oe9rKY9

Digital Voices founder and CEO Jennifer Quigley-Jones explains how to prepare and sell an influencer agency in today’s creator economy. buff.ly/UvHq9dC

Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club's social following. buff.ly/QHZmkCV

YouTube's Gemini-powered Creator Partnerships promises to alleviate pain points in the influencer marketing pipeline. buff.ly/VCA7Vt5

In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform's sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026. buff.ly/9IGmmYQ

The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry. buff.ly/SFq0MXK

An integration with Kochava's StationOne signals shift from AI hype to standardized, executable ad workflows buff.ly/npFIlNi

Marketers can optimize creative, frequency and even publishers in real time with effective cross-platform measurement. Partner insights from Cint buff.ly/ISBWfk8

Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong. buff.ly/6lYIAIw

Lord believes the lack of transparency across the agency world is something that AI can improve upon. buff.ly/2TXXgKL