Google Analytics

In 2026, clean data is the only data that matters❗ These are the 3 traffic-source scopes you need to master to keep your reporting crystal clear. 🔎 More on scopes: goo.gle/4lDGlo0

Can you guess the GA Exploration? 🕵️‍♂️ This reporting tool is the master of the middle ground — the ultimate way to find your most loyal customers. Read the clues and make your guess before the reveal. 🔗 goo.gle/4qZrPrU

We’ve launched the Cross-Channel Conversion Performance report! See which channels are truly driving impact. 📊 Including… ✅ Rich metrics: ROAS, CPA, and revenue at a glance ✅ Full visibility: Compare paid and organic channels and campaigns side-by-side Check out the "Advertising" section in your Google Ads-linked GA property to get started. For more: goo.gle/4lpuiuc

Here’s how to measure traffic originating from AI chatbots within a dedicated channel group → goo.gle/3ZVrV8H [THREAD] 🧵

Your GA data is trying to tell you something 👀 Your engagement data isn’t just measuring time on page or screen — it’s revealing your “sticky” content. If users are spending more time with certain posts, that’s your cue to scale what’s working. Here’s what engagement rate can tell you 👉 goo.gle/4saTLtO

Play in the Google Analytics sandbox. 🏖️ Learn by doing with the GA demo accounts, where you can get your hands on real-world website and app data. 🤑 No cost. ✨ No sign-up required. 🔒 No impact to your own data. Get started → goo.gle/45U2FTP

What’s your Analytics personality? 🔍 Whether you want guided insights or prefer to explore on your own, Google Analytics is built to match your workflow. Find the tools that fit how you analyze → goo.gle/4tFPaS2

The new Analytics Advisor, ✨ powered by Gemini ✨, turns your data into a conversation. Here’s a sample of the kinds of questions you can ask. Look for the star icon at the top right of your dashboard. Learn more here: goo.gle/3Mo9qXg

Your GA data is trying to tell you something. Your acquisition data isn’t just telling you where users come from — it’s telling you how they want to experience your site. Here’s an idea for moving from GA insight to site optimization 👇 By the way, the Analytics Advisor is here to make identifying trends even easier → goo.gle/4r02JJX

If Google Analytics is your AI-powered engine for performance insights — BigQuery is your fuel tank. Exporting your Google Analytics data to BigQuery is easy → goo.gle/4qUIsWf. Here’s what you get with BigQuery: 💪 𝗗𝗮𝘁𝗮 𝗹𝗼𝗻𝗴𝗲𝘃𝗶𝘁𝘆: Indefinite data storage lets you perform multi-year trend analysis 🎯 𝗚𝗿𝗮𝗻𝘂𝗹𝗮𝗿 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻: Access to your raw, unsampled data 🤝 𝗘𝘃𝗲𝗻 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Link data from your CRM, offline sales, email, and more ✨ 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: Use your own custom business logic to calculate things like lifetime value or churn probability

Boost your Google Analytics skills with fun-to-follow tutorials in Skillshop. 👟 Self-paced. 💡 Expert-designed. 🏆 And the courses lead you to an industry-recognized certification. Start learning → goo.gle/4bAeMJs

Connect Google Tag Manager to GA, and stop hard-coding your analytics. Manage your configuration, privacy consents, and third-party pixels in one unified workspace — learn more: goo.gle/4qQENZ4

Can you guess this Google Analytics exploration? 🕵️‍♂️ Some explorations play the long game. 🎮 Here are your clues… 🧭 Source, medium, and campaign tied to highest lifetime revenue 🔄 First interaction → most recent activity → lifetime engagement 📈 Purchase probability, in-app purchase probability, churn probability 𝗧𝗵𝗲 𝗮𝗻𝘀𝘄𝗲𝗿: It’s the User lifetime exploration. Learn how to predict future behavior and explore the full user lifecycle. → goo.gle/4t0y8NW

Measurement is more than setup. It’s how performance scales 📊 The first episode of the revamped Ads Decoded podcast kicks off with a conversation featuring @GinnyMarvin and Group Product Manager Eleanor Stribling.🎙️ Watch the full episode on YouTube → goo.gle/4a01yTx They cover… 🔗 Data Strength: Why solid 1P data fuels AI-driven optimization 🧩 Tagging & diagnostics: How better foundations unlock clearer insights 📈 Attribution & activation: Moving beyond last click to understand real impact

This one’s for you. 🫵 A few minutes in admin settings can help you feel more confident in your data—and the stories you can tell with it. ✨ ✅ Define key events to capture the data most actionable for you → goo.gle/46fFl2O ✅ Increase data retention for longer-term trends in your custom reporting → goo.gle/3O4bFiR ✅ Link Search Console to see how organic search drives engagement → goo.gle/3LOfsjS

Remember Throwback Thursday? We’re bringing it back with a special 2026 #TBT challenge for you: 1️⃣ Pull sessions from last week (Reports → Acquisition → Traffic Acquisition) 2️⃣ Compare them to the same week last year (Use the date selector to choose a custom range) Sometimes a quick throwback is the fastest way forward. About sessions in GA: goo.gle/4qL3rum

“In a world of fiercer competition for every customer dollar, measurement and data aren’t just admin — they’re your unique strategic advantage,” says @GinnyMarvin. Check out this sneak peek of the new weekly Ads Decoded podcast! 👇 goo.gle/4sL7HM1