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Off-Menu
225 posts
Off-Menu
@off__menu
Opinionated branding & storytelling https://t.co/kLAy08UyxS
加入时间 Haziran 2022
59 关注708 粉丝
Off-Menu 已转推
Most startups think of brand like a design project. We treat it as a growth exercise.
Today I'm relaunching Off-Menu around that idea, w/ programs for the moments that matter most: repositioning, category creation, GTM.
Narrative *and* design, for opinionated founders.
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RT @ferroshious: so excited to see @off__menu and @elanmiller here!
elan and i have been working closely together for over a year now - on…
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I joined my long time friend @ViableBen on the Supra Insider podcast to talk about my latest brand thinking at Off-Menu.
AI has made it easier than ever to build products, yet harder than ever to get people to care. If your product works, 10 competitors will copy you within a month. The old playbook doesn't work anymore. So how do you stand out? It all starts with an ownable POV.
In this conversation, we discussed:
- Why Anthropic's Keep Thinking campaign is a masterclass in positioning
- The "enemy question" I ask clients: if your brand had an enemy, who would it be?
- Why most rebrands fail: visual makeover without moving anything forward
- Why strong point of view is the antidote to slop
- How I'm building AI tools that turn brand strategy into practical inputs
Link to the full episode in the replies.
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Off-Menu 已转推
helped design sumn funnn! find out your company's brand personality in 2 mins🔮✨
Elan Miller@elanmiller
Introducing: The Personality Test for the AI-era. 🔮 personality.off-menu.com The people (and brands) getting great results with AI have figured out who they are: their POV, their edge, and of course, their personality. So we built a Personality Test to help you figure out your online persona, voice, & tone so you can train Claude, ChatGPT, or whatever LLM you use to speak like you. Nine brand archetypes. Takes 2 minutes. Share your results in the replies! Huge ty to @ferroshious & @KyleMorck for their help bringing this to life.
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Discover your edge and teach AI to write like you ✨
Elan Miller@elanmiller
Introducing: The Personality Test for the AI-era. 🔮 personality.off-menu.com The people (and brands) getting great results with AI have figured out who they are: their POV, their edge, and of course, their personality. So we built a Personality Test to help you figure out your online persona, voice, & tone so you can train Claude, ChatGPT, or whatever LLM you use to speak like you. Nine brand archetypes. Takes 2 minutes. Share your results in the replies! Huge ty to @ferroshious & @KyleMorck for their help bringing this to life.
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Hate competitive audits? Us too. So we built a tool to automate them, enjoy.
Elan Miller@elanmiller
Finally automated the worst part of my job and built a competitive audit tool with Claude Code. What's included: * First impressions on your site * Positioning, voice, & visual design breakdowns * Observations on your brand & the category at large audit.off-menu.com
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Off-Menu 已转推
Off-Menu 已转推
Off-Menu 已转推
Off-Menu 已转推
Excited to share my conversation with @elanmiller, founder of @off__menu.
He's been in the tech storytelling scene WAY before it was cool. What I really admire (and frankly envy) is his capacity to read and write so extensively.
You can tell that he has really spent time formulating his ideas, and clearly, his clients come to him for that same level of intellectual rigour.
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