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Launchmetrics reported that Jungkook generated $30.4M in MIV during the NYFW — 53% of Calvin Klein’s total show performance. It was highlighted that he didn’t even post yet his impact alone propelled Calvin Klein to #1. Notably, His MIV surpassed brands like Michael Kors and Givenchy, and was close to the total MIV of CELINE and more.

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