Last month, hundreds of thousands of people became *very* familiar with the digital “waiting room”. Most had a pretty bad experience, aside from not getting what they wanted – Oasis tickets. This Black Friday 2024, retailers should learn from this. Here are a few ways you can make the most out of your website’s waiting room. A thread 🧵

If your company is spending a lot on advertising, especially television advertising, it will see big spikes in traffic. A waiting room solution in place will prevent the website from crashing and, consequently, missed sales. But…

…it’s also a good opportunity to keep prospective consumers engaged even when they can’t immediately make a purchase. One way to do this is to link your best deals on the waiting room page. Not only does this keep visitors occupied, but it encourages them to wait for these deals.

For smaller, more niche retailers, the Black Friday season is a great opportunity to engage fans and loyal customers. One way to do this is with a “doorbuster” sale. A doorbuster sale is a limited-time, limited-stock sale where you sell small volumes of goods at a heavy discount.

With doorbusters, CrowdHandler doesn’t just help to handle the increase in traffic – it’s an essential part of the process. Last year, BÉIS ran sixteen flash sales over the four-day Black Friday period using Crowdhandler to coordinate and control these drops.

If you’re a mid-sized e-retailer, you might be running discounts over the whole Black Friday period. Moreover, this is likely a big part of your annual sales, and you can’t afford for your website to go down.

Here, CrowdHandler’s “catch-all” waiting rooms are ideal. Customers won’t see these waiting rooms, but they will monitor all incoming traffic and activate only when needed. It’s not ideal, but it’s better than your website going down.

Ensuring your website can handle Black Friday is key to protecting your sales and reputation. To see how CrowdHandler can strengthen your Black Friday strategy, sign up for free: crowdhandler.com/sign-up