SOUTHWEST AIRLINES CEO SAID BUSINESS TRAVEL REVENUE JUMPED 25% YEAR-OVER-YEAR IN MARCH, WITH STRONG MOMENTUM CONTINUING THROUGH APRIL AND MAY, AS THE INDUSTRY PUSHED THROUGH SEVEN CONSECUTIVE FARE INCREASES SINCE FEBRUARY WITHOUT ANY SIGN OF WEAKENING DEMAND. THE CEO SAID CONSUMERS REMAIN RESILIENT AND SHOW LITTLE PRICE SENSITIVITY DESPITE HIGHER TICKET PRICES AND RISING FUEL COSTS.

THE AIRLINE ALSO SIGNALLED A POTENTIAL STRATEGIC EXPANSION, SAYING SOUTHWEST COULD ADD MORE CABIN OPTIONS, INCLUDING “TRUE FIRST CLASS,” AND MAY EXPAND INTO SELECT LONG-HAUL INTERNATIONAL ROUTES OVER TIME. MANAGEMENT SAID THE GOAL IS TO MAKE SOUTHWEST MORE RELEVANT TO CUSTOMERS AND REDUCE THE NEED FOR PASSENGERS TO BOOK COMPETING CARRIERS.

@FirstSquawk My strategy analysis ! 🔽 as follow

@FirstSquawk The old marketing scheme of "If I fart, someone will come over to smell it".