My friend's brother opened a furniture showroom 18 km outside the city.
Rent: ₹25,000/month
A similar shop in the city would've cost ₹1.2 lakh/month.
Problem?
Almost no customers.
So he opened a small restaurant beside the showroom.
He sold food 20-25% cheaper than city restaurants.
Restaurant profit?
Almost zero.
But every day 100-150 people came to eat.
Many walked into the showroom while waiting.
Even if just 2-3 families bought furniture, he made ₹1.5-2 lakh profit on those sales.
He wasn't selling food.
He was buying attention.
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