Honest question for Shopify merchants: How many of your customers found your products through ChatGPT, Perplexity, or Gemini last month? You probably don't know. Almost nobody measures this yet.

But that percentage grows every month. And if your product data isn't in AI-readable format, you're not even in the running. Check your analytics. Look for "chatgpt.com" and "perplexity.ai" in referrers. The results might surprise you.