U.S. loyalty rates by make, February 2026 1. Tesla — 61.1% 2. Subaru — 60.5% 3. Toyota — 59.9% 4. Ferrari — 59.7% 5. Honda — 58.2% 6. Ford — 57.8% 7. Lucid — 57.9% 8. Chevrolet — 56.7% 9. Nissan — 55.7% 10. Mercedes-Benz — 54.7% 11. BMW — 52.9% 12. Kia — 52.9% 13. Hyundai — 51.7% 14. Lexus — 50.4% 15. Mazda — 48.3% 16. GMC — 47.8% 17. Porsche — 46.7% 18. Rolls-Royce — 46.2% 19. Lincoln — 45.9% 20. Volvo — 44.5% 21. Acura — 44.2% 22. Land Rover — 43.9% 23. Lamborghini — 43.6% 24. Jeep — 43.5% 25. Volkswagen — 43.2% 26. Cadillac — 41.2% 27. Aston Martin — 40.8% 28. Audi — 38.0% 29. Ram — 38.8% 30. Buick — 36.0% 31. Genesis — 36.1% 32. Mitsubishi — 34.3% 33. Polestar — 34.9% 34. Infiniti — 31.5% 35. Bentley — 30.0% 36. Rivian — 28.6% 37. McLaren — 25.0% 38. INEOS — 24.7% 39. Chrysler — 21.4% 40. Alfa Romeo — 20.2% 41. VinFast — 20.5% 42. Lotus — 16.3% 43. Jaguar — 15.8% 44. Dodge — 15.5% 45. Maserati — 11.7% 46. Fiat — 3.3% 47. Mini — 0.0% 48. Smart — 0.0% 49. Fisker — 0.0%