I received this email over the weekend. The guy is trying to sell me explainer video services. I’m interested in explainer videos, but his email caused me to completely zone out…
HERE IS WHAT WAS SENT:
Les,
It's truly gratifying to see you as CEO of Trender.
I am [name]. I know you have received so many random emails from unknown people.
Do you want to know how an explainer animation video can help you to increase brand awareness of your Trender?
The explainer animation video will help you to,
➡️Increase Audience engagement
➡️Increase Conversion
➡️50% More Time Spend On Website
➡️Low Bounce Rate
➡️Increase Google Ranking
➡️Attention Of Audience
➡️And more
Right now we are offering a 50% discount on our video production service for Plesso Ventures as a way to build up our testimonials and portfolio in the space.
You can get high-converting animation sales video for just $599 per 30 seconds during this lunch period with a script, storyboard, voiceover, and animation all ‘Done-For-You’. So it's the perfect time to get a video to drive results for your website like this.
Can we schedule a meeting for more information?
Hope you don't mind outreach, I thought you might be interested.
Sincerely,
[name]
Too long. Too much text. Too many niceties in the opening sentence. “It's truly gratifying to see you as CEO of Trender” - WTF…
I WOULD HAVE RESPONDED TO THIS
Subject: Explainer videos - fast, cheap, high quality
Hey Les,
We do explainer videos. We do them fast, they are high quality, and cheap. Here’s a link to some examples. Ping me if interested.
Cheers,
[name]
@axios calls this “Smart Brevity: The Power of Saying More with Less”. They even wrote a book about it. The link is in the comments. But they are 100% true. Email inboxes are ruined with long, over the top, mind numbing outreach. Try something shorter, crisper, to the point, and see what happens…
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