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Time named Adolf Hitler its 1938 Man of the Year (Jan 2, 1939 issue) because he most shaped world events that year. He annexed Austria and took the Sudetenland via the Munich Agreement, becoming Europe’s dominant power and its greatest threat to democracies.
It was never an endorsement or honor—Time’s standard (set by founder Henry Luce) is impact for better or worse, not approval. The article called him “the greatest threatening force” facing the free world. The actual cover was a critical illustration, not a portrait.
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