Event Stacker

@TicketSource Even simpler: calendar feeds. Add your events once, they sync automatically to subscribers' calendars. No content planning, no scheduling posts. Just show up when people are making plans.

When you’re juggling everything for your show… Your marketing needs to feel simple, not stressful. So try our FREE social media event promotion planner and take one thing off your plate📷 mailchi.mp/ticketsource/s…

Email marketing math is rough. Perfect subject line + optimal send time = maybe 20% open rate. Calendar feeds? 100% delivery. Shows up when people are actually planning what to do. Different game.

@Chris_Smth 46% is solid but that's still half not opening. Curious whether anyone's testing alternative touchpoints entirely. Calendar entries don't need subject line optimization - the event title IS the message.

90% of marketing emails don't personalize the subject line. Question-format subject lines hit 46% open rates. "March Market Update" → "Is your neighborhood's value about to shift?" The highest-leverage 5 words you'll write all week aren't in the email body. They're in the subject line.

@0Venkata @KateBour This. Calendar feeds skip this whole game. Event shows up on their calendar when they're planning their week. No open/click tracking needed because it's just... there.

@KateBour and that's exactly why open rates are a vanity metric somebody opened it. cool. did they feel anything? because if they didn't, the click was never coming anyway

AI-proof marketing truth: You’ve gotta make people *feel* something if you want them to *do* something

Small businesses: stop fighting for inbox attention. Your events should appear in calendars - right when people are making plans, not buried in promos. Calendar feeds do this automatically. No daily sends. No design work. Just presence.

Saturday morning thought: People check their calendar before making weekend plans. They don't check their email promo folder. Put your events where eyeballs actually go.

@Max_Alexxander What if you could skip the deliverability fight entirely? Calendar feeds bypass the inbox altogether. Your event lands directly in their calendar app - no spam filters, no pruning lists, no sender reputation to worry about. They see it when they're actively planning their week.

Many ecommerce brands are losing 6 figures a year in missed revenue. Not because they suck at email. Because no one’s seeing their emails. If your open rate is below 40%, you’ve got a deliverability problem. Here’s how to fix it (and what’s actually working in 2025): 1. Prune your inactive subs The reality: half your list probably doesn’t care. Suppress profiles who haven’t opened, clicked, bought, or weren’t active on site in the past 90–180 days. This one move will drop your Klaviyo bill and increase your open rates. 2. (Temporarily) Shift to a tiered segmentation protocol Stop batch-blasting your whole list. Start narrow → expand. Week 1–2: Only send to your 14-day engaged segment Week 3–4: Send to 30-day engaged Week 5–6: Expand to 60-day Once your deliverability is good with the 60 day engaged segment (ie >45-50% open rates) then you can start sending to your normal engaged segments. Monitor each segment’s performance before scaling volume. This rebuilds trust with inbox providers. 3. High variety of quality content Promos / discounts alone won’t cut it. Mix in education, behind-the-scenes, story-based angles, UGC… Keep it valuable enough that your audience wants to stay subscribed. 4. Verify your domain + warm your IP If you haven’t set up proper authentication (SPF, DKIM, DMARC) Your deliverability will be hampered. Without this, Gmail sees you as a risk, and sends you to promotions or spam.

@taninreachoutly Exactly. And even when someone does reply, you're still fighting for attention in a crowded inbox. Calendar feeds flip this - your event just shows up when people are planning their week. No open rates to chase, just presence where decisions are made.

Your open rate is a vanity metric. You can get 70% opens and still get zero replies. Prospects open emails to answer one question: “Is this about me… or another pitch?” Curiosity > deliverability. Optimize for replies, not opens. #coldemail #b2bsales #leadgen #marketing

Friday evening and people are making weekend plans. Your email blast? Sitting unread. Your calendar feed subscribers? Already seeing your Saturday event pop up while they scroll through their schedule. Timing is everything.

@ShareYaarNow So true. Experience economy means people want to plan around experiences, not just be reminded about them. That's partly why I think calendar-based marketing is underrated. Events living in someone's calendar hit different than sitting in a newsletter they may or may not open.

ShareYaarNow Event Marketing Newsletter: Everything's an Experience Now! Live events are the ultimate experience. But now, experiential marketing ideas and strategies are entering a lot of other activities. We are in the experience economy. Read more ➡️ shareyaarnow.substack.com/p/everythings-…

@taninreachoutly 100%. Open rate is the marketing equivalent of counting how many people glanced at your billboard. That's why I'm bullish on calendar feeds for events. No open rate to game - either they subscribed and see it when planning their week, or they didn't. Way more honest signal.

Friday vibe check: Email marketing: "Please open me please please please" Calendar feeds: *just chilling in your calendar when you're planning your weekend* One begs. The other belongs.

@CertificatesDev @BeJS_ Smart move. One-time calendar adds are great - for recurring events, calendar feeds are even better. Subscribers get automatic updates without having to add each one separately.

In celebration of @BeJS_ , we are set to give away free React Junior Certification 🎁 The promotion page opens next week, and the giveaway will only be available for 48 hours. If you want to claim it, make sure to add the event to your calendar! addevent.com/event/gxctxf2y…

@salesmsg For event-based businesses there's another angle - calendar feeds. People don't ignore what's already on their calendar when planning their week. Different channel, same problem solved.

𝗘𝗺𝗮𝗶𝗹 𝗼𝗽𝗲𝗻 𝗿𝗮𝘁𝗲𝘀 𝗮𝗿𝗲 𝗱𝗼𝘄𝗻. 𝗖𝗮𝗹𝗹𝘀 𝗴𝗼 𝘁𝗼 𝘃𝗼𝗶𝗰𝗲𝗺𝗮𝗶𝗹. There's a simpler way to start a conversation. We covered it in our latest webinar. Watch the replay: hubs.ly/Q045RgyL0

Your email "open rate" is a vanity metric anyway. Open doesn't mean read. Read doesn't mean acted on. Calendar feeds just show up when people are planning their week. No metrics games, just presence.

Everyone's fighting for inbox real estate. Meanwhile calendar feeds just chill in a place with zero competition - your actual calendar. Wild how few brands have figured this out.

@ClimStefan Exactly. Trust + relevance + timing. Email fights for all three. A calendar entry gets them by default.

@EventStacker yes this is true I like the analogy. Being aligned with your message creates trust, which then helps getting in their calendar

Random blog: • SEO tips • Link building • Marketing tools • Email marketing • Google updates Topical blog: • keyword clustering guide • clustering examples • clustering tools • clustering mistakes One builds authority. One builds confusion. Which one are you? 🙃

@migabeatz Good email marketers do make it work. But scalability is where feeds shine. One feed can serve unlimited subscribers. Update the source once, syncs everywhere. No per-send costs. Tradeoff is less granular targeting - but for events, reach beats segments anyway.

@EventStacker Valid point But I’d argue the brands still winning email are the ones engineering relevance, not just fighting for attention Segmentation + timing + behavior-based flows still cut through the noise Curious though — how scalable has the calendar strategy been compared to email?

Shopify store owners: Quick poll 👇 What’s your biggest email marketing leak right now? Vote honestly. Poll Options 1️⃣ Low open rates 2️⃣ Abandoned carts 3️⃣ Few repeat buyers 4️⃣ Email list not growing

Venues spend so much energy on email campaigns. Build the list. Design the template. Write the copy. Send it. Watch 15% open it. Repeat. With calendar feeds, you add an event once and it just syncs to everyone who subscribed. Done. They see it when they're making plans.

Hot take: email marketing died and nobody noticed. People trained themselves to ignore promo emails years ago. Banner blindness but for your inbox. Calendar feeds? Subscribe once, events just show up. No filters to fight through.