Ryan Flam
22 posts
For its “F1” film, Apple sold $40m of sponsorships for the fictitious race team, APXGP (which offset the $200m+ budget). Expesify was title sponsor with sidepod car placement and logo on front of the racing suit. How much did Expensify pay? It didn’t say but main sponsors are typically 25-50% of the total sponsorship take. That puts Expensify’s spend at $10-20m (other brands in the film include IWC, Geico, EA Sports, Mercedes, Tommy Hilfiger). The expense and spend management SaaS product saw sales of $140m in 2024. While the “F1” sponsorship pencils out to 7-14% of sales, Expensify CFO says the commitment was over multiple years but has not…err…expensed the “F1” deal in its filings yet (and when they do, the “F1 expense will be large, but not a big impact on cash flow.”) For comparison sake, here are priciest actual annual F1 sponsorship deals: ▫️Oracle ($90m to Red Bull) ▫️Aramco ($75m to Aston Martin) ▫️Petronas ($70m to Mercedes) Expensify CEO says the “F1” film is “one of the best brand placement opportunities ever” and one main reason they were able to get it: Apple wouldn’t allow brands competing with its own products to bid. The CEO might be right. There are photos everywhere of Brad Pitt repping the logo. Damson Idris wore the race suit to Met Gala. Tens of millions of people will watch the film in theatre and streaming and ask “yo, who dafook is Expensify?” Example: Expensify saw a 4x increase in product sign-ups the day after Met Gala. Pretty hilarious that other than $3T Apple, the company that may benefit most from film will be a $225 fintech SAAS firm. *** The $40m figure from Forbes: forbes.com/sites/mattcrai… Expensify CFO/CEO comments: paymentsdive.com/news/expensify…
We've got our first matchup of the Second Round LOCKED IN 🔒 Who are you taking – the @Capitals or @Canes? #StanleyCup Presented by @FDSportsbook
NEWS: Ryan Day says if a player needs convincing to join Ohio State, they’re not the right fit. “If money is the first thing you’re looking for, this isn’t the right place for you” OSU is not here to hand out 💰— they are around to make you💰 in the #NFL.
🚨| Ian Machado Garry moves up one spot to No.6 in the #UFC welterweight rankings following his #UFCKansasCity win over Carlos Prates. 📈 He moves above Joaquin Buckley. 👀
teams refuse to consider giving up a 5th round pick for a decent veteran in March only to give up two thirds for Isaac TeSlaa in April
Tom Wilson's bone-crunching hit on Montreal's Alexandre Carrier was not whistled, leading to Washington's game-tying goal in the Capitals' Game 4 win. Should a penalty have been called? 🎥 @Sportsnet
