Jordan P. Anderson

This year, more than 12 million people chose to spend their time in Circle communities. As 2025 comes to a close, I’ve been thinking a lot about the special moments happening in our communities every day for those millions of people. While other platforms are built to keep people scrolling, our communities help people learn new skills, take new directions, and create meaningful change for themselves and others. Far from mindless engagement, Circle communities are about enabling personal and professional transformations. It's easy to forget that every transformation is a life changing event. For some, this could be a new career or a business, and for others it's a new lifestyle. Not many in the world get to claim something as good and grand as their vocation, but we do. We also believe in our heart that making money, impact, and meaning shouldn’t be a trade-off. We think there’s a way for every creator, entrepreneur, and business to achieve all three, and to stop for nothing less. Once you’ve truly achieved it, you get to jump out of bed every morning with insatiable passion, purpose, and desire to build something beautiful for the world. Like I do every day! On that note, I made a short video reflecting on this theme and our most notable releases this year. A TL;DR of our major releases this year 🤯 - AI Agents - AI Workflows - AI Copilot - AI Summaries - Desktop App - Website Builder - Custom App Builder - Visual Email Builder - Push Notifications Builder - Circle Connect - Video Player Redesign - Live Redesign - Voice Notes In addition to those major releases, we shipped 200+ minor improvements and design updates. THE TEAM TRULY GAVE IT THEIR ALL! As we wrap up the year, I want to share my heartfelt gratitude to every Circle team member and customer for being on this ride with us, and for the incredible effort you put in. You should be super proud. Circle is in the business of transformation. Every year, it gets a little less lonely to be building a company with transformation at the core, because people are finally starting to get it. The world needs us now more than ever. And thanks to reaching profitability this year, Circle will soon be hiring for 50+ roles across the company, with the majority of these in our engineering and design teams, solely focused on making our product better. Thank you ❤️ See you in 2026!

14 years ago, I made my first ever trip to New York City as a tourist from New Zealand. After a month of walking every inch of this city while blasting Jay Z’s “Empire State of Mind”, the city started to seep into my soul. A day before I was supposed to fly back to New Zealand, I got the chance to go in an interview at a young startup, where the founders were kind enough to offer me a job on the spot (thanks Stefan & Michael!) That interview happened in a building near Times Square, and the whole experience was right out of a movie scene. I finally made it to New York City, where I’ve lived for the past decade+, met my wife, became a father, and started a company. Flash forward... I finally made it to New York, where I’ve lived for the past decade+, met my wife, became a father, and started a company. A couple days ago, we took over Times Square with a Circle campaign featuring some of our coolest customers, including Ali Abdaal, Entreprenista, TroopHR, Jay Clouse, Mila, Codecademy, The Running Channel, and Pat Flynn! The theme of the campaign was: “Whatever it is, there’s a Circle for that.” This campaign was our love letter to New York City and our community builders, both of whom make dreams happen for millions of people ❤️

Update: Circle is now profitable and on track for $50M+ ARR by EOY. We just had our best month ever with 100% annualized growth and $200K+ in free cash flow 💸 (And what's crazy is our monthly growth continues to accelerate.) NGL: Getting to this milestone wasn't easy. Balancing venture-scale growth with efficiency is both supremely hard and massively underrated. I'll write a long post about this some day. But we did it. So proud of the team. The most heartening lesson for me is the proof that when you build a great product and relentlessly improve it, customers reward you with compounding growth + the cash to keep compounding. On to the next leg!

Circle was just featured in CBS’ Economy 4.0!

Today, we complete Circle’s stack with the launch of our own website builder. A quick backstory: When we started Circle, my co-founders Rudy, Andy, and I would often talk about how most websites for creators and digital products felt disconnected from what they actually sold. Visitors might land on a beautiful website, but the moment they signed up or became a member, the experience fractured — dropping them into a different platform that felt fragmented and transactional. As a contract CTO for dozens of creators, it was Rudy’s job to build these websites, and no single platform let him create a cohesive end-to-end experience for his clients. For a while, we were almost convinced the world needed a new website builder for creators that tightly integrated the post-purchase experience. But we talked ourselves out of it after attending the Webflow conference in SF, realizing how daunting it would be to build a full ecosystem for it to succeed. Five years later, we’re finally completing the vision we had from day -100. I’m excited to announce that Circle can finally power the whole experience for creators and community builders. With the launch of our website builder, you can now create beautiful, high-converting landing pages, sales pages, and funnels. Unlike other builders which bifurcate your content and community, we built ours to unify every part of your experience — and by extension, your entire business. This includes your: - Community - Courses - AI agents - Events - Live streams - Memberships - Paywalls - Email marketing - Mobile / desktop app - Workflows Fun fact: Rudy personally led this mega-initiative at Circle. We’ve always believed that the whole is greater than the sum of its parts, and it feels good to come full circle today 🥁 (Disclaimer: I’m not a fan of using ‘circle’ puns internally, but this one feels warranted 😆 )

We're taking branded apps to a whole new level today with the launch of the custom app builder. Team really cooked on this one

Couldn't be more excited to be on the frontier of AI-leveraged communities with the launch of AI agents today! AI agents are the ultimate extension of you in your community — ready to guide, support, and coach your members 24/7.