Gael Level 🎇

How companies act when you're a content creator.

Sure. Creators such as myself create over 1 thousand videos to help creators learn the tools, make better content, save money, and all that for free (No patreon, no paid courses). Creators like me also handcraft creative assets, overlays, templates, widgets, plugins, etc... and make most of it available for free or very cheap. Creators like me run an entire interactive show for 120 episodes, dedicated to giving direct feedback to small streamers and help them improve their branding. We also consult with companies, helping them understand the market and make better products/services for streamers, gamers, creators. Creators like me constantly find creative ways to help others achieve production value by finding cheaper alternatives, even crafting studio lights out of cardboard and cereal boxes in some cases. We also take the time to respond to comments like this, understanding the frustration of an up and coming creator, hoping to maybe motivate, inspire, or just give a more positive vision of things. I know you're probably used to headlines about how awful big creators (especially Twitch partners) can be, but i'll assure you this isn't the norm. I'm still a small streamer, and all the other streamers in my circle are passionate, kind-hearted creators who want to see everyone succeed. There's a lot of good people and a whole lot of good things in streaming and content creation, try not to let negatives consume you. My next video will actually be about how companies can treat creators better and get more collabs.

I'll be fine tomorrow I'll be fine tomorrow I'll be fine tomorrow

The most important thing is respect imo. Coming up with a list of things you CAN offer (free product, repost/retweets, a spot on your website with a link to their content, simple affiliate with low threshold for withdrawals, maybe a special board custom made for that creator, a care package with a tshirt, socks, a keychain, etc... just any genuine attempt at rewarding and supporting the creator). Makes them feel appreciated and shows that you value their time and effort. Second thing is total creative freedom. No strict guidelines or deadlines. If you trust your product, the outcome will be great. If the content ends up negative towards the product, you basically get free consulting/feedback and can adjust. When reaching out, don't be vague, don't ask for a meeting before giving details. Say who you are (say how cool your product is, but don't brag about how many customers you have if there's no budget), what you can offer (and that you're open to suggestions), then what you would like (be open to a mention, a tweet, a tiktok vid, or a full review, let the creator choose what seems worth it for them). You might have a couple bad experience, waste a couple of units, but the ones who love the products and have fun during the collab will never stop talking about it, paid endorsement or not. And that's on free consulting ^^