Mirador Local

If you want to know more about MiradorLocal & how we can help you manage multiple Google Business Profiles easily - get in touch - miradorlocal.com/request-demo

100% - recommend subscribing!! @aleyda

Taking a look at the photos from @serpconf 2024 - such as good event - who is going to the 2025 edition ?

The most comprehensive write up by William Tang from Going Awesome Places going though not only the topics discussed in the Google Web Creators Conversation Event; but also the ideas assessed to give creators visibility in SERPs. It’s sad though to see that from what was shared by Google it the “do” was to create “helpful” content and the “don’t” to follow bad advice out there like SEO. I know our sector (as most out there unfortunately) have bad actors but most of advice I’ve seen out there from real SEO specialists or I’ve shared myself aligns exactly with that: Create helpful content that connects with the way people search and provides a great user search experience. And give recommendations accordingly, when it’s not the case. It’s ironic how some of the Googlers in that event don’t think that’s the case. And again, one of the things shared in these write ups is the disconnect between some of those working internally in search and the understanding of the landscape of the industry … I believe this is again the case. It would be great for @searchliaison @dannysullivan to clarify this. A must Read 👇

Want to know more ? @dergal is at #serpconf talking all things e-commerce

Wow - the @LocalMirador launch party was a year ago... It has come so far since then - with Mirascore the freemium product and so many more new features.

It's not only that Google is becoming your shopping category page, it's also becoming your "aggregated" Product Detail Page with the Product Knowledge Panel for product queries (which will rank brands/retailers PDPs). If you're an ecommerce: Please Track both sidebar and product knowledge panels (I do it with tools like @awebranking and @semrush) and monitor the CTR of your top ranked pages 👀

Multi location businesses competing? vm.tiktok.com/ZGdJM1dHG/ by @chrisgreenseo

@Suzzicks See - Tiktok is awesome

Interesting - Google local ads are becoming more interactive...

Wow! This is a mind blowing research and finding by the amazing @Suzzicks about how Google is actually using Chrome to not only crawl (which explains how they’re able to render JS) but to also collect users data for so many of their services, including ads 🤯 a must watch 👇 youtu.be/txNT1S28U3M?si…

Here's me rambling about bias on the SERP for a minute - the full episode with @MordyOberstein and @CrystalontheWeb for is live here: wix.com/seo/learn/podc… ✨

Optimizing for "near me" queries on Google. For some sites, like the one pictured, variations with the term "near me" in them can be some of the highest traffic-generating and shouldn't be ignored. When it comes to marketplace SEO, these terms are often especially important. For other industries, an argument could be make that they technically can't be directly optimized for and shouldn't be due to relevance. In my experience of working with large marketplaces across various sectors, there are two strategies that can be employed to rank for these queries: 1. Have localized landing pages for cities/towns 2. Develop "near me" focused pages to broadly rank While strategy 1 above would be considered the most sustainable in terms of usefulness, if you have the listing/classified content to support it, my preference is for whatever delivers results. I've seen both approaches work for different industries. In some case, having the word "near me" or "near you" is even used in the content itself to directly optimize for the query itself. Again, I've seen this work well within a content strategy, and other times it not working well and coming across as spammy. How the landing page is designed and the content a marketplace has access to, with the ability to make the content on each URL as unique/useful as possible – these are the factors that matter most and end up being whether you're able to rank highly or not. The lesson: try not to enter SEO situations with a pre-conceived bias to what does/doesn't work. At the end of the day, our job is to help our clients rank and develop sustainable businesses. Many people say "don't optimize for near me queries" – but context is important to whether this is or isn't the right decision.

MiraScore - it is free! - all the details here - linkedin.com/posts/dergal_m…

If you’re a local business, start using for free (!) @LocalMirador and get access to Mirascore: a comprehensive Google Business Profile audit of your locations 👏 check it out miradorlocal.com/post/mirascore…

🚀 Exciting news! Catch Gerry White (@dergal), VP of Growth at @LocalMirador, at Search 'n Stuff Antalya Conference 2024! Join his session on "Mastering E-Commerce SEO" and learn key strategies to elevate your e-commerce SEO. Secure your spot: searchnstuff.co.uk/search-and-stu…

Maximise your online visibility and attract potential customers with a well-optimised Google Business Profile. This comprehensive checklist has all you need! miradorlocal.com/post/a-complet…