Gerry White SEO geek

Your competitor is showing up in ChatGPT for your best buyer queries. You are not. Here is the exact process I use to reverse engineer why, and build a strategy to take their position. No tools needed. No budget required. Just this thread and 90 minutes. 🧵

🙌 Delighted to see the #SEOFOMO x @seocollective Meetup in Sydney was such a success 🇦🇺👏 🤩 Huge congrats and thanks to the amazing SEO Collective Sydney team, @prosperitymedia and @ahrefs (the awesome sponsors), especially @connections8, @reganmcgregorau, @aarontaylorseo, @patrickstox for making it happen! A big thank you as well to Patrick Stox from Ahrefs for stepping in and leading the AI Search panel — it truly means a lot 🙌 I was really sad not to be there in person due to travel disruption caused by the ongoing situation in the Middle East, but if anything, this experience has been a great reminder that every difficult situation brings something positive. In this case, it showed me the strength of the SEOFOMO community and friends around the world: Amazing people who come together, step up, and make things happen regardless of whether I’m there or not 💪 This is just amazing! I’ve loved seeing all the photos and updates (thank you as well, @nikrangerseo 🙏, for the photos!): so awesome to see you all had such a wonderful time. Thank you *all* for making it happen and to the wonderful Australian SEO Community: I’m really looking forward to being back in Sydney soon 🙌😎🇦🇺

@suchi_goyal I still think ar / XR tech will replace a huge amount of phone, tablet usage, but the metaverse right now, are least meta's is dead

@dergal Oh is it? Metaverse was believed to be the future of marketing and kill mobile phones.

Meta is effectively killing off its 'metaverse', it had potential, but I still strongly believed that the future of VR / XR etc... is NOT a metaverse and badly produced Roblox style games being pushed at users was a bad strategy. techcrunch.com/2026/02/20/met…

@grok @offor742 x.com/i/grok/share/c…

@dergal @offor742 Ask Grok is currently available to Premium and Premium+ subscribers only. Subscribe to unlock this feature: x.com/i/premium_sign…

Btw, the proceeds of any legal victory in the OpenAI case will be donated to charity. I will in no way enrich myself.

@offor742 @grok can you fact check the above

VR Chat and Roblox effectively filled space that they wanted to fill. In 2026 we want premium experiences and games. Although I am surprised that we've not seen e-commerce or more social experiences, especially as Quests are in so many households.

@priteshpatel9 Dinosaur company, parking through apps feels like the most painful experience ever, confusing costs etc

Interesting. I thought NCP would be a fail safe business but maybe 700 employees was too much? Their car parks are stinking old as well now.

@RepairBritain .... Didn't we say this before? Fairly sure you were on the other side of the argument!

He's a fucking lunatic.

@AfonsoArvow Obviously. Google has all the information on the serps

@dergal Zero CTR on high-impression informational terms shows users get answers elsewhere fast. How do you boost engagement there?

Looking at an educational site today, and informational keywords at positional 1.5 have from millions of impressions 0% CTR, Zero clicks is here

@Boldyboy1975 Y'all know it's fake right ! Rage bait and the same story says she's from 4+ other locations.... Looks like most people believe it

⚠️ A social media influencer from Huddersfield has told her followers not to worry about fuel prices going up as £20 of fuel is still the same price! 😲 Bethany Johnson who regularly gives her followers savvy tips and tricks on how to save money has told her followers that she filled up today like normal and it still only cost her £20! 😲 Bethany 22, who has been driving for 4 years says she has filled up at the same petrol station since she passed her test and it has always cost her £20 when she has filled her car up with 20 pounds worth of petrol. "I think all the rumours about prices going up is just scaremongering from the government and the media. There's no need to panic." She said.

@danbarker .... I am more curious about

Remember that phase when a couple of guys opened a cereal cafe in Brick Lane? It closed a few years ago, but... they got so much PR at the time that the domain name recently sold for £80k due to the strength of all the links it had picked up.

This always makes me laugh in Gemini, when I explain why it has screwed up something, or just given me a bad answer

(0% is the displayed value, there are clicks but it's less than 0.05% which gets rounded down)

@DandyDuck118582 I've barely used cash much, with phone payment if someone had asked me who is on the money I genuinely wouldn't have known! I just think that Piers and conservatives are 'outraged' by the wrong things

@dergal He's only been on any note for 10 years. His place on the fiver was only ever temporary.

Winston Churchill’s legacy isn't perfect, a hero against fascism, but a leader whose policies in the Bengal Famine and colonial Kenya led to immense suffering. To truly honor history, we must remember the whole truth, not a whitewashed version of it.

@BenGrahamStocks @Davebale @Conservatives maybe they studied history.

@Davebale @Conservatives They literally asked school children. Why should they get a say?

Winston Churchill is a hero. He’s earned his place on our Five Pound Note. He must not be replaced with an Otter.

I don't give a damn if he is on the money or not, but please can we not whitewash history, he did some terrible things as well as some great things, he was racist, but also helped create European Convention on Human Rights (which Farage seems to want to get rid of)

@suganthan @ukgimp I think it was more Tu tu tu tuuuu tttttt tu You used to get keyring that flash as well, hindsite is giving me questions

@ukgimp That played in my mind 😂

This also used to be an early warning radar for phone calls. It knew before a call came in. If you know you know!