Gerry White SEO geek

I underestimated Google, I genuinely thought that Google would struggle to compete with the other LLMs - but they came out stumbling, but found their way.

@RyanJones @searchmartin @SERP_recon Ultimate tool - handle large sites, - automatically classify pages - Use APis such as GSC, GA and others but allow for back fill when daily limits have reached - plugin to Looker Studio or similar tools

@searchmartin @SERP_recon yeah, I tried not to re-invent the wheel - just fill the gaps. we don't really need more than screaming frog and our brains for technical.

SEOs: Serious question: "What would your perfect SEO tool do?"

I've seen so many 'bad' ads on Google (and other platforms, mainly TikTok) ` 99% feels good, but the trust of what is at the top of Google should be closer to 100%

@jvgraz @johnpeavoy They are very, very clearly Met Police - the Met even released bodycam footage. And how would shomrim be carrying tasers? Anyone sharing this lie should really look at their biases and motivations.

@William60219536 @TrumpDailyPosts But .... As of late 2025, Germany held approximately $103.1 billion to $110.4 billion in U.S. Treasury securities. Germany is a consistent holder of U.S. debt among European nations, with holdings generally fluctuating around the $100 billion mark

@TrumpDailyPosts Bring that money home

𝗗𝗼𝗻𝗮𝗹𝗱 𝗝. 𝗧𝗿𝘂𝗺𝗽 𝗧𝗿𝘂𝘁𝗵 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗼𝘀𝘁 𝗼𝗻 𝗨.𝗦. 𝗧𝗿𝗼𝗼𝗽𝘀 𝗪𝗶𝘁𝗵𝗱𝗿𝗮𝘄𝗮𝗹 - 𝟬𝟱:𝟰𝟴 𝗣𝗠 𝗘𝗦𝗧 𝟬𝟰.𝟮𝟵.𝟮𝟲 The United States is studying and reviewing the possible reduction of Troops in Germany, with a determination to be made over the next short period of time. Thank you for your attention to this matter! President DONALD J. TRUMP

@MattReinholz @aleyda @chris_nectiv @botify I'd agree, but I've seen a lot of other data sources to suggest that Gemini and other ai tools have gained ground and chat gpt has lost much if it's userbase. That said the numbers are very anecdotal

@aleyda @chris_nectiv @botify I'm not sure if the reduction in ChatGPT-user requests has to mean that they lost users. Couldn't it also be that they improved the efficiency of their system by reducing the number of times they need to query sources?

OpenAI Has Tripled Their Crawl of the Web: An Analysis of 7B+ Log Files 👇 excellent research by @chris_nectiv & @botify going through 7 billion different log files to gather insights into ChatGPT’s crawling behavior via the activities of three OpenAI bots. Some outcomes: * ChatGPT appears to be losing users * OpenAI may be relying on cached resources * OpenAI has tripled their crawl of the web since August 2025 * OAI-SearchBot has increased 3.5x since August 2025 * OpenAI now spends slightly more time searching than training * Google still dwarfs OpenAI in web crawling Read: botify.com/blog/openai-tr…

I've been on the peripheries of a few campaigns like this. Usually it works roughly like the following: 1. The government puts pressure on firms to try and achieve something - eg, trying to get the industry to push UK investments more, or to encourage people to put more in UK investmentw. 2. The firms don't want to do that, or they're already doing what they can, but want to retain good links with the government, so they come up with the idea of a joint marketing campaign to promote UK investment. 3. Most of the firms realise it will achieve very little, but will keep the govt on-side. 20 firms each agree to put up £800k for an initial year, with the possibility of continuing for another 2 years. A small cost individually for big financial firms. 4. There's then a process to appoint media and creative agencies to come up with a concept, and get paid a few hundred thousand pounds. 5. There is collective realisation there is nowhere to actually point people who see the ads: they can't go to an individual website to open an investment account, as there are 20 firms involved. And if they send them to a central place, there is little they can put there, other than info on how investing works. 6. They also have the problem of getting 20 firms to agree the creative approach. 7. So then it all ends up a bit 'lowest common denominator' - they come up with a bland cartoon mascot, and infantilise the audience as there's always worry that people won't 'get it', and the only reference points for campaigns like this are other bland mascots. 8. There's then a big launch, with the headline number of 'up to'£50m to get press coverage, though usually that assumes it will run for several years and none of the firms will back out. 9. The campaign launch, and criticism of the launch, generally gets more coverage than the campaign itself. The £50m sounds good to the press, as it is big enough to sound impactful, but sounds wasteful to others. 10. At the end they're not sure how to measure its effect, so all of the firms involved are asked to supply numbers on how well the campaign has affected them - they all scrap around to find the most positive numbers they can, as they don't want to look bad, and then centrally they add that to a 'brand recall' campaign which asks if people have heard of 'Savvy Squirrel', and if they've thought about investing more in the last 6 months. Ie: nothing which really indicates that the campaign has helped people to invest more, bit things that will sound broadly positive. 11. Everyone in the industry pretends it's gone well, as they want to appear successful to each other, snd want to keep the govt on-side. The media agencies pretend it's gone well, as if it continues they get paid for another year. But nobody's fully sure if it made a positive difference, or no difference, or if - counterintuitively- it was worse than doing nothing, as it took up time and money that could have been used more wisely. And then it continues till it fizzles out, or the next government is in place. Not saying it is the case here, but having seen a few of these I have suspicions!

Sci fi has nothing on the planet earth - the sheer weirdness & diversity - checkout - nhm.ac.uk/discover/bizar…

@searchmartin Based on my experiences ...

GEOGRAPHY QUIZ: Two weeks ago in the Highlands of Scotland, vs. yesterday in Barbados. Can YOU figure out which is which?

@RepairBritain Sometimes AIs are spot on -

> be anti-immigration party > run foreign born candidates "omg why do they hate me?"

Q. Do you use AI for your personal life, i.e. if you are going to a theme park, looking at hotels etc.. ?

Love this quote - came out of a notebook lm slide deck, so not sure the source - but it just works so well for SEO/GEO in 2026

This 2 hour Stanford lecture will teach you more about how LLMs like ChatGPT & Claude are built than most people working at top AI companies learn in their entire careers. Bookmark this & give 2 hours today, no matter what. It'll be the most productive thing you do this week.

@RyanJones Agreed - BUT I love that fact it can re-write a lot of my "no you are an idiot" to a more polite, oddly not polished version of it, there are also quite a few emails which are just polite, no I can't come / yes I can do that, got it, working on it, type of things that are faster

If AI can answer your emails for you, you probably have the type of job AI can replace. None of the emails I send are trivial, they all require my specific insight/POV/recommendation/experience.

When you click on a PPC link in Google, to a Google product, does Google pay itself, ugh I think I am over thinking this - gemini.google/mac/?utm_sourc… In other news, Gemini for mac is out - thinking this could be really good, especially if it works with my smart home devices

Shockingly @jonoalderson and I actually made some pretty accurate predictions about Chat GPT - I was expecting our assessment to be way out with hindsight - youtu.be/66Hv7IbrXZk?t=… -

Maths .... hundreds and hundreds of millions. Maybe just improve the contracts a bit of efficiency, but millions can be saved by good communications. I love that most of the world translates to English! We should extend that courtesy back.

Unattributable traffic from Gemini An odd one - When a earch for Prime cinema offer deal in gemini gives us a link to an offer page, but that page links to search results - search?q=amazon.co.uk/prime/odeon not a direct link to the page, no chance of attribution!

@JohnSimpsonNews 2026 AI is so powerful, it is so easy to fake news, the fact that I am constantly fact checking reports of what he has done because it seems insane, unbelievable feels ... unbelievable.

President Trump has posted this picture on social media of himself as Christ healing the sick. I’ve long given up saying how hard it is to think of any previous US president who behaved like Donald Trump, but comparing himself to Jesus puts him on another level altogether.

.... nerd fact of the day, I didn't realise that Reginald Berkeley and Murdoch were the same actor!