Luke Dainton / iuKeEe

1) I am stepping down from my primary responsibilities at FaZe Clan, a decision I’ve made personally.

@OrderFlow111 @GingePoker Dm if based in bkk :)

@GingePoker Well if you find out let me know 😂

Lived in Thailand now for ~10 years And one of the things that is really under valued here is that once you can actually live like a king without worrying about money as much, it sets your mind free to think abundantly and I've created more wealth here than i ever expected

@96ibiza @MaM1c @curexipubg @BeamiPUBG @lukarux @virtuspro @NIXZYEE love to see it

Insane event by the boys, im so happy. Also a big shoutout to @MaM1c for helping us so well throughout this event. PGS 10 winners!!!!

A struggle to get that into one tweet. I'll likely show my face at PGC finals as it's just down the road. Feel free to DM if anyone needs any guidance in Thailand or would like to play Poker while you're here

Watching PUBG Esports downfall from afar is a shame Social posts are robotic Casters beg observers to do their job in 2025 Same teams, same content. PGS back-to-back is stale RNG keeps increasing, C4s, BRDMs, panzers, mortars Use of Nvidia Inspector is cheating, prac or official

4th place in the Zodiac Series of Poker Main Event. Cashed for 1.528M TWD (~1.6M THB / $50,500 USD) 💰 10+ hours on the feature table across two days - my first ever main event final table, and an incredible experience.

@PUBGEsports @EsportsPUBGM Should have done this a long time ago... combining audiences, venues, costs, etc. Now, please book a decent hotel for the players, and don’t make them endure Bangkok traffic!

📢 Announcing PUBG UNITED 2025 🎯💥 For the first time, PUBG Global Championship (PGC) and PUBG MOBILE Global Championship (PMGC) @EsportsPUBGM  will unite under one brand. This November, the event will take place in Bangkok, Thailand 🪖🏆 Stay tuned for more updates on PUBG UNITED 2025 🚁🔫 #PUBGUnited #PUBG #PUBGMOBILE #PGC #PMGC

@BetOnDrew 110,000

I’ll be playing the $10,000 WSOP Main Event this Saturday. Guess how many chips I’ll bag for day 2 & the closest guesser will get a 2.5% sweat.

@karriganCSGO this thumbnail is gold

🚨 WEEE WOOO NEW VOICE COMMS VIDEO IS OUT 🚨 Watch it here youtu.be/lQdpP_trmjg

@PokerNews @PokerStars Spraggy

🚨GIVEAWAY ALERT🚨 We're giving away a @PokerStars $1,050 SCOOP Main Event seat! To enter 👇 🔹Follow us on X 🔹Reply to this tweet telling us who you're favourite SCOOP champ is! That's it! We'll announce a winner on Friday at 2pm CEST! Good luck🥰 T&C's below

@xxl23 Okay maybe you won some flips before the FT but I watched almost the entire FT and you held your own vs the best and on the big stage. That's honorable and it was a privilege to watch. Especially heads up - you smashed it. Respect.

If you're wondering how I did it vs the best in the world, I won a 3way all-in early on, won some more all-ins periodically, laddered to HU, chipped up a bit, then won a ~$300k flip 😎 The beauty of the game is that anybody can win vs the elite on any given day

@mjbloech @wpt_global I'm not in the position to release them but I was informed there'll be an announcement next week in regards to dates! Hold tight 🙏🏻

@LukeDPoker @wpt_global What are the Thailand dates?

@Scoom You never know 😆 But yes, it would be good to understand more details and clarity around full roster changes or org changes too

@LukeDPoker probably not (and I hope not) as its a completely different circuit, but if it did, it would be even be more wild then 😂😂

I hope PUBG/op.gg look into this and revise the rankings again, or give us full transparency on how each team is receiving points. There is still teams that have double entries ( ex Soniqs now Falcons, TSM now Liquid). Teams such as Acend ( no disrespect to them) are ahead of us VP. When we out performed them in almost all tournaments last year + went to PGC ( they didn't ) and finished 4th at PGC Qualified to PGS 7/8 and finished 3rd this year (whilst they didnt make finals). Yet they are 19th and we are 22nd. This is not an issue for our case, but a worrying issue on how they are calculating stuff for potential future updated rankings that could determine invites, their calculations are wild and way off. There is many more teams that make no sense.

Vietnam Poker Championship Main event Day 2. 1st hand: CO open BTN 3-bet HERO SB 4-bet all-in 13BB BTN tank call A6os I don't apologize for the language. 😤

@dustini Thanks for sharing! I just turned pro last month. I’ll be sharing hands & perspective as I travel Asia. Think "Inside the Mind of a Pro" vibes. First time vlogging, but I’ve got a videographer with me. Big investment, but I believe branding image matters if you wanna make it.

I'm about to alienate the entire poker industry with what I'm going to say. But someone needs to point out that we've been telling the wrong story for 20 years. The evidence is undeniable. The solution is uncomfortable. The poker content industry is creatively bankrupt and I'm done pretending otherwise. While other games turn niche audiences into a global phenomenon, we're recycling formulas for the same shrinking pool of viewers. Wrestling is scripted. Chess is silent. Golf is slow. All three are Netflix sensations worth hundreds of millions. Poker—where people literally risk their life savings while engaging in psychological warfare—can barely crack 250K YouTube views. This shouldn't be possible. But it is. The Queen's Gambit made more people care about chess in 8 weeks than poker content has made people care about poker in 8 years. Chess set sales: +1000% New online players: +5 MILLION Chess school applications: DOUBLED From a FICTIONAL story about a game where two people sit in complete silence staring down at a board and occasionally move tiny wooden objects. Have we already forgotten? Twenty years ago, poker exploded because of a story. Not a hand. A nobody accountant with a perfect last name… Facing off against a guy whose picture belongs in the dictionary next to "poker player"... An unlit cigarette hanging from his mouth... The coolest, coldest motherfucker ripped straight out of a Scorsese movie. And the underdog prevails. THAT'S storytelling. THAT'S what captivated millions. Then we lost our way. Poker suffered a decade-long drought after Black Friday. TV coverage dried up. Online sites vanished overnight. The industry was on life support. What brought it back? Not strategy videos. Not hand breakdowns. It was personalities. Stories. Characters. Influencers who understood that poker without people is just math. We've been here before. We know what works. Yet we're drifting back into the same trap. While poker content creators play musical chairs, recycling the same 250,000 existing YouTube viewers, Formula 1 converted 20 million non-fans into rabid followers. 99% of gambling content is created for the 1% who already play. While sites battle over the same shrinking player pool, they're ignoring the 300M potential fans hungry for real human drama. What do Formula 1, chess, and professional wrestling have that poker doesn't? It's not bigger audiences. It's not more drama. It's one specific storytelling approach that poker content creators actively avoid: They focus on PEOPLE first, activity second. They build CHARACTERS, not just champions. They create EMOTION, not just education. Meanwhile, poker sites pour millions into new features and UI improvements, while investing next to nothing in original, impactful content. They'd rather spend $3M optimizing their lobby than $1M on a story that could bring in a million new players. Short-term metrics over long-term vision. Quick conversions over cultural relevance. Features over feelings. Everyone criticizes @RealKidPoker and @phil_hellmuth - But they are in the arena, trying different things to actively participate in growing the game. Name someone who’s done more to bring new fans to poker…I’ll wait. Meanwhile, we've convinced ourselves that a stream's 37th close-up of some math wizard calling a 3-bet with J7 suited is "revolutionary content." Even the shows considered "industry standard" – Hustler Casino Live and High Stakes Poker – make the same fundamental error: Selecting hands based on POT SIZE rather than NARRATIVE VALUE. High stakes should be part of the storytelling – not the ONLY story. We need to be the change we want to see in poker storytelling. I'm putting these principles into practice through my work on @Mister_Keating's channel. Not to self-promote. But to prove it can be done. We're crafting narrative arcs across multiple hands. We're revealing the psychological warfare. We're turning poker sessions into cinematic experiences. The future belongs to storytellers who understand that gambling at high stakes is dramatic CONTEXT, not compelling CONTENT by itself. I'm tired of hearing "When is Rounders 2 coming out?" We don't need Rounders 2. We need creators and businesses with a stake in this beautiful game to come together and make content that breaks beyond anything Rounders ever did. We need to aim higher than recycling nostalgia. We need to create NEW classics. Here's what happens if we succeed: Poker becomes cultural currency again. New players flood into the game. Sites and casinos thrive with fresh blood. A generation of storytellers finds their canvas. And if we fail? We continue the slow, uncomfortable decline. We keep talking to the same shrinking audience. We become chess before The Queen's Gambit – a niche game for a dedicated few. And for the executives reading this thread right now, calculating ROI: While your competitors chase micro-conversions, imagine owning the next cultural sensation. Imagine poker's Drive to Survive moment – 20M new fans, 53% viewership increases. The long-term math isn't complicated. The courage to be first is rare. We've spent 20 years showing cards. It's time to show character. We've spent two decades explaining how to play. Now let's show why people NEED to watch. The storytelling must finally match the stakes. Poker content needs an entirely new narrative. I plan to write it. This is a call to the entire industry to join me. Challenge yourself. Challenge the status quo. We need to move at the speed of attention. Or the attention will disappear.

@KiloWho @MTT_Data_Review @grok This thread makes it clear to me why the average player is bad 😂

@LukeDPoker @MTT_Data_Review Ask @grok for free

Looking for a skilled poker coach fluent in English for study sessions. Must excel in live tournaments. DM me or tag a fit.

@S1lv3rd3m0n A couple poker friends often tell me I can coach but I'd rather spend time purely focusing on my game for now. Maybe down the road!

@LukeDPoker Are you looking for apprentices as well?

@ItzzChrizZ97 @bencb789 I believe Ben mostly focuses on online high stakes but I may be mistaken. I'm not familiar with his live experience

@LukeDPoker @bencb789

@MTT_Data_Review I already play online, review my hands on gto wizard and I disagree with it being a waste of time. Studying with someone who has accomplished experience is going to answer my curious specific questions I find myself having daily and get me to that next level of understanding.

@LukeDPoker If you are playing live tournaments then step one to get better is start playing online. Larger sample, lot of stuff to analyze through hand histories. Hiring some poker coach to talk about your live hands is mostly waste of time.