Miles West
335 posts

Miles West
@MWStrategy
INDEPENDENT STRATEGY CONSULTANT with the creative chops and branding expertise to get the job done. Depth in both digital and traditional marketing.
انضم Haziran 2012
74 يتبع54 المتابعون

Great read for anyone interested in 1:1 marketing at scale. "Every CMO’s success will hinge upon achieving that next level of hyper-personalization and playing a leading role in the #DTC revolution." @Merkle @Merkle_David bit.ly/39u5A66

English

This is simply the best approach to analytics, data visualization and attribution I've seen. Will be a great webinar. Learn how to better interact with your #data and draw insights on a whole new level to feel much more confident about your #data-driven... bit.ly/33SXFw6

English

Research shows that the migration of #healthcare professionals (#HCPs) from initial touch to progressively increasing levels of engagement leads to defined levels of Rx activity. Learn more from @Merkle's @HobieKent and Jane Portman here and at their... bit.ly/2n5FIL8
English

A new #Colorado law requires that #pharmaceutical manufacturers communicate wholesale average cost (WAC) pricing details to prescribers through email or third-party messaging. @Merkle's @HobieKent shares more: bit.ly/2QlBRYi
English

New Haven Line. Police activity at Mamaroneck station? What’s going on? #metronorth
English

Did you know that #adspend on @Instagram is 23% higher than on @Facebook? Read more essential social media stats in @Hubspot, featuring @Merkle. See the full list here: bit.ly/2LcbFt1
English

Did you know that #adspend on @Instagram is 23% higher than on @Facebook? Read more essential social media stats in @Hubspot, featuring @Merkle. See the full list here: bit.ly/2L5xYRg
English

One of the best pieces I've seen on the realities of implementing personalization. bit.ly/2nQkAW1

English

Audio is the "red thread" that ties everything they do together...Love the digital branding and partnership approach to innovation. bit.ly/2L47LR2

English

More email, fewer pharma websites. These stats are always interesting...especially if we can dig in and understand the "why" behind preferences. #strategy #email bit.ly/2vOP9Pf

English

Well said! Health clients are also challenged with creating the volume of relevant content needed for true people based marketing. We could also do a better job of measuring brand loyalty when that's a true goal. bit.ly/2Ot4OfE
English

I've always hated the phrase "you'll know it when you see it" #CX @Merkle @enicholson #personalization bit.ly/2v2pp1r

English





