Brio

I used to design full time for Nike and I have thoughts on this

"GIRLS ARE TOLD THEY CANT PLAY SPORTS" isn't really woke to me, it's antiquated and feels like a 50s era slogan. Here's what I think happened. 1- Nike has lost "the culture": The top-down marketing of premiere athletes simply doesn't return the same investment. There are no longer captive audiences over a single sport or athlete. Your nephews care more about IShowSpeed than Kyrie or Luka. 2- Hypebeast Culture is Dead: Or it's dispersed. Your nephews' favorite apparel brands aren't any of the big sport co's. It's some company with 100k following. 3- Office Politics: Politics and the me-too era clipped leadership personnel [justly maybe]. There have been 3 reorgs in a five year period. Hard to focus product when everyone's getting let go. And a woke-ish corp culture has its own chilling effect. 4- Manufacturing and Saturation: MANY interesting sport/equipment brands have popped up as manufacturing and marketing has gotten easier. With shorter lead times and less red tape for approvals, smaller brands are nimble. Nike's design -> market calendar takes 1.5 years. 5- D2C is very hard! Their CEO didn't think they needed some larger retailers [footlocker] and wanted to pursue DTC. Ecomm has its own major costs and it's not the margin people think it is. 6- I no longer work there: Kidding, but Nike can't keep and maintain talent when great workers can build their own audiences/product. I doubt we'll see many multi-billion dollar sustain in this market. These factors are happening at all the brands.

@SportsWithJay0 Game winner vs Suns in 06, almost made me fan 81 on raptors, almost Battling Melo and Denver, almost Jumping in joy after beating Orlando, almost Chasing down the ball vs the Celtics, almost Probably started turning around in 2011 when Dwight got there

@SweeterBrio Lol that's actually incredible

Kobe

@SportsWithJay0 In his last game when put 60 on the Jazz I realized how much my entire basketball life centered around this man

@SweeterBrio Thats honestly a great one lol. What turned you into a fan?

Passengers on an American flight from Atlanta to Puerto Rico were able to witness an awesome view of the Artemis II.

We see our home planet as a whole, lit up in spectacular blues and browns. A green aurora even lights up the atmosphere. That's us, together, watching as our astronauts make their journey to the Moon.

28 years ago today, ‘Yu-Gi-Oh!’ premiered.

Made Men Lord Knows

POV: It's 2005 And You're Playing The Best Star Ears Game Ever Made

Bad call idc The charge call is wack

This really just comes down to your favorite style of hoops

🤕 NEW @YahooSports: No Cade. No Ant. Luka Doncic out. All on Amazon Prime last night. Welcome to the new normal. New study shows that just 33% of national TV games have full availability from stars on both teams. On the NBA's troubling star outage: sports.yahoo.com/nba/article/mu…

Why Does Toronto Sound Jamaican?! 🇨🇦 youtu.be/LrH1uvBGyzc

This is a super insightful Instagram comment from @SterlingKBrown—who understands the economics of show business as both an actor and a producer—about why so many new seasons of TV consist of only 8-10 episodes.

Sterling K. Brown's take on why so many new seasons of TV consist of only 8-10 episodes 📺 (via @MaxJGao)

Me

there are niggas who wake up and the first thing they do is open twitter

It’s over, @Nike

BREAKING 🚨: Nike $NKE obliterated for its 2nd largest loss in the last 25 years 📉📉📉