Brio

Sterling K. Brown's take on why so many new seasons of TV consist of only 8-10 episodes 📺 (via @MaxJGao)

Me

there are niggas who wake up and the first thing they do is open twitter

It’s over, @Nike

BREAKING 🚨: Nike $NKE obliterated for its 2nd largest loss in the last 25 years 📉📉📉

Nike wiped out $200B+ in market cap since November 2021. And the chart actually understates how bad it is. This company made one bet that destroyed everything: the direct-to-consumer pivot. During COVID, Nike's online sales surged, and management convinced themselves the stay-at-home economy was permanent. They pulled product from Foot Locker, Dick's, and thousands of wholesale partners to push buyers through Nike.com and Nike stores. That ceded physical shelf space to On Running, Hoka, New Balance, and every competitor happy to fill the void. By the time Nike brought Elliott Hill in as CEO, customers had already moved on. The China numbers are staggering. Seven straight quarters of declining revenue. Greater China sales dropped 17% last quarter. Next quarter Nike expects a 20% plunge. Meanwhile Lululemon is posting double-digit growth in the same market. Anta and Li-Ning are eating Nike's share from below. Nike's China revenue contribution fell from 18.6% in 2021 to 14.2% in 2025. Yesterday Goldman Sachs, JPMorgan, and Bank of America all downgraded the stock on the same day. Net income fell 35% year over year. Gross margin has declined for seven consecutive quarters. And the stock still trades at 38x forward earnings, a premium over the S&P 500 average of 22x. This is what a slow-motion brand collapse looks like with a luxury multiple attached to it. The turnaround keeps getting pushed further out. Management promised growth by early 2027. Wall Street priced that in. Now it's late 2027 at best. The scariest part: Nike is still the #1 sportswear company by market cap. If this is what #1 looks like, the rest of the industry is running a different race entirely.

Stephen Curry broke out the “SVSM” Adidas Pro Model tonight against Cleveland — @KingJames’ High School PEs

Look at the coverage and floor spacing on these shots man....

Oh they’re about to retro EVERYTHING

A couple hair cuts for a weekend is crazy

Jeff Teague and the 520 podcast react to Deontay Wilder telling Piers Morgan an insane story about how his baby mama became pregnant with their daughter

Amar’e talking about his generation vs. the current generation of the NBA @BetMGM “The only difference is that we were more competitive than nowadays, right? Like me and KG wasn’t friends, me and Tim Duncan wasn’t friends. Wasn’t like we were trying to shake hands and high five. I’m trying to take his head off.”

@Phil_Lewis_ Tiger woods the moment he flipped his car 💀😭

Tiger Woods told police he called Trump following his rollover crash: "I was just talking with the President."

LeBron James shares his top 3 highlights from his career: - Block on Andre Iguodala to save Game 7 of the Finals - Alley-oop poster on Jason Terry in Boston - Scoring the last 25 points to stun the Pistons in the 2007 playoffs (h/t @Igotburners)

@Sylitics I cannot emphasize enough that Scottie Barnes is not on Tyrese Haliburton atmosphere

@SweeterBrio If I’m not mistaken, Tyrese Haliburton and the pacers were just in the finals a couple months ago. Coaching and roster construction matter!!and until the raptors surround Scottie with players that complement him, he’s going to continue to struggle to score the ball.

Year 5 still talking bout HE COULD

Bars

@iconserve90 If you invited me to your family reunion, I’d be the most successful person there.

Unfortunately, as you get older, you gradually become less interested in new music and keep going back to the old favorite songs you once loved.

DOJ believes Pooh Shiesty forced Gucci Mane to sign record label release at gunpoint