The Southern Kitchen

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The Southern Kitchen

The Southern Kitchen

@TheSouthernKit1

A London-based boutique catering company specialising in food & BBQ from the American South

Tooting, London, UK انضم Mayıs 2020
21 يتبع79 المتابعون
The Southern Kitchen
The Southern Kitchen@TheSouthernKit1·
@MichaelKudrna @JPGonVI I was a vacation rep years ago; that sort of thing happened along with threatening to go to the press. We were trained to identify the genuine greivance and fix that - the rest becomes irrelevant. my favourite was wanting to sue the hotel for bugs flying around...in Spain!!
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Mike Kudrna
Mike Kudrna@MichaelKudrna·
that's how they operate...I have to train the team how to see and understand whats about to happen. let's hypothetically say we made a mistake such as they asked for no onions and we gave them onions Then they add in a bunch of nonsense to make it seem they aren't nitpicking they say the burger bun was soggy or stale they say the meat lacked flavor they say there was too little cheese they say the server looked at them wrong etc.... Point is they stack to try to make it appear justified and they are just victims. It's a mindset they have.
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Mike Kudrna
Mike Kudrna@MichaelKudrna·
Got a 1-star review this weekend Customer said our dining room was dirty without saying that we had a line to the door (had to turn off online ordering just to keep up with the volume). Then proceeds to claim his food was given to another guest who "touched" it. Staff refused to remake. Called us bad business. Here's what actually happened Another guest briefly picked up his plate. Caught in seconds. Food never left the plate. Returned untouched. The conversation about remaking? Never actually happened. Completely fabricated. Same Sunday. Same rush. Same room. Another customer left internal feedback with a 5-star (we have QR codes on every table): "Dining area wasn't as clean as I'd prefer but I can forgive that because the staff was tied up behind the counter during a rush." Same conditions. Opposite conclusion. Because one customer had context and character. The 1-star guy? 5 of his 6 Google reviews are 1-stars Nobody has that many bad experiences. Some people just hunt for them. This is the review economy. Reasonable people leave internal feedback or say nothing. The liars and extortionists run straight to Google or Yelp. One fabricated review poisons the well because the average person simply doesn't review. I never review myself. The system doesn't reward honesty. It rewards exaggerated outrage.
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The Southern Kitchen
The Southern Kitchen@TheSouthernKit1·
@HightailTom @MichaelKudrna Tommy, looking at yours the people that have left them have only created one or two reviews before. I'd suggest its potentially from "the competition"
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Tommy Sandwich 🥪
Tommy Sandwich 🥪@HightailTom·
@MichaelKudrna So annoying. We just opened a few month ago and it’s been a interesting experience dealing with reviews. Most are positive so far, but I just hate having to play the game.
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The Southern Kitchen
The Southern Kitchen@TheSouthernKit1·
@QPRReport The way football spits people out is disgusting - it costs nothing for a bit of compassion, and treating people with respect, especially ones you lauded when useful. The youth game is riddled with this.
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Mike Kudrna
Mike Kudrna@MichaelKudrna·
Most restaurants hire anyone who shows up. Then complain about turnover My interview....I sell you on the job. Then I try to scare you off Best parts, worst parts.....all of it If you still want it after that? You'll probably make it The ones who opt out were going to quit anyway. I just saved us both 90 days
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McFranchisee
McFranchisee@McFranchisee·
In my third-party delivery merchant portal, their analytics tell me that if I have a 0% markup, my monthly sales could increase by more than $3,600. Not bad, right? What it doesn’t show is profitability. If I took away my premium (just offsetting the fees charged to me) and subtracted my set percentage rent/royalty taken off each dollar, I would actually be in the hole. In an era of smaller margins, I just hope for delivery to be margin neutral vs in-store. Despite some headaches, it has been a great addition to my biz but I can’t get by with a 0% markup despite a potential sales bump from it. @MichaelKudrna
McFranchisee tweet media
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Mike Kudrna
Mike Kudrna@MichaelKudrna·
Random kid finds us and talks about us on TikTok... Goes viral Restaurant numbers explode this week ... Now I know why The giant Mozz stick he's eating was designed to do this without me trying to convince them to talk about it. See the link below to the @PizzaToday interview as this item isn't a profit generator, it's a traffic generator and marketer
Mike Kudrna@MichaelKudrna

Everyone wants to know the secret to surviving in restaurants. It's not complicated. Make something nobody else makes. Make it by hand. Make it impossible to ignore. Tell everyone. We built a 13-inch taco mozzarella stick designed to go viral on TikTok. Sunday-only. Now we have a floor on a family day where people are willing to drive for something fun while competitors with bigger budgets wonder why they're empty. Pizza Today just featured us nationally. Here's the link. pizzatoday.com/news/fried-moz…

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The Food Maniac
The Food Maniac@a_food_maniac·
I met a man today that said he studied at le cordon bleu. I asked him which his favorite mother sauce was, and he said “curry”. 🤔
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Mike Kudrna
Mike Kudrna@MichaelKudrna·
@WestLoopTom lower than most realize because most want the cheapest they can get. they'll ask for water
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Mike Kudrna
Mike Kudrna@MichaelKudrna·
"You're charging $6 for a chicago-style hot dog?" Chicago's Vienna Beef 8-to-1: $1.10. Turano bun: $0.50. Full Chicago drag: $0.35-0.40. Foil: $0.05. Bag: $0.05. That's $2.05-2.10 in product. 35% food cost. The other $4? Rent, labor, insurance, utilities, credit card fees, permits. I make $0.40. That's 6-7%. If nothing goes wrong. And guess who's first to Yelp with a 3-paragraph complaint? The $6 hot dog customer. Every time. Hot dogs aren't worth selling unless you have a total captive audience (stadium or business park in a busy city). We stopped selling them years ago.
Mike Kudrna tweet media
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LoftforWords
LoftforWords@LoftforWords·
Please stop playing in this kit against teams in red and white stripes 😵‍💫
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The Southern Kitchen
The Southern Kitchen@TheSouthernKit1·
@MichaelKudrna I've done a lot of work on this recently. AI search is going to be huge and only a matter of time. Hopefully ahead of the curve! I've also learnt how to do it through AI and has taken me a lot less time than it would have if done through more traditional methods.
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McFranchisee
McFranchisee@McFranchisee·
In September, @McDonalds lowered prices on Extra Value Meals nationwide, the biggest price reduction in company histor - alongside a national $8 Big Mac Meal and a $5 Sausage Egg McMuffin meal. That was followed by millions of dollars in free food given away during Monopoly, plus the current $8 two-snack-wrap meal today. 💸 Discounting is part of our DNA 🤠 This isn’t our first rodeo 💪 We know how to win in this environment
@HNLbeach@UgeneKrawec

@McFranchisee @mcdonald Pepsi cutting prices of food products by 15% General Mills also cut prices .. Restaurants getting hit with same store sales declining.. look at Chipotle .Something is up.. See what Mcd says at earnings call next Monday

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The Southern Kitchen
The Southern Kitchen@TheSouthernKit1·
@MichaelKudrna People just see it busy at one time a week when they are out and think its like that all the time, and think the cost was 'punchy'. They dont see the fallow periods and the amount of cost. Wetherspoons pubs in UK are spending £1m per pub just in taxes.
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Mike Kudrna
Mike Kudrna@MichaelKudrna·
Is the restaurant industry the #1 industry for unsolicited advice from people who've never run one? Everyone's an expert until it's their money, their 14-hour days, and their name on the lease.
Pipaloo@pipaloo_

@MichaelKudrna It always amazed me how people would make comments along the lines of us just flipping a switch everyday and making money — sitting on the proverbial gold mine. Like it was oh so easy.

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Mike Kudrna
Mike Kudrna@MichaelKudrna·
Comparison trap kills businesses It's when you measure your chapter 3 against someone else's chapter 20. You see a competitor open a 2nd location. So you rush to expand before you're ready. You see their fancy remodel. So you take on debt to renovate. You dont see their investor money. Their family loans. Their 15 yr head start. Their problems you don't know about. Now you're over-leveraged copying someone else's path instead of building your own. Before comparing, ask.... Do I actually know their full story? Is this MY right move, or am I just reacting? Focus on your race, run your race. Their lane isn't yours.
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The Southern Kitchen
The Southern Kitchen@TheSouthernKit1·
@MichaelKudrna @RickCanale No idea, knowingly! Was a big scandal 13 years ago. A major supplier was using horse in place of beef. Lots of big companies got caught up in it, including Burger King.
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Mike Kudrna
Mike Kudrna@MichaelKudrna·
@RickCanale You're ok Just don't let the rest of them eat beef Need my costs to go down Cat meat isn't the same
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Dani
Dani@Danichels_11·
Guess the football legend? Level: Impossible
Dani tweet media
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