
The Southern Kitchen
239 posts

The Southern Kitchen
@TheSouthernKit1
A London-based boutique catering company specialising in food & BBQ from the American South







🚨 Ex LCFC goalkeeper Alex Smithies on Jon Rudkin:







Everyone wants to know the secret to surviving in restaurants. It's not complicated. Make something nobody else makes. Make it by hand. Make it impossible to ignore. Tell everyone. We built a 13-inch taco mozzarella stick designed to go viral on TikTok. Sunday-only. Now we have a floor on a family day where people are willing to drive for something fun while competitors with bigger budgets wonder why they're empty. Pizza Today just featured us nationally. Here's the link. pizzatoday.com/news/fried-moz…









I sell a 1-pound slice and a drink for $5. People ask how I make money on that. I don't. That's not the point. It gets them in the door. Good experience? They come back for the $15 burger. The $25 pizza. Full pizza has better margin, so I bundle free stuff with it... mozz sticks, ice cream, wings. Some customers start small and work up. Some buy big immediately. You need offers for both. Traffic --> Experience --> Funnel --> Loyalty --> Repeat. This isn't complicated. It's just intentional. Most restaurants wing it. Then wonder why they're empty... or why they're busy but unprofitable. I protect against both.



AI search will be the 2nd most common way consumers find restaurants. Still behind Google. But ahead of everything else.


The funny thing about government - they will overspend on everything, usually triple the price, BUT if you’re a caterer or restaurant, and you get an order from a government office, they always demand a discount because they have “no budget”. We’ve had a joke over the years about never catering for a government dept. because they rip you off. Sadly, many non profits are the same. I used to do free food for most then I saw so many of the orgs we gave free food to turned out to be shady or overpaying themselves.



@McFranchisee @mcdonald Pepsi cutting prices of food products by 15% General Mills also cut prices .. Restaurants getting hit with same store sales declining.. look at Chipotle .Something is up.. See what Mcd says at earnings call next Monday


@MichaelKudrna It always amazed me how people would make comments along the lines of us just flipping a switch everyday and making money — sitting on the proverbial gold mine. Like it was oh so easy.







Beef is back where it belongs. At the top! Real Food. Real Nutrition, Eat more BEEF! MAHA






