Ampush

Building growth marketing engines since 2010 - Ampush teams solve the total growth challenge. Reach out today to learn how we helped build growth for brands including Peloton, Uber, Dollar Shave Club, Blue Apron, Birchbox, Blenders, Hubble and dozens more.

Big news! We’re excited to announce that Ampush has been acquired by @Tinuiti, the largest independent performance marketing firm in the US. We’re thrilled to unite our teams and bring our clients even stronger technology-enabled solutions. Read more here:prnewswire.com/news-releases/…

@HireFireTeam Truly a special thread

"Of course thats your contention. You're a post-iOS14.5 media buyer. You just got finished reading some twitter thread about Estimated Action Rate from some algo maxi, @CTtheDisrupter, probably. You're gonna be convinced of that until next month when you get to @TaylorHoliday

@GrammarHippy efficient with language

Complete the sentence. Good copywriters are________.

Here's a hot topic for Thanksgiving dinner tables: Facebook & Instagram are NOT listening to your conversations. What they are doing is MUCH more effective! Here’s how it works (so you can explain it to your family)👇🏽👇🏽👇🏽

@triplewhale Optimize for clicks That way you will get WAY more traffic, and we all know traffic = quality conversions 🤪

give me your BEST last-minute BFCM advice (wrong answers only)

@heyitsalexP The Facebook defined learning stage isn't important, but getting quality learnings are. A: Choose if you can get at any conversions B: Choose if you cannot get any conversions - likely the option for very expensive, high consideration products

Facebook Ads Question: Let's say you have limited budget relative to your AOV. Would you rather: A. Run conversion campaigns, never leave learning phase B. Run add to cart or page view campaigns, leave learning phase (please share your reasoning too)

@Aazarshad Great resources! Thanks for sharing Another good creative one is: theadcreativebank.com

I've spent 2Mn+ Facebook Ads with 3X ROAS this year. Here are 7 lesser-known resources I used to stay on top of my game (and you should too):

3 Things Every Growth Marketer should Consider this BFCM: 1. Don't over do it - optimizing every minute is bad for campaigns and your mental health 2. Watch last-click performance in addition to FB UI data 3. Go for the drumsticks. The dark meat is way tastier than the white

@Badalpandey_ Need to see a thread where a growth marketer optimizes their Hinge profile

Facebook Ads is like dating - You Contact a girl (Ads on feed) - She thinks you’re interesting (Click on the Ad) - Introducing Yourself (Landing page Content) - You ask for a date (CTA on landing page) - She accepts (Purchase) If you’ve gone on a date, Apply same to your FB Ads

@zachmstuck Can't agree more. Good direct response ads can drive low acquisition cost while promoting brand - good brand ads rarely back out from an immediate acquisition cost standpoint.

#4 Direct Response Ads After spending $100M+ on ads, I can confirm that direct response style ads convert more first time visitors than polished imagery and videos. If you haven't cracked customer acquisition for your brand you should be focusing on DR ads vs "on brand" ads.

You can still win with a pure play DTC model despite what the bear market data says. Proof? I just took my apparel brand from $10k/mo to $700k/mo (profitably) in 37 days. *Major Caveat* if your product sucks...this will not work for you. Here are the 5 things I focused on. 👇

@thesamparr Gnarly. Crazy pop on that ollie too - call me impressed!

And just FYI ya boy ain't no noob. No small boi stuff.

I make "adventure" goals each year. One of my goal's next year: downhill skateboarding in Colorado or the Alps. If you can help me make it happen...lemme know.

That's a wrap! If you enjoyed this thread: 1. Follow me @ampush for more of these 2. RT the tweet below to share this thread with your audience

3/ 1000+ 5-Star Reviews Let others speak for you - take your most compelling reviews and use them as ads! Especially for products that are higher consideration, this is almost always a winning strategy. We source comments from: - Reviews - Comments - Press

We look at 100s of ad accounts every year - most could be improved through messaging taught in marketing 101: 1. Urgency 2. Novelty 3. External Validation Here are 3 ways to apply them to your creatives:

@KhizerAbbaas FB Algorithm almost always know better 🧠 This advice also holds true with audiences!

When it spends around $500 the CPA goes through the roof. Now, This was the reason it wasn't getting budget allocated FB knew that this Ad was not efficient on higher spend. So stop making fool out of yourself FB Algorithm knows better than you 2/2

Facebook Ads Scenario 103: You have 2 Ads in an Adsets Ad 1: Spend $100 CPA: 25 Results:4 Ad 2: Spend: $500 CPA: 35 Result: 14 You see Ad#2 has a higher CPA you turn it off When you do this FB starts allocating the budget to Ad#1 1/2

New Pre- BFCM Facebook Ads Guidance from Meta Auction team via my Reps: Bid changes up to 40% won't restart learning phase Budget changes up to 70% won't restart learning phase FB Auction team - "dont sweat learning phase too much anymore." [Cont'd]

@TaylorLagace Couldn't agree more - small creators are here to stay. It makes no sense paying exorbitant fees for big influencer placements when you can get the same results whitelisting smaller ones.

Macro influencer's rates keep going up. But their authenticity is going down. It's no wonder why audiences trust smaller creators more.

Don't choose influencers to whitelist based on follower count. We have seen micro influencers consistently beat pages with 1M+ followers. Instead, choose them based on their content - does it makes sense to run as a paid ad?