Ash Müller

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Ash Müller

Ash Müller

@Askash

Property Media Professional | Content Creator | Award-Winning Journalist | Speaker | Tweets are my own opinion not advice.📩For collaborations: [email protected]

South Africa انضم Şubat 2022
3.7K يتبع58.3K المتابعون
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Ash Müller
Ash Müller@Askash·
Hi, I'm Ash. With over a decade of experience writing about real estate in South Africa, I’ve built a career around turning concrete into compelling stories. My background as a property broker gave me the inside edge, and today, I use that knowledge to create media that connects, informs, and sells. I’m the founder of Ask Ash, a media house dedicated to marketing real estate across South Africa — from bustling retail hubs to industrial parks, luxury homes, and commercial developments. Whether I’m crafting sharp copy, creating video or social content, or speaking at industry events, my goal is simple: to make property relatable and marketable in a modern, digital-first world. I work with developers, agencies, landlords, property-related companies, and brands that want more than listings - they want narratives that move people and media campaigns that matter. That’s where I come in, blending strategy, storytelling, and market insight to help property brands stand out and stay relevant. Ready to turn your property into a story worth sharing? Let’s create media that actually moves the market. For collaborations: ash@askash.co.za
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Aman Kharbanda
Aman Kharbanda@AmanKharbanda14·
@Askash Smart investors know the real risk isn’t the purchase price, it’s the hidden restrictions you fail to uncover before closing.
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Ash Müller
Ash Müller@Askash·
Every property person in Cape Town has heard at least one horror story from the Atlantic Seaboard. The kind of story that starts with big plans and ends with lawyers, fines, and a very expensive lesson. One of the most repeated versions goes something like this. A buyer purchases an older house with the intention of demolishing it and building something new. Plans are drawn, budgets are calculated, and expectations are high. Then, somewhere along the way, someone discovers that the property is protected by heritage. Suddenly, the rules change. No demolition or major alterations are allowed. In some cases, you can’t even install new windows without approval. What many people do not realise is that heritage restrictions sit in a completely separate legal framework from zoning, title deeds and municipal building plans. You can have all your municipal approvals in place and still not be allowed to touch the structure. I sat down with Cor van Deventer from VDM Attorneys to discuss the laws around renovating Heritage. Click my article below, you might learn something new.
Ash Müller@Askash

x.com/i/article/2036…

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`@ick_real·
If you got paid $50K to talk about 1 subject for 4 hours straight, what would you talk about ??
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Ash Müller
Ash Müller@Askash·
@_maMnyani They should have put their sign onto a white plaque. I struggled to see the name with black on black.
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Avu🌸
Avu🌸@_maMnyani·
We’re getting a Tightline in JHB🥹 It’s opening at the new Sandton Gate centre 🤭
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Mason Home Builder
Mason Home Builder@bankertobuilder·
Before and after Client was sick of the dusty old floors that were often cold in the winter We fixed it up with something tasteful and modern
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Ash Müller
Ash Müller@Askash·
@DewaldLouw I’m not such a macaron fan in general, so will be hard for me to justify the price and hype as well🥲
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Dewald Louw
Dewald Louw@DewaldLouw·
@Askash I had these at the Louvre in Paris - they were good but completely overpriced and hyped.
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Ash Müller
Ash Müller@Askash·
Anyone fancy a box of macarons for R28 000?😅 Ladurée just opened their first-ever store in South Africa at the V&A Waterfront in Cape Town. When luxury brands enter SA, they almost always open at the V&A Waterfront first. With 24 million visitors per year, this mall has some of the highest retail foot traffic in the Southern Hemisphere. Visitors are a mix of locals and international tourists with strong purchasing power. I went to check it out. Beautiful store fit-out, delicious, pricey product. If you’ve had a chance to try out anything from their new store, I would love to hear what you think of it?
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Ratel
Ratel@Ratelsopinion·
@Askash I bought those! Just kidding. If I actually spent R28 000 on cookies i would be divorced before took my first bite
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WOLFÉ
WOLFÉ@TSHlAMO·
Construction on Cape Town's second tallest building already underway, damn that was quick.
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Unlikely Content
Unlikely Content@UnlikelyContent·
@Askash Hats off to you, Ash. I was there in the late 90s and even then it started to look unkept.. Hope they can do a decent makeover, it's an iconic piece of the Jhb skyline!
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Ash Müller
Ash Müller@Askash·
@Sideshen It’s a tragedy. We also need better leaders who can take charge and fix this.
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Sideshen Pather
Sideshen Pather@Sideshen·
@Askash Beautiful article but also very sad. Sad that a beautiful place once called the city of gold has become such a ruin. I’d like to be positive, but we need more than money, we need a miracle.
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#TheMcDaddyOfRadio
#TheMcDaddyOfRadio@Rethabilem·
A Premium Carlton Hotel sitting empty for the past 29 years next to its Parent Company Headquarters Transnet collecting dust due to lack of political will, foresight, poor planning & lack of strategy for Jozi inner City. Now another Hotel in closing down in NewTown #Vote4Change
Ash Müller@Askash

The Carlton Centre Complex A short history on what was once the tallest skyscraper in the Southern Hemisphere - The Carlton Centre Tower. Quick facts: 🌆 Floors: 50 🌆 Height: 223m 🌆 Completion date: 1973 🌆 GLA of retail: 53 000m2 🌆 GLA of offices: 68 000m2 🌆 Construction began: 1960’s 🌆 Estimated replacement cost: R1.5 Billion 🌆 Location: 150 Commisioner Street, Johannesburg 🌆 Unique features: 2400m2 Sky Rink - ice skating rink, later converted into film studios 🌆 Architect: Gordon Bunshaft (SOM Architects) working with local firm Rhodes Harrison Hoffe and Partners Anglo American and SAB (South African Breweries) were the original owners of the land. Anglo American then bought out SAB’s shares and became the sole owner. The Carlton Complex cost R88 million to build. Anglo American sold the entire Carlton Complex to Transnet in 1999 for R33 million. The office tower and retail are operational, however the hotel is still closed. The Carlton Centre is linked to the Carlton Hotel through an underground shopping centre with over 180 retail shops. The History of The Carlton Hotel The first Hotel: 🏨 Floors: 6 🏨 Opening: 20 February 1906 🏨 The British Royal Family stayed here 🏨 The original hotel was demolished in 1963 🏨 Construction by: Barnadot-Joel Mining Company The second 5-star Carlton Hotel 🏙️ Floors: 31 🏙️ Rooms: 663 🏙️ Size: 43 500m2 🏙️ Restaurant: Three Ships 🏙️ Closure: December 1997 🏙️ Opening: 21 November 1972 🏙️ Underground parking: 2000 bays 🏙️ Nelson Mandela stayed here often and delivered his ANC election victory speech in the ballroom of this hotel. 🏙️ The contents of the hotel were sold to the Protea Hotel in Gold Reef City - a replica of the Three Ships restaurant also opened there. 🏙️ Managed by: Western International hotels - interesting is that Western’s international status meant that all races could mix freely at the Carlton Hotel. 🏙️ Guests of the hotel included: Hillary Clinton, Christiaan Barnard, Harry Oppenheimer, Naomi Campbell, Michael Jackson, Margaret Thatcher, Whitney Houston, Mick Jagger, John Lennon and Yoko Ono. Anglo American had plans to sell 70% of the hotel to a Malaysian company that wanted to convert it into a casino. However, they could not get a casino licence so the sale fell through. I had the pleasure of visiting the top of this tower on the 50th floor many years ago. Seeing the City of Gold from this 360-degree view was an overwhelming experience. Do you have any memories connected with this hotel or tower? Please do share in the comments below:

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Ash Müller
Ash Müller@Askash·
I finally took a tour of Ponte… Ponte City's grand opening was in 1975. Standing tall at 54 storeys and 173m, she was once the tallest building on the African continent for 48 years straight. She was beaten by a skyscraper in Egypt, measuring a mere 5m taller. Her fall from grace to grimy led her to being declared the first vertical slum in Africa. The original occupancy rate of this building was 1000 people. When it was declared a slum, 8,000 people lived in Ponte City without running water or electricity. Eyewitness accounts describe a time when the 11th and 12th floors of the building were used to house a large brothel, along with one of the parking levels. And many can’t forget the images of trash piled up to the 14th floor… The tower of trash took 3 years to clean, and they found 23 dead bodies inside. Trucks could not access the area, so all the trash was removed by a team of workers. Since 2014, the internal windows have been welded shut. The building underwent a revamp right before the 2010 World Cup, and today it is home to over 2000 residents. I have driven past and written about this building for so many years, and finally getting inside to see the interiors for myself was a full-circle moment for me. Click my latest article below to read about my experience inside Ponte🙏 Ps. If you’ve ever visited Ponte, I would love to hear more about your experience in the comment section.
Ash Müller@Askash

x.com/i/article/2033…

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Ash Müller
Ash Müller@Askash·
@Ratelsopinion I did😁
Ash Müller@Askash

I finally took a tour of Ponte City. For years I’ve driven past it, written about it, spoken about it, and used it as a reference point whenever the conversation turns to Johannesburg, urban decay, or the rise and fall of great cities. But I had never actually been inside. Ponte City opened in 1975. 54 storeys. 173 metres tall. For 48 years it held the title of the tallest building in Africa, only losing it to a tower in Egypt that beat it by just a few metres. At its peak, around 1,000 people lived here. At its lowest point, nearly 8,000 people were packed into the building without proper water or electricity, and Ponte was labelled Africa’s first vertical slum. The stories from those years sound unreal. Entire floors used as brothels. Trash piled up inside the hollow core to the 14th floor. It took three years to remove the waste, and over twenty bodies were found during the clean up. Trucks couldn’t reach the site, so workers carried everything out by hand. Since 2014, the internal windows have been welded shut to stop people throwing rubbish into the centre. The building was refurbished before the 2010 World Cup, and today around 2,000 people live there. When I arrived for the tour, my guide warned me not to panic if I heard a loud bang. Residents sometimes throw nappies or trash out of the windows. Not exactly the welcome you expect when entering one of the most famous residential towers in Africa. And yet, walking inside, I was surprised. Biometric access, 24-hour security and over 480 cameras monitoring the building. Just past the turnstiles was a box full of house keys on the floor. A simple system so school kids can collect their keys and go home if their parents are still at work. We went up to what used to be one of the penthouse suites. Today it’s a shared entertainment space for residents. Baby showers, birthdays, after-work gatherings. The view from the top is incredible, and also a little heartbreaking. In the 1990s, this exact penthouse could be rented for about R800 a month. Four bedrooms, two lounges, sauna, jacuzzi, braai area, fully furnished. From there we went to the community centre, where volunteers help children with homework after school. Downstairs, there’s convenience retail for residents. Fruit and veg shop, takeaway, butcher, tailor, pizza place. A small ecosystem keeping the building alive. Then we went to the centre - Ponte’s famous hollow core. Built on a slope, the circular design made structural sense, but standing there feels like standing inside a monument to everything that went wrong in the Johannesburg CBD. Cold metal stairs, dark concrete and echoes bouncing up fifty floors. And then, a bang. Someone threw a full bag of rubbish into the middle of the core while we were standing there. My guide didn’t even flinch. “They clean every day,” he said. That moment was really profound. Because you can install cameras, weld windows shut and hire security. But if people don’t respect the place they live in, nothing really changes. Standing inside Ponte feels symbolic of what happened to Johannesburg. A city that was once ambitious, modern, proud. Then hollowed out by neglect, mismanagement, and people who stopped believing the space belonged to them. And yet, Ponte refuses to die. The building recently went up for auction. It’s still unsold, which tells you someone believes there’s even more value left in it. The tour ended in the underground parking with rows of cars - some working, some abandoned, some stripped down to nothing but shells. Ponte is not just a story about urban decay. It’s a story about what happens when a city loses control and what it takes to build that control back. And walking out of Ponte that day, I couldn’t stop thinking that Johannesburg and Ponte City have something in common. Both were once symbols of possibility and both went through years that nearly broke them. Yet, both are still standing, waiting to see if the people inside are ready to rebuild again.

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Ratel
Ratel@Ratelsopinion·
@Askash You should do a video on this
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Martin Lowenthal
Martin Lowenthal@Lompie77·
@Askash Another banger. I remember when it opened. I was 10🤦🏻‍♂️
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Aman Kharbanda
Aman Kharbanda@AmanKharbanda14·
@Askash Ponte City proves real estate is about people, not just buildings, And this is an incredibly powerful, well-written piece capturing that truth.
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