Ash Müller

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Ash Müller

Ash Müller

@Askash

Property Media Professional | Content Creator | Award-Winning Journalist | Speaker | Tweets are my own opinion not advice.📩For collaborations: [email protected]

South Africa Katılım Şubat 2022
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Ash Müller
Ash Müller@Askash·
Hi, I'm Ash. With over a decade of experience writing about real estate in South Africa, I’ve built a career around turning concrete into compelling stories. My background as a property broker gave me the inside edge, and today, I use that knowledge to create media that connects, informs, and sells. I’m the founder of Ask Ash, a media house dedicated to marketing real estate across South Africa — from bustling retail hubs to industrial parks, luxury homes, and commercial developments. Whether I’m crafting sharp copy, creating video or social content, or speaking at industry events, my goal is simple: to make property relatable and marketable in a modern, digital-first world. I work with developers, agencies, landlords, property-related companies, and brands that want more than listings - they want narratives that move people and media campaigns that matter. That’s where I come in, blending strategy, storytelling, and market insight to help property brands stand out and stay relevant. Ready to turn your property into a story worth sharing? Let’s create media that actually moves the market. For collaborations: ash@askash.co.za
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Ash Müller
Ash Müller@Askash·
There are buildings, and then there are institutions. La Concorde is not just another office block on Main Road in Paarl. It is a concrete memory, a historical statement, and now, thanks to the right developer at the right time, a second act done properly. Before La Concorde became a development opportunity, before it became a conversation about premium office space or asset repositioning, it was the beating administrative heart of one of South Africa’s most important agricultural strongholds - the KWV. And you cannot talk about KWV without understanding what it meant to this country. For decades, KWV was more than a wine body. It was the backbone of the South African wine industry. It regulated production, stabilised prices, and shaped how wine moved from farm to market. If you were part of the wine industry, KWV was part of your story. So, when they built their head office in Paarl circa the 1950s, it wasn’t just about needing space. It was about securing a presence, building a legacy, and making a statement that still stands today. Read the full story to see how La Concorde is entering its next chapter.
Ash Müller@Askash

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Ash Müller
Ash Müller@Askash·
R750 million Conference Centre and Hotel to be built in Waterfall City🏨🏗️ Quick facts about the new development: •⁠ Grand opening: January 2028 •⁠ Total delegate capacity: 1350 •⁠ Breaking ground: July 2026 •⁠ Hotel rooms: 180 (including 9 apartments) •⁠ Meeting rooms: 12 (size range: 30 - 101m2) •⁠ Number of halls: 4 (size range: 380 - 394m2 and can be combined) •⁠ Hotel amenities: restaurant, gym, spa, swimming pool, private dining spaces, and a 600m2 rooftop deck for cocktail functions •⁠ Developed by: Attacq Limited and Rabie Property Group The new hotel in Waterfall City is actually being built on top of the conference centre itself. African Rain Collection, the newly formed operating company behind the project, has signed a 10-year lease. They are also the same team that has successfully operated the Century City Conference Centre and Hotel in Cape Town for the past decade. Conference centres are among the most difficult projects to finance. They come with a lot of risk. The conferencing industry is highly sensitive to global events. We saw this during COVID when massive venues around the world sat empty for months. Even something like an oil price crash can impact the sector because companies immediately start cutting travel budgets, and conference attendance drops. On top of that, conference centres are expensive to operate. You are dealing with huge food and beverage operations, staffing, utilities, maintenance, rates, rent and constant operational costs. Generally speaking, conference centres are not always built as profit-first assets. Many worldwide are government-owned or publicly backed because their real value lies in the economic activity they generate. Conferences bring foot traffic into an area, which then spills over into hotels, restaurants, retail and surrounding businesses. That’s why Attacq makes so much sense for this project. They are fully invested in the long-term vision for Waterfall City as an integrated precinct, not just a once-off development. The hotel addition also feels like a smart move. The two existing hotels in the area are reportedly already operating at around 80% occupancy, indicating strong demand for additional rooms. Another clever part of the development is that the site connects directly to the Mall of Africa’s existing parking infrastructure. That means they avoid having to build an additional 800 parking bays themselves, which is a massive capital saving. A lot of strategic thinking has gone into this project, and I'm glad to see that after many years of planning, it’s breaking ground soon.
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Ash Müller
Ash Müller@Askash·
How to Invest in Property for the Price of a Coffee ☕ Property investment often feels like a gated community. The traditional view is that you need millions of Rand or a massive bank loan to participate. This perception keeps many potential investors on the sidelines. However, the South African market offers several vehicles that allow you to own high-quality assets without a 2 million Rand deposit. The most accessible entry point is through Real Estate Investment Trusts (REITs). Think of them as the “Uber of property ownership” - you don’t need to own the car to benefit from the ride. Growthpoint is a prime example of this structure. A REIT is more than just a listed company; it is a specific legal entity designed to pass income to its shareholders. These funds are required by regulation to distribute at least 75% of their taxable earnings to shareholders annually as dividends. In practice, many distribute closer to 80–90%. This structure also ensures that investors receive a consistent income stream while the fund itself avoids corporate tax on those distributions. Read the full article to see how you can start investing in property for the price of your daily coffee.
Ash Müller@Askash

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Unlikely Content
Unlikely Content@UnlikelyContent·
@Askash Oh my soul! Riding The Cobra at Ratanga Junction back in the day was epic!!! Fond memories... 😎
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Ash Müller
Ash Müller@Askash·
From Ratanga rollercoasters to one of South Africa’s most sought-after precincts… How did Century City pull it off? This radio conversation unpacks the bold vision, smart pivots, and game-changing decisions that turned an ambitious 90s idea into a thriving mini-city. If you care about property, development, or the future of our mixed-use developments, this is worth your time.
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Ash Müller
Ash Müller@Askash·
@THOKOZANICHIL I’m so glad you find them informative. It makes all the researching and typing them up worthwhile 🙌🫶
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Ash Müller
Ash Müller@Askash·
@JMontaqu4153 The park is seasonal. It only makes enough money to wash its own face.
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Janome Montaqu
Janome Montaqu@JMontaqu4153·
@Askash But Ash, we need Ratanga back. Maybe not at Century City, but somewhere else in Cape Town.
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Ash Müller
Ash Müller@Askash·
@businessXplain x.com/askash/status/…
Ash Müller@Askash

The controversial R1 billion Cape Town development with 243 apartments that took over a decade to get off the ground is finally breaking ground🏗🛠️🚧 🟡 Storeys: 18 🟡 Apartments: 243 🟡 Development cost: R1 billion 🟡 Development name: The Paradigm 🟡 Apartment price range from R2 250 000 - R35 950 000 🟡 Location: 100 Buitengracht Street, #CapeTown, #SouthAfrica 🟡 Architect: dhk Architects (original concept by Fabian Architects) 🟡 Apartment types: studios, 1, 2, 3 & 4 bedroom residences and 2 penthouses 🟡 Amenities: 24HR concierge, valet service, 7th-floor swimming pool deck with heated pool, room service, gym, laundromat, spa, pharmacy, keyless access, underground parking, EV charging bays, restaurant and deli. ✖️Studio’s Size range: 26m2 - 37m2 Priced from: R1.75 million ✖️1 Bed Apartments Size range: 34m2 - 78m2 Priced from: R2.18 million ✖️2 Bed Apartments Size range: 70m2 - 232m2 Priced from: R4.5 million ✖️3 Bed Apartments Size range: 122m2 - 376m2 Priced from: R7.25 million ✖️4 Bed Apartments Size range: 243m2 - 482m2 Priced from: R22.75 million ✖️Duplex Penthouses - 4 bedrooms & 4.5 bathrooms each Priced from: R33.7 million It’s taken over a decade to get off the ground and now it finally looks like The Paradigm has broken ground. According to the developer’s website, the #development sales launched in July this year and 105 out of 182 units have been sold. Both #penthouses are still for sale at R33 700 000 and R35 950 000. A few years ago, Bo-Kaap Ratepayers and Civic Association put in an application against the development. The Western Cape High Court rejected the application and approved the development. The properties along Buitengracht Street — have always been zoned for mixed-use and commercial developments. The developer has always been within their bulk/zoning rights, however, Bo Kaap Ratepayers and Civic Association have strongly protested to prevent these types of developments. This is to preserve the heritage of the suburb. The development has street frontages onto Buitengracht, Rose, Shortmarket, and Longmarket Streets. There will also be a courtyard on Shortmarket Street that connects to Longmarket Street. This courtyard will be accessible to the public and lined with retail shops and restaurants. What do you think of the latest development addition to Bo-Kaap?

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Business Explainer
Business Explainer@businessXplain·
FNB SIGNS R1 BILLION LUXURY DEAL FNB has finalised a R1-billion funding deal for The Paradigm, a luxury mixed-use development rising at 100 Buitengracht Street in Cape Town. The project, led by Vantage Property and Tiber Construction, will deliver 240 premium residential units alongside retail and lifestyle amenities in the heart of the city. Construction has been underway since November 2024, with completion expected in the third quarter of 2027. Designed by dhk Architects and Fabian Architects, the development will feature a swimming pool deck, 24-hour concierge services, valet facilities, car-sharing options and ground-floor retail space aimed at creating an integrated urban living experience. According to FNB Commercial Property Finance CEO Preggie Pillay (pictured), Cape Town continues to stand out as one of South Africa’s most attractive property markets, supported by sustained demand for high-end residential developments. Full details - ln.run/xBd1R
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Ash Müller
Ash Müller@Askash·
@johny_theblessd @businessXplain Here you go:
Ash Müller@Askash

The controversial R1 billion Cape Town development with 243 apartments that took over a decade to get off the ground is finally breaking ground🏗🛠️🚧 🟡 Storeys: 18 🟡 Apartments: 243 🟡 Development cost: R1 billion 🟡 Development name: The Paradigm 🟡 Apartment price range from R2 250 000 - R35 950 000 🟡 Location: 100 Buitengracht Street, #CapeTown, #SouthAfrica 🟡 Architect: dhk Architects (original concept by Fabian Architects) 🟡 Apartment types: studios, 1, 2, 3 & 4 bedroom residences and 2 penthouses 🟡 Amenities: 24HR concierge, valet service, 7th-floor swimming pool deck with heated pool, room service, gym, laundromat, spa, pharmacy, keyless access, underground parking, EV charging bays, restaurant and deli. ✖️Studio’s Size range: 26m2 - 37m2 Priced from: R1.75 million ✖️1 Bed Apartments Size range: 34m2 - 78m2 Priced from: R2.18 million ✖️2 Bed Apartments Size range: 70m2 - 232m2 Priced from: R4.5 million ✖️3 Bed Apartments Size range: 122m2 - 376m2 Priced from: R7.25 million ✖️4 Bed Apartments Size range: 243m2 - 482m2 Priced from: R22.75 million ✖️Duplex Penthouses - 4 bedrooms & 4.5 bathrooms each Priced from: R33.7 million It’s taken over a decade to get off the ground and now it finally looks like The Paradigm has broken ground. According to the developer’s website, the #development sales launched in July this year and 105 out of 182 units have been sold. Both #penthouses are still for sale at R33 700 000 and R35 950 000. A few years ago, Bo-Kaap Ratepayers and Civic Association put in an application against the development. The Western Cape High Court rejected the application and approved the development. The properties along Buitengracht Street — have always been zoned for mixed-use and commercial developments. The developer has always been within their bulk/zoning rights, however, Bo Kaap Ratepayers and Civic Association have strongly protested to prevent these types of developments. This is to preserve the heritage of the suburb. The development has street frontages onto Buitengracht, Rose, Shortmarket, and Longmarket Streets. There will also be a courtyard on Shortmarket Street that connects to Longmarket Street. This courtyard will be accessible to the public and lined with retail shops and restaurants. What do you think of the latest development addition to Bo-Kaap?

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priscilla
priscilla@priscillaharker·
@Askash Thank you. I didn't know this. Very informative 👏 💝💞
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Casey Sprake
Casey Sprake@CaseySprake·
It was great to chat to you Ash. The idea that property investment doesn’t have to start with a massive capital outlay, but can instead be accessed through REITs and fractional platforms, really changes the game. That combination of accessibility, liquidity, and diversified income is something more investors should be paying attention to.
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Casey Sprake
Casey Sprake@CaseySprake·
It was great to chat with the lovely @Askash. The idea that property investment doesn’t have to start with a massive capital outlay, but can instead be accessed through REITs and now fractional platforms, really changes the game. That combination of accessibility, liquidity, and diversified income is something more retail investors should be paying attention to.
Ash Müller@Askash

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Ash Müller
Ash Müller@Askash·
@MVProJileka x.com/askash/status/…
Ash Müller@Askash

Sandton has no shortage of glass towers… but this one looks like a black-and-gold egg and somehow still works. The name (The Marc) is an acronym for Maude and Rivonia Corner, which is where the development is located in Sandton CBD. Also known as “The Jewel”, the edgy black-and-gold egg with a façade of 5,620 alternating gold-and-black triangular mesh panels, and “The Jewellery Box”, the ENS tower. Development details: •⁠ Completed: 2018 •⁠ Development value: R3 billion •⁠ Total lettable area: 83 000m2 •⁠ Developed by: Eris Property Group •⁠ Architect: Boogertman + Partners •⁠ Parking: 6.5 levels of basement parking with 3 462 parking bays Before this mixed-use development, the site was home to the Village Walk Shopping Centre. Today, there are two office towers and retail on the site. 🏙️ Tower one has 17 floors with 27 000m2 of GLA (Gross Lettable Area). It’s home to multiple tenants, with ENS as the anchor tenant occupying 12 floors. 🥚✨Tower two has 12 floors with 35 000m2 of GLA and is owned by Momentum Metropolitan Life. Commercial rental rates range from R260 to R306/m2 ex VAT. Lastly, there is retail on the ground floor with restaurants like SAINT, Tashas, Wok n Roll, coffee shops like Seattle and grocery stores like Pick ’n Pay and Food Lovers. This is, honestly, still one of the most striking commercial developments in South Africa, in my opinion. It feels futuristic, but not in a way that dates quickly. It still holds up years later. And what I like most is that it doesn’t try to blend in. From the bold “egg” design to the high-end retail, everything about this development leans into being different. And that’s exactly why it stands out in Sandton. Some people say Sandton’s skyline feels messy and inconsistent. But if you think about it, that’s actually part of its story. It reflects an exodus. A moment in time when businesses moved out of the Johannesburg CBD in search of something newer, shinier, and more modern. So instead of uniformity, you get character with a slight bit of design chaos. And The Marc fits perfectly into that narrative.

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Pro Jileka
Pro Jileka@MVProJileka·
Sandton, South Africa 🇿🇦, The Richest Square Mile In Africa
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Ash Müller
Ash Müller@Askash·
No, this is not another retail mall - it’s a R1.2 billion automotive press plant. Take a tour of the 32 000 m2 Ogihara South Africa automotive factory and see how parts for Toyota cars are manufactured. Located in the Dube TradePort’s TradeZone 2 in KwaZulu-Natal, this manufacturing plant is the largest investment within the Dube TradePort. Showcasing the huge success of this Special Economic Zone (SEZ). Think of a SEZ as a “business-friendly bubble” inside a country. It makes it easier and cheaper to do business. It’s a dedicated area with lower taxes, less red tape, and better infrastructure, designed to attract foreign direct investment and boost job creation. This plant has created over 250 jobs, and some workers are flown to Thailand for training. The government is pushing to have 60% of all car production take place locally in SA by 2035. Currently, it’s sitting at about 40%, and this factory accounts for about 2% of that. While walking through this production facility, I’m reminded of the Japanese Kaizen theory, which I came across while reading The Diary of a CEO. Kaizen focuses on making small, continuous improvements instead of big changes. It became well known at companies like Toyota, where workers could stop production to fix problems and suggest better ways of working, making the whole system more efficient over time. Seeing this factory in action, it’s clear they follow that mindset by constantly finding ways to work faster, easier, and better. I would love to hear what you think of the factory in the comment section below.
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