Ash Müller

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Ash Müller

Ash Müller

@Askash

Property Media Professional | Content Creator | Award-Winning Journalist | Speaker | Tweets are my own opinion not advice.📩For collaborations: [email protected]

South Africa Katılım Şubat 2022
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Ash Müller
Ash Müller@Askash·
Hi, I'm Ash. With over a decade of experience writing about real estate in South Africa, I’ve built a career around turning concrete into compelling stories. My background as a property broker gave me the inside edge, and today, I use that knowledge to create media that connects, informs, and sells. I’m the founder of Ask Ash, a media house dedicated to marketing real estate across South Africa — from bustling retail hubs to industrial parks, luxury homes, and commercial developments. Whether I’m crafting sharp copy, creating video or social content, or speaking at industry events, my goal is simple: to make property relatable and marketable in a modern, digital-first world. I work with developers, agencies, landlords, property-related companies, and brands that want more than listings - they want narratives that move people and media campaigns that matter. That’s where I come in, blending strategy, storytelling, and market insight to help property brands stand out and stay relevant. Ready to turn your property into a story worth sharing? Let’s create media that actually moves the market. For collaborations: ash@askash.co.za
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Unlikely Content
Unlikely Content@UnlikelyContent·
@Askash Hats off to you, Ash. I was there in the late 90s and even then it started to look unkept.. Hope they can do a decent makeover, it's an iconic piece of the Jhb skyline!
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Ash Müller
Ash Müller@Askash·
@Sideshen It’s a tragedy. We also need better leaders who can take charge and fix this.
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Sideshen Pather
Sideshen Pather@Sideshen·
@Askash Beautiful article but also very sad. Sad that a beautiful place once called the city of gold has become such a ruin. I’d like to be positive, but we need more than money, we need a miracle.
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#TheMcDaddyOfRadio
#TheMcDaddyOfRadio@Rethabilem·
A Premium Carlton Hotel sitting empty for the past 29 years next to its Parent Company Headquarters Transnet collecting dust due to lack of political will, foresight, poor planning & lack of strategy for Jozi inner City. Now another Hotel in closing down in NewTown #Vote4Change
Ash Müller@Askash

The Carlton Centre Complex A short history on what was once the tallest skyscraper in the Southern Hemisphere - The Carlton Centre Tower. Quick facts: 🌆 Floors: 50 🌆 Height: 223m 🌆 Completion date: 1973 🌆 GLA of retail: 53 000m2 🌆 GLA of offices: 68 000m2 🌆 Construction began: 1960’s 🌆 Estimated replacement cost: R1.5 Billion 🌆 Location: 150 Commisioner Street, Johannesburg 🌆 Unique features: 2400m2 Sky Rink - ice skating rink, later converted into film studios 🌆 Architect: Gordon Bunshaft (SOM Architects) working with local firm Rhodes Harrison Hoffe and Partners Anglo American and SAB (South African Breweries) were the original owners of the land. Anglo American then bought out SAB’s shares and became the sole owner. The Carlton Complex cost R88 million to build. Anglo American sold the entire Carlton Complex to Transnet in 1999 for R33 million. The office tower and retail are operational, however the hotel is still closed. The Carlton Centre is linked to the Carlton Hotel through an underground shopping centre with over 180 retail shops. The History of The Carlton Hotel The first Hotel: 🏨 Floors: 6 🏨 Opening: 20 February 1906 🏨 The British Royal Family stayed here 🏨 The original hotel was demolished in 1963 🏨 Construction by: Barnadot-Joel Mining Company The second 5-star Carlton Hotel 🏙️ Floors: 31 🏙️ Rooms: 663 🏙️ Size: 43 500m2 🏙️ Restaurant: Three Ships 🏙️ Closure: December 1997 🏙️ Opening: 21 November 1972 🏙️ Underground parking: 2000 bays 🏙️ Nelson Mandela stayed here often and delivered his ANC election victory speech in the ballroom of this hotel. 🏙️ The contents of the hotel were sold to the Protea Hotel in Gold Reef City - a replica of the Three Ships restaurant also opened there. 🏙️ Managed by: Western International hotels - interesting is that Western’s international status meant that all races could mix freely at the Carlton Hotel. 🏙️ Guests of the hotel included: Hillary Clinton, Christiaan Barnard, Harry Oppenheimer, Naomi Campbell, Michael Jackson, Margaret Thatcher, Whitney Houston, Mick Jagger, John Lennon and Yoko Ono. Anglo American had plans to sell 70% of the hotel to a Malaysian company that wanted to convert it into a casino. However, they could not get a casino licence so the sale fell through. I had the pleasure of visiting the top of this tower on the 50th floor many years ago. Seeing the City of Gold from this 360-degree view was an overwhelming experience. Do you have any memories connected with this hotel or tower? Please do share in the comments below:

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Ash Müller
Ash Müller@Askash·
I finally took a tour of Ponte… Ponte City's grand opening was in 1975. Standing tall at 54 storeys and 173m, she was once the tallest building on the African continent for 48 years straight. She was beaten by a skyscraper in Egypt, measuring a mere 5m taller. Her fall from grace to grimy led her to being declared the first vertical slum in Africa. The original occupancy rate of this building was 1000 people. When it was declared a slum, 8,000 people lived in Ponte City without running water or electricity. Eyewitness accounts describe a time when the 11th and 12th floors of the building were used to house a large brothel, along with one of the parking levels. And many can’t forget the images of trash piled up to the 14th floor… The tower of trash took 3 years to clean, and they found 23 dead bodies inside. Trucks could not access the area, so all the trash was removed by a team of workers. Since 2014, the internal windows have been welded shut. The building underwent a revamp right before the 2010 World Cup, and today it is home to over 2000 residents. I have driven past and written about this building for so many years, and finally getting inside to see the interiors for myself was a full-circle moment for me. Click my latest article below to read about my experience inside Ponte🙏 Ps. If you’ve ever visited Ponte, I would love to hear more about your experience in the comment section.
Ash Müller@Askash

x.com/i/article/2033…

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Ash Müller
Ash Müller@Askash·
@Ratelsopinion I did😁
Ash Müller@Askash

I finally took a tour of Ponte City. For years I’ve driven past it, written about it, spoken about it, and used it as a reference point whenever the conversation turns to Johannesburg, urban decay, or the rise and fall of great cities. But I had never actually been inside. Ponte City opened in 1975. 54 storeys. 173 metres tall. For 48 years it held the title of the tallest building in Africa, only losing it to a tower in Egypt that beat it by just a few metres. At its peak, around 1,000 people lived here. At its lowest point, nearly 8,000 people were packed into the building without proper water or electricity, and Ponte was labelled Africa’s first vertical slum. The stories from those years sound unreal. Entire floors used as brothels. Trash piled up inside the hollow core to the 14th floor. It took three years to remove the waste, and over twenty bodies were found during the clean up. Trucks couldn’t reach the site, so workers carried everything out by hand. Since 2014, the internal windows have been welded shut to stop people throwing rubbish into the centre. The building was refurbished before the 2010 World Cup, and today around 2,000 people live there. When I arrived for the tour, my guide warned me not to panic if I heard a loud bang. Residents sometimes throw nappies or trash out of the windows. Not exactly the welcome you expect when entering one of the most famous residential towers in Africa. And yet, walking inside, I was surprised. Biometric access, 24-hour security and over 480 cameras monitoring the building. Just past the turnstiles was a box full of house keys on the floor. A simple system so school kids can collect their keys and go home if their parents are still at work. We went up to what used to be one of the penthouse suites. Today it’s a shared entertainment space for residents. Baby showers, birthdays, after-work gatherings. The view from the top is incredible, and also a little heartbreaking. In the 1990s, this exact penthouse could be rented for about R800 a month. Four bedrooms, two lounges, sauna, jacuzzi, braai area, fully furnished. From there we went to the community centre, where volunteers help children with homework after school. Downstairs, there’s convenience retail for residents. Fruit and veg shop, takeaway, butcher, tailor, pizza place. A small ecosystem keeping the building alive. Then we went to the centre - Ponte’s famous hollow core. Built on a slope, the circular design made structural sense, but standing there feels like standing inside a monument to everything that went wrong in the Johannesburg CBD. Cold metal stairs, dark concrete and echoes bouncing up fifty floors. And then, a bang. Someone threw a full bag of rubbish into the middle of the core while we were standing there. My guide didn’t even flinch. “They clean every day,” he said. That moment was really profound. Because you can install cameras, weld windows shut and hire security. But if people don’t respect the place they live in, nothing really changes. Standing inside Ponte feels symbolic of what happened to Johannesburg. A city that was once ambitious, modern, proud. Then hollowed out by neglect, mismanagement, and people who stopped believing the space belonged to them. And yet, Ponte refuses to die. The building recently went up for auction. It’s still unsold, which tells you someone believes there’s even more value left in it. The tour ended in the underground parking with rows of cars - some working, some abandoned, some stripped down to nothing but shells. Ponte is not just a story about urban decay. It’s a story about what happens when a city loses control and what it takes to build that control back. And walking out of Ponte that day, I couldn’t stop thinking that Johannesburg and Ponte City have something in common. Both were once symbols of possibility and both went through years that nearly broke them. Yet, both are still standing, waiting to see if the people inside are ready to rebuild again.

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Ratel
Ratel@Ratelsopinion·
@Askash You should do a video on this
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Martin Lowenthal
Martin Lowenthal@Lompie77·
@Askash Another banger. I remember when it opened. I was 10🤦🏻‍♂️
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Aman Kharbanda
Aman Kharbanda@AmanKharbanda14·
@Askash Ponte City proves real estate is about people, not just buildings, And this is an incredibly powerful, well-written piece capturing that truth.
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Ash Müller
Ash Müller@Askash·
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Ash Müller
Ash Müller@Askash·
I finally took a tour of Ponte City. For years I’ve driven past it, written about it, spoken about it, and used it as a reference point whenever the conversation turns to Johannesburg, urban decay, or the rise and fall of great cities. But I had never actually been inside. Ponte City opened in 1975. 54 storeys. 173 metres tall. For 48 years it held the title of the tallest building in Africa, only losing it to a tower in Egypt that beat it by just a few metres. At its peak, around 1,000 people lived here. At its lowest point, nearly 8,000 people were packed into the building without proper water or electricity, and Ponte was labelled Africa’s first vertical slum. The stories from those years sound unreal. Entire floors used as brothels. Trash piled up inside the hollow core to the 14th floor. It took three years to remove the waste, and over twenty bodies were found during the clean up. Trucks couldn’t reach the site, so workers carried everything out by hand. Since 2014, the internal windows have been welded shut to stop people throwing rubbish into the centre. The building was refurbished before the 2010 World Cup, and today around 2,000 people live there. When I arrived for the tour, my guide warned me not to panic if I heard a loud bang. Residents sometimes throw nappies or trash out of the windows. Not exactly the welcome you expect when entering one of the most famous residential towers in Africa. And yet, walking inside, I was surprised. Biometric access, 24-hour security and over 480 cameras monitoring the building. Just past the turnstiles was a box full of house keys on the floor. A simple system so school kids can collect their keys and go home if their parents are still at work. We went up to what used to be one of the penthouse suites. Today it’s a shared entertainment space for residents. Baby showers, birthdays, after-work gatherings. The view from the top is incredible, and also a little heartbreaking. In the 1990s, this exact penthouse could be rented for about R800 a month. Four bedrooms, two lounges, sauna, jacuzzi, braai area, fully furnished. From there we went to the community centre, where volunteers help children with homework after school. Downstairs, there’s convenience retail for residents. Fruit and veg shop, takeaway, butcher, tailor, pizza place. A small ecosystem keeping the building alive. Then we went to the centre - Ponte’s famous hollow core. Built on a slope, the circular design made structural sense, but standing there feels like standing inside a monument to everything that went wrong in the Johannesburg CBD. Cold metal stairs, dark concrete and echoes bouncing up fifty floors. And then, a bang. Someone threw a full bag of rubbish into the middle of the core while we were standing there. My guide didn’t even flinch. “They clean every day,” he said. That moment was really profound. Because you can install cameras, weld windows shut and hire security. But if people don’t respect the place they live in, nothing really changes. Standing inside Ponte feels symbolic of what happened to Johannesburg. A city that was once ambitious, modern, proud. Then hollowed out by neglect, mismanagement, and people who stopped believing the space belonged to them. And yet, Ponte refuses to die. The building recently went up for auction. It’s still unsold, which tells you someone believes there’s even more value left in it. The tour ended in the underground parking with rows of cars - some working, some abandoned, some stripped down to nothing but shells. Ponte is not just a story about urban decay. It’s a story about what happens when a city loses control and what it takes to build that control back. And walking out of Ponte that day, I couldn’t stop thinking that Johannesburg and Ponte City have something in common. Both were once symbols of possibility and both went through years that nearly broke them. Yet, both are still standing, waiting to see if the people inside are ready to rebuild again.
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Ash Müller
Ash Müller@Askash·
Ask Ash is powered by STRUXIT
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Ash Müller
Ash Müller@Askash·
The City Lodge Hotel in Newtown, Johannesburg, is closing after more than a decade, and the building will be auctioned by the end of the month. The hotel was built in 2015 and initially cost R146 million to develop. It includes: • 148 rooms • Restaurant • 2 boardrooms • Gym and swimming pool • 55 basement parking bays City Lodge says the decision not to renew the lease is unrelated to staff performance, the brand, or the broader Johannesburg market. The group has operated for more than 40 years and has 58 hotels across South Africa, Namibia, Botswana, and Mozambique. But the reality is, this hotel stopped turning a profit. And that says something more about hospitality in Johannesburg right now. Over the past few years, I have toured, written about, and presented on multiple hotel developments across the city, and one trend keeps coming up. Most visitors enter through OR Tambo, the busiest airport in Africa, yet we are not seeing the same wave of new hotel developments that we see in Cape Town. Johannesburg is still a business-driven city before it is a leisure destination. Corporate travel drives demand for 4 and 5-star hotels, and these are high-frequency travellers with high expectations. Instead of flooding the market with new supply, we are seeing the optimisation of existing stock in Johannesburg. Newtown made sense at one stage. It was positioned as a cultural precinct near the CBD, with significant public investment and high expectations for regeneration. But the guests have changed, and so have their expectations. Many visitors now choose Sandton, Rosebank, Melrose, Waterfall or Fourways, where there is stronger security, newer infrastructure, and integrated business and retail nodes. The closure of City Lodge Newtown is not just about one hotel. It is a sign of how the hospitality market in Johannesburg is being reshaped.
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trevsh63
trevsh63@trevorshapiro1·
@Askash Good article . Shows us again that there’s one born every minute.
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LEAKED TACTICS FOOTBALL
LEAKED TACTICS FOOTBALL@gentlegentkd·
@Askash Wow! Ash, this is so educational. Thank you for taking your time to write. Much appreciated.
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Ash Müller
Ash Müller@Askash·
Last year, I posted about South Africa’s first fine-water tasting experience at Lanzerac Wine Estate and asked a very important question: Who on earth is paying R350 to taste water? Then the opinions rolled in… Some of you said it was peak pretentiousness. Others were confused or curious, like me. The owner then DM’d me to come experience the tasting for myself. So I went, and I took a few of you with me. We tasted 6 different waters guided by a certified water sommelier. Some waters were filtered through volcanic rock, others were naturally carbonated mineral water with a subtle grape ferment. The most expensive fine water on the shelf is imported from Germany and sells for R5000 a bottle.  And now I owe you an honest review. •⁠ Was it liquid luxury or liquid nonsense? •⁠ Did it change how I think about water? •⁠ Would I spend my own money on it? I’ve written the full article and posted the link below for you to have a read. If you were part of the original debate, you’ll want to read this. And if you still drink tap water like me, this one’s especially for you.
Ash Müller@Askash

x.com/i/article/2023…

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Ash Müller
Ash Müller@Askash·
@Alexand46541342 That R5000 bottle is corked😅 it comes in a champagne style bottle. Here she is…
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Alexander Petersen
Alexander Petersen@Alexand46541342·
@Askash This is something to think about lol in the same economy there's ppl who buy a bottle of water for R5000.... I'm curious how many liters is it?I would love to taste it 😀
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Ash Müller
Ash Müller@Askash·
Ash Müller@Askash

The Carlton Centre Complex A short history on what was once the tallest skyscraper in the Southern Hemisphere - The Carlton Centre Tower. Quick facts: 🌆 Floors: 50 🌆 Height: 223m 🌆 Completion date: 1973 🌆 GLA of retail: 53 000m2 🌆 GLA of offices: 68 000m2 🌆 Construction began: 1960’s 🌆 Estimated replacement cost: R1.5 Billion 🌆 Location: 150 Commisioner Street, Johannesburg 🌆 Unique features: 2400m2 Sky Rink - ice skating rink, later converted into film studios 🌆 Architect: Gordon Bunshaft (SOM Architects) working with local firm Rhodes Harrison Hoffe and Partners Anglo American and SAB (South African Breweries) were the original owners of the land. Anglo American then bought out SAB’s shares and became the sole owner. The Carlton Complex cost R88 million to build. Anglo American sold the entire Carlton Complex to Transnet in 1999 for R33 million. The office tower and retail are operational, however the hotel is still closed. The Carlton Centre is linked to the Carlton Hotel through an underground shopping centre with over 180 retail shops. The History of The Carlton Hotel The first Hotel: 🏨 Floors: 6 🏨 Opening: 20 February 1906 🏨 The British Royal Family stayed here 🏨 The original hotel was demolished in 1963 🏨 Construction by: Barnadot-Joel Mining Company The second 5-star Carlton Hotel 🏙️ Floors: 31 🏙️ Rooms: 663 🏙️ Size: 43 500m2 🏙️ Restaurant: Three Ships 🏙️ Closure: December 1997 🏙️ Opening: 21 November 1972 🏙️ Underground parking: 2000 bays 🏙️ Nelson Mandela stayed here often and delivered his ANC election victory speech in the ballroom of this hotel. 🏙️ The contents of the hotel were sold to the Protea Hotel in Gold Reef City - a replica of the Three Ships restaurant also opened there. 🏙️ Managed by: Western International hotels - interesting is that Western’s international status meant that all races could mix freely at the Carlton Hotel. 🏙️ Guests of the hotel included: Hillary Clinton, Christiaan Barnard, Harry Oppenheimer, Naomi Campbell, Michael Jackson, Margaret Thatcher, Whitney Houston, Mick Jagger, John Lennon and Yoko Ono. Anglo American had plans to sell 70% of the hotel to a Malaysian company that wanted to convert it into a casino. However, they could not get a casino licence so the sale fell through. I had the pleasure of visiting the top of this tower on the 50th floor many years ago. Seeing the City of Gold from this 360-degree view was an overwhelming experience. Do you have any memories connected with this hotel or tower? Please do share in the comments below:

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Ash Müller
Ash Müller@Askash·
They’ve left… Gone end of Feb 2024 already. Legacy Motor Group (the company that operated the dealership) said the location was no longer financially viable due to market conditions and operational challenges. This was a landmark dealership in the JHB CBD so when it left, you can assume this signals that foot traffic, security, customer base, and infrastructure stability are no longer strong enough to support premium retail like this. High-end operators leaving means property values follow…
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Masurpi
Masurpi@masurpi·
@Askash What was once a beautiful place , I wonder if BMW will stay 🤔 if it hasnt left.
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Ash Müller
Ash Müller@Askash·
Jozi is not short of good buildings or good locations. It’s short of consistent service delivery and infrastructure stability/maintenance. We’ve seen in places like Cape Town that when the city gets those basics right (basics that the people of that city literally pay for) - private investment follows. When it doesn’t, decline happens very quickly and investment leaves.
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PAPA KGOSI
PAPA KGOSI@PapaKgosi7·
@Askash Hope they won't let it turn into another slum. There's absolutely no vision in Johannesburg leaders. How do you run a successful hotel if you can't guarantee water availability? I'm sure even in Mogadishu there's reliable clean portable water.
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