Booking.com Public Affairs

🛎 Millions upon millions of hotels and other travel accommodations list on BookingCOM. Have you ever wondered why?

Hospitality is often more than just a summer job. 🛎️ 83% want leadership roles 🛎️ 69% see a long-term career 🛎️ 88% are open to online training The challenge for the industry is how to turn that ambition into structured career pathways.

Digital adoption is one of the fastest ways to boost productivity in Europe’s hospitality sector, especially for SMEs. Our latest issue brief looks at what’s holding smaller operators back, and how policy can help close the gap.

Asia Pacific Leads Global Air Travel Growth according to @IATA

🛎️ Contrary to perceptions of a disengaged workforce, nearly 7 in 10 hospitality employees intend to build long-term careers and over 88% express willingness to participate in online training. via @StatistaCharts

Congratulations to @Priceline for being named one of @USATODAY’s Most Trusted Brands of 2026 - a reflection of the teams dedicated to making travel more accessible, reliable, and seamless for customers. bit.ly/4t2AElS

Hospitality SMEs are everywhere, but durable #competitiveness is not guaranteed. Check our our issue brief on skills, finance and technology adoption in Europe’s accommodation sector. 🔗 aworldworthexperiencing.com/small-business…

🎒 Travel connects people, cultures and communities. As budgets tighten, accessible travel depends on transparency, convenience, and choice. Read a column by Peter Lochbihler for @hospitalitynet on the role digital platforms play.

High intra-EU trade costs are holding Europe’s tourism and services back. Deepening the #SingleMarket could unlock major gains for travellers, businesses, and local economies🧳🌍 #EUtravel #DigitalEurope

New 🇪🇺 rules on STRs could reshape how cities regulate the sector. In this piece for @TheRegReview, B. Schroeter & C. Mukamayanja explain how the EU’s new framework standardizes registration and data sharing, while leaving local housing rules to cities. theregreview.org/2026/03/11/sch…

Global competition for long-haul visitors is intensifying, while traveller expectations are evolving in an experience-driven travel economy. Check out this Issue Brief exploring what this means for Europe transition-pathways.europa.eu/tourism/knowle…

In a recent essay, @ben_schroeter and Christine Mukamayanja of @bookingcom argue that fragmented short-term rental rules weaken enforcement and call for EU-wide registration and platform data sharing. buff.ly/2wmgZfK

🎒 Travel connects people, cultures and communities. Keeping #travel accessible means reducing information gaps and supporting all players, large and small, to deliver better value for consumers. Read a column by @peterlochbihler on the role digital platforms play.

Digital adoption is one of the fastest ways to boost productivity in Europe’s hospitality sector, especially for SMEs. Our latest issue brief looks at what’s holding smaller operators back, and how policy can help close the gap.

Optimism, investment and­ innovation drive Australia’s accommodation sector hospitalitynet.org/opinion/413128…

Europe’s Hospitality Industry Faces Skills Gap as Digital Training Lags Behind, research finds via @DubrovnikTimes thedubrovniktimes.com/times-travel/i…