Chris Kanski أُعيد تغريده

"‘Creativity’ is not the miraculous road to business growth and affluence that is so abundantly claimed these days… Those who extol the liberating virtues of corporate creativity… tend to confuse the getting of ideas with their implementation – that is, confuse creativity in the abstract with practical innovation."
Theodore Levitt, ‘Creativity Is Not Enough’ (1963)

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