Eric Down
343 posts
Today, we’re launching Airpost.
I’m 46. That’s not a cool age to found a startup. At least according to Twitter. I still call it Twitter.
I’ve loved advertising all my life. Since I was 19 and my mom told me about a movie called “Nothing in Common” with Tom Hanks where he plays an ad exec whose main job seems to be shooting hoops with his creative partner. That sounded fun.
Since then, traditional advertising has stayed… traditional.
From my 1st job out of college writing TV ads for Snapple and Fox Sports, to leading product marketing at Airbnb, I’ve seen a lot. Now the AI era is here and an entire $1T industry is about to change. Who will change it?
Why not me? Why not us?
Introducing Airpost: a platform and service where world-class creative strategists use custom-built AI to build video ads. Fast.
If you’ve ever sat down to make an ad with AI and realized 20 minutes later you’re still wrestling with that same clip… that’s why we built Airpost.
Growth teams are busy. They’re asked to do too many things as it is. They shouldn’t have to be AI experts as well. Creative strategists shouldn’t have to stare at a white box trying to decide what to prompt. They should have a partner. That’s what we aspire to be. And that’s what we’ve built our tech to do.
AI ads shouldn’t have to mean only AI footage. We have an exclusive library of over 300,000 video clips we’ve shot ourselves. Our engine uses these, along with client footage and AI footage to make the ads we deliver each week.
We’re funded by the best investors and humans we know. We bootstrapped our performance creative agency, Ready Set, to 200 people. I was always told VCs didn’t add value. If that’s true, it must be other VCs, because ours have been awesome. Thank you Zach Perret, Nate Abbott, Peter Hebert, Max Mullen and all of the firms and folks who’ve believed in us so far.
We’ve gone from 0 to $1M ARR in the six months since we quietly started working with early clients like DoorDash, Dr. Squatch, Calm and more.
So far, every customer has renewed.
To celebrate the launch, we’re giving away a superagent where you:
1) Put in your product URL
2) Get snippets of what your real users are saying on Meta, TikTok, Reddit and X
3) Paste them into ad scripts
Comment “Airpost” and I’ll DM you the private link.
It feels (a little scary but) good to be out there.
Here we go! 🚀
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gemini 3 just made every $15k ai consultant look like a clown
google silent-dropped autonomous agents to 650 million users yesterday
what consultants charge $15K and 6 weeks to "implement" now takes 4 minutes on a phone
here's what actually changed:
the model:
→ plans multi-step workflows autonomously
→ executes start to finish with zero hand-holding
→ optimized for non-experts (no CS degree needed)
→ already live on mobile canvas feature
while "AI agencies" are charging $8k-20k for strategy decks, google just deployed real automation to more people than chatgpt's entire user base
the intelligence gap is getting stupid:
that consultant billing $200/hr to "set up AI workflows" → the app does it autonomously now
that agency charging $15k for "custom AI implementation" → built in 4 minutes on gemini 3 mobile
that bootcamp selling "learn AI automation" for $2k → obsolete before the course launched
some startup just replaced their $18k/month AI consulting retainer with a free app
same output. 4 minute setup. zero technical knowledge required.
most businesses still think AI automation needs:
- 6 month roadmaps
- technical teams
- consulting firms
- $50k+ budgets
reality: it needs a phone and 4 minutes
your competition doesn't know this exists yet
but they will
comment "GEMINI" and i'll send you the breakdown of how to use this before everyone figures it out
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I’ve scaled over 10 pet brands and generated $20M for them.
All thanks to understanding applying the same playbook.
So I've just put together a 22-page mini-guide breaking down how you can do the same.
(These are the strategies my team & I are currently using)
I break down:
✔ Winning Examples
✔ The PetLabCo script formula
✔ A roadmap you can follow to scale
Here's how to get it:
Like + comment "PET" and I'll send it over.
(Must be following)
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🔥 Your best static ads are already working. Now animate them with VEO — it takes minutes.
📽️ We turned our top statics into motion and saw:
✅+23% CTR
✅+31% ROAS
✅Less fatigue.
RT + comment “VEO” and I’ll send the exact workflow we used (follow required for DM)
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@harleyf openfarmpet.com - ethically and sustainably sourced pet food. And Canadian too!
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I do this every year, and it is my favourite thing to post. I’m doing some early holiday shopping, and I want to buy from fun brands who are the best at what they do. Send me your product recco & drop your shop link below! I need ideas. Buying from as many as I can today.💚🙂
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While it may be Thanos-snapping loads of nascent AI Startups, there are some serious shortcomings to chatGPT 😬😆 @TigerWoods
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@visionisgmi Shout out Hank Paulson, man has been sucking from the money printer from decades
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@BarstoolBigCat @bluebuffalo DM me your address, I can send you some free Open Farm dog food!
Openfarmpet.com
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Anyone got a plug for some dog food? @bluebuffalo seemingly stopped making this. Can’t find it anywhere and it’s Stella’s favorite. Tried all the kidney support foods and this is the only one she’ll regularly eat. (Bonus Stella picture)
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