Exploding Topics

What kind of videos do well on X?

This interview was wild 🦠 explodingtopics.com/blog/probitec-…

I am blowing all super small accounts Reply if you're under 5k and I will boost you 🚀

Everyone is obsessing over SEO right now. The real shift: Google filed a patent to replace your landing page entirely if it doesn't convert well enough. The funnel isn't broken. It's moving to a surface you don't own.

If you're using Google less these days, then why are you surprised when you look at GSC and your numbers are down?

@boyter will be interesting to see how budgets get adjusted for this

@explodingtopics In a few years it will be even less. LLMs doing thousands of searches will make googles volume look like a rounding error.

Google's share of search isn't 90%. It's 73%. That other 27% is TikTok, Reddit, ChatGPT, WhatsApp, and a dozen surfaces most marketing teams have zero visibility into.

Our friends at @semrush help you track search trends across all of these platforms. If you want to see which discovery surfaces are growing fastest in your category, that data exists. Try it for free semrush.com/one/

The marketers who win this aren't going to be the ones who find the perfect attribution solution. They're going to be the ones who start auditing where their specific buyers actually spend time and build presence there before it gets expensive.

The attribution problem here isn't just technical. It's political. When a buyer discovers on TikTok, validates on Reddit, gets a ChatGPT recommendation, and converts through your site, no model gives you a clean story to take to leadership. So budgets don't move.

Google's share of search isn't 90%. New research puts it at 73%. That missing 27% is where your buyers are forming opinions right now.

It gets harder. Autonomous AI agents are starting to execute research tasks without generating pageviews, clicks, or ad impressions. When that becomes mainstream, your current performance signals stop working entirely.

Two years ago, AI recommendations drove 0% of vendor consideration. Today it's 10%. That's not a rounding error. That's a channel that didn't exist becoming a real factor in how buyers research.

A survey of 101 B2B SaaS CMOs found word of mouth is the #1 driver of vendor consideration at 42%. Paid ads came in at 2%. The average marketing budget is allocated in almost the exact opposite direction.

Where that 27% actually lives: - TikTok drives initial discovery - Reddit validates purchase decisions - ChatGPT gets asked for vendor recommendations - WhatsApp is becoming a transaction layer None of these show up cleanly in your attribution model.

This isn't a Google vs. AI story. It's a measurement problem. Most marketing teams have no systematic way to track the dozen+ platforms where buyers now research, validate, and shortlist vendors.

AI recommendations went from 0% to 10% of B2B vendor consideration in two years. That's not a trend to watch. That's a trend that already happened.

Now you can automate finding trending topics and creating content brief for those topics Here's how 👇 explodingtopics.com/blog/et-n8n-au…

@sickdotdev Taking notes on this thread

Pitch your startup: • 1 line about it • Add your link Seen by 63201 people last week. Yes, it counts as marketing, go!🚀

Who else still types in twitter.com instead of x? Can't seem to break the habit