Marc Vermut
13.7K posts

Marc Vermut
@mvermut
Guide marketers in implementing and adopting marketing intelligence, analytics and activation solutions. I help businesses tell and execute their stories.
Los Angeles, CA انضم Mart 2008
566 يتبع1.3K المتابعون

Mark Suster: The face of L.A. venture capital latimes.com/la-influential…
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Only reason for me to be here is a big thank you to the @Delta Crew that reunited me with the sweater I dropped in LA when we landed
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Amazing conversations at @TransUnion's #BraveNewWorlds today, not surprisingly, a lot from @LouPas. His final plea "Stop targeting customers, start cultivating them"
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Marc Vermut أُعيد تغريده

As I keep saying, it’s not about spending! Never has been! It’s 100% about imposing a kind of pain and dominance.
Jim Tankersley@jimtankersley
In FY23, federal spending is ~24% of GDP If Republicans got Biden to agree to their full discretionary spending cuts in debt-limit negotiations - which he won't - then spending a decade from now would be ... ~24% of GDP. nytimes.com/2023/05/24/us/…
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Marc Vermut أُعيد تغريده

Curious about the science behind attention metrics? Join us on June 7 for a tour of the ARF's "map" of the attention measurement space. Learn how companies are using eye tracking, biometrics, & AI to measure attention & enhance ad creative: bit.ly/ARF060723 #ARFAttention

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A favorite job privilege is judging the (2023) Genius Awards, hosted by @ANAmarketers and sponsored by @TransUnion. Have a great data-driven marketing story to tell? Go to geniusawards.com to learn how to submit & possibly win a share of $100K for a charity of your choice!

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@Serena People live playing Zelda TOTK on your street?
@halcybella/video/7232701367528279342" target="_blank" rel="nofollow noopener">tiktok.com/@halcybella/vi… (this means nothing to me, btw)
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You can't build anything bigger than you are inside - @llcoolj @ #POSSIBLE2023
Super zen and incisive. Grow yourself to grow your world.

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The last morning of a conference often doesn't get the attention it deserves. The @ANAmarketers #ANADataMasters delivered with two great talks from @turbotax and @JNJGlobalHealth on measurement and data ethics. Practical, applied, accessible, inspiring (in a getting it done way)


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@Delta What a great surprise today. Thanks for the upgrade, whomever applied their magic.
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@mvermut Yes, but it doesn't have to: @hechingerreport works with news outlets throughout the U.S, both local and national, covering inequality and innovation in education. We turn 14 soon!
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This is the local reporting that disappears if papers go away: in-depth investigation into involuntary school transfers that disproportionately impact specifics populations, to avoid the expulsion process that likely wouldn't succeed latimes.com/california/sto…
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@arrington Did the article provide the per capita income and tax amounts? Might tell a different story. And maybe the multiple of income between groups. Oh, and does the income include non-taxed sources of income and value growth? (paywall)
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and in case you missed this gem from Aaron, (paid) marketing DOES drive repeat purchases from your customers #movablemiddles #eTailWest
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"Learn to earn" for dynamic pricing as a real-time alternative to experimentation to avoid loss from learning during listening period from @Astrochieh of @BoxedWholesale. Running at scale alternatives to site visitors and responding to market signals #eTailPalmSprings



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In a tossaway, Ashley Kick of @shopdoen drops the most critical component of effective marketing: consistent taxonomy. It's the unlock to the #analytics and #insights that enable #measurement and #optimization. And the hardest to achieve across your ecosystem #eTailPalmSprings

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