The ANA

When everyone can access the same data, how do you stay ahead? ANA members get exclusive insights that give them a competitive edge. shorturl.at/R3ux6

Principal media continues to gain momentum, and marketers must be prepared. As agencies assume principal roles, new questions are arising regarding transparency, governance, and control. The ANA’s latest report outlines the changes that have occurred since 2024 and highlights what marketers should focus on now. This report is available exclusively to ANA members. Download the report today. shorturl.at/MT2PB

Go beyond the buzzwords. The ANA Agentic Series breaks down what agentic AI actually does—and how to apply it in real marketing workflows. First session with Mint.ai on March 30. Save your spot → shorturl.at/h84kb

At the February 26, 2026 meeting of the ANA MarTech Leadership Council, members shared how they are actively testing and deploying AI agents across the MarTech stack. ana.net/miccontent/sho… @ANAmarketers

Final call ⏳ Last chance to enter the 2026 ANA In-House Excellence Awards—recognizing the best in-house teams driving creativity + impact. Extended deadline: April 3 (rush fees apply) See you at the June 23 gala. Enter now. shorturl.at/OKEeC

Congratulations to @OperationWarm, 2026 ANA Nonprofit Organization of the Year. ana.net/content/show/i… @ANAmarketers

Lindsey's heading out to Nashville NEXT WEEK! Catch her at the @ANAmarketers Media Conference and pick her brains on: 🌟 Status of #AI 🌟#BrandSafety, #AdFraud, #Malvertising, #Transparency 🌟 Data & #Compliance Strategy Ps... Bonus topic: Italian National Lacrosse Team 😁

Better data → better decisions → real growth. Join the 2026 ANA Masters of Data Conference (April 13–15, San Diego) to see how modern measurement and AI-ready strategies drive real impact. Learn more and register at shorturl.at/Gl61v

The future of marketing is unfolding. Quantum marketing brings: Real-time insight Smarter decisions Deeper connection It starts with AI, data, and trust. Read more: shorturl.at/ZhXl7

Congratulations to Corinne Servily of Faircom New York, 2026 ANA Max Hart Achievement Award recipient. ana.net/content/show/i… @ANAmarketers

What does media leadership look like in 2026? Bayer’s Maria Givens shares insights on AI, in-housing media, and building a strong test-and-learn culture ahead of the ANA Media Conference. Read the interview. shorturl.at/cYcnm

Congratulations to Talib Nichiren of @ConsumerReports, 2026 ANA Rising Leader Award recipient. ana.net/content/show/i… @ANAmarketers

Influencer marketing investment is booming. Transparency? Not always. ANA research finds only about half of marketers have full visibility into payments to influencers, with many lacking insight into agency compensation structures. As creator budgets grow, marketers are being urged to ask tougher questions. Read more: shorturl.at/epF7N

Support the next generation of marketing leaders. Through the ANA Educational Foundation, the MADE Mentorship Program connects experienced practitioners with high-potential marketing and advertising talent for structured, one-to-one mentorship. Mentors provide real-world guidance on interviews, professional development, and navigating the marketing and advertising landscape. Sign up to mentor: shorturl.at/RaLSn

Charlene Polite Corley, VP of inclusive insights at @nielsen, provided an overview of brand sentiments and the continued demand for authentic representation to drive attention, loyalty, and ROI with Black consumers. ana.net/miccontent/sho… @ANAmarketers

Are marketers too focused on the digital attention economy? On a recent episode of On Scope, @drmeinstein joins host Mike Berberich to discuss why “attention at all costs” may be hurting brands, why digital should be treated as a tactic rather than a strategy, and what marketers can learn from brands stepping away from social media. 🎧 Listen to the full conversation. shorturl.at/XRRgp

Creators Move Toward Center Stage for Marketing ana.net/magazines/show… via @ANAmarketers

Ahead of his session at the @ANAmarketers members-only conference 3/24 at @GeorgiaAquarium, the ANA's Rachel Chansky spoke with @AmericanCancer CMO Dave Lew at about the evolving relationship between data, brand, and performance in modern marketing. ana.net/miccontent/sho…

As traditional marketing channels wane, brands are increasingly partnering with creators to engage new audiences and drive measurable business outcomes. ana.net/magazines/show… @ANAmarketers

Every year, leaders across marketing procurement, finance, and agency leadership come together for the ANA Advertising Financial Management Conference. 🎥 Conference co-host Lauren Shukla is kicking off the conversation as we look ahead to the 2026 event. For more information and registration, visit: shorturl.at/KgVUM