The ANA

When everyone can access the same data, how do you stay ahead? ANA members get exclusive insights that give them a competitive edge. shorturl.at/R3ux6

Nearly 60% of web searches now end without a single click to an external website. AI search has changed the rules, and traditional SEO and SEM strategies aren't translating. In this new playbook for ANA members, developed in collaboration with @brandlightai, we explore how answer engines source and surface information, new measurement frameworks to gauge performance, and provide tangible steps you can take today to ensure brand visibility and accuracy in AI-generated answers. Explore the playbook and discover how to strengthen your brand’s visibility in AI-generated answers. shorturl.at/GkYxa

Thank you Bob🙏 In this month's TAG Today, @tag_today's Mike celebrates @ANAmarketers's Bob Liodice's 30+ year dedication to #digitaladvertising 🎉🥳👏 Full article 👉 hubs.ly/Q04fBBsb0

ASK Answers: How can my brand authentically connect with the AAPI community? ana.net/miccontent/sho… @ANAmarketers

At the 2026 ANA In-House Agency Conference, Javier Bustillos of @GeorgiaPacific will share how Georgia-Pacific built a best-in-class in-house media organization powered by analytics, AI-driven optimization, and integrated strategy. Discover how modern in-house media teams are driving stronger performance, greater agility, and measurable business impact. June 22–24 in Huntington Beach, Calif. Learn more and register. shorturl.at/31Byd

Stronger alignment leads to stronger media planning. ANA’s Media Briefing Best Practices and Guidelines helps marketers create clearer, more actionable media briefs with practical guidance across KPIs, audiences, budgets, ownership, and more. ANA members can download now. shorturl.at/xcdO6

Shopper journeys are more fragmented than ever 🧩 So how can retail marketers confidently connect media to real outcomes? Join Xander Nafman, Director of Customer Analytics at Foursquare, on the virtual stage at @ANAmarketers Retail Day on Thursday, May 21 to find out. In “From Insights to Checkout: Navigating 2026 Retail Trends with Foot Traffic & Multi-Touch Measurement,” he’ll break down how retail marketers can move beyond surface-level metrics to tie media exposure directly to in-store visits and sales. If you’re an ANA member, register using the link in the comments 👇 #ANA #ANARetailDay #RetailMarketing #Foursquare #Attribution

The @ANAmarketers and @PwC convened a special workshop for the @ANACMOMasters at the Adobe Summit in Las Vegas. It centered on a single question: as AI reshapes what marketing can do, will the function grow in strategic importance — or just reduce budget? ana.net/miccontent/sho…

Advertising Day on the Hill-Day 2: DONE! Thank you to all TAG members who joined us for the 2-day #publicpolicy/#digitaladvertising extravaganza & we very much look forward 2027's edition with @ANAmarketers @4As CHC, DAA, @BBB_NtlPrograms ANA Ethical Marketing Recap - Play 🎬

ANA B2B Masters Week is more than a conference. It’s five days of the biggest conversations shaping the future of B2B marketing. From exclusive AI-focused Academies with @Google, @PwC, and @Demandbase to keynotes from leaders at @Shell, @SAP, @Google, @jpmorgan, @McKinsey, @Apple, and more, this week is designed for marketers ready to lead what’s next. We are bringing together the minds redefining AI, ABM, brand experience, data, technology, and human-centered marketing, all in one place. Chicago, June 1–5, 2026 Attending the 2026 ANA Masters of B2B Marketing Conference? Don’t miss the invite-only B2B Masters Academies kicking off the week: • @Google — Powering Human Innovation with AI: shorturl.at/vFwSc • @PwC — The Rise of the Agentic Marketer: shorturl.at/Nk1nz • @Demandbase — AI in ABM Essentials Certification: shorturl.at/qLZh6 To be considered for these academies, please register for the conference first. In-person and virtual attendance options are available. shorturl.at/jTKfi #ANAB2B #B2BMarketing

#Jobs @AmDiabetesAssn, @SavetheChildren, @asymca, @TheFellowship, @smithsonian, @ConsumerReports, @AmericanCancer, @UNICEFUSA, @KidneyFund, @DAVHQ, @MountSinaiNYC, @SutterHealth, @MSF_USA, @MakeAWish, and @nnemarketing, @ANAmarketers Nonprofit Careers. ana.net/content/show/i…

Leaders from GUT New York and @girlscouts share frameworks for understanding culture, staying relevant over time, and scaling community-led content. ana.net/miccontent/sho… @ANAmarketers

Join us at the 2026 ANA In-House Agency Conference to hear from Stephanie McCarty on how Taylor Morrison redefined its marketing engine through a more collaborative and transparent in-house model. June 22–24 in Huntington Beach. Learn more and register. bit.ly/3QWbNCO

The best media plans start with better briefs. ANA’s new report, Media Briefing Best Practices and Guidelines, outlines how marketers and agency partners can create clearer, more consistent media briefs that improve alignment and drive stronger campaign outcomes. Inside the report: • Guidance on KPIs, audiences, budgets, timing, and more • Best practices for ownership and alignment • Sample media brief templates from participating organizations Developed with input from the ANA’s Media & Measurement Leadership Council. ANA members can download the report now. bit.ly/4dEDOr9

Multicultural & Diversity Events: May - November 2026 multicultural.com/newsletters/mu… @3aforg ColorCommntwk @ANAmarketers

From a first-ever Hackathon for Good to a multi-year creator investment, @CMN_HQ outlined how creators can help modernize nonprofit storytelling, awareness, and fundraising. ana.net/miccontent/sho… @ANAmarketers

How can brands connect more meaningfully with culture today? Danielle Spikener and Aki Spicer share thoughtful insights on what it takes to build relevance, authenticity, and lasting connection in today’s marketing landscape. Discover more conversations like this at the 2026 ANA Brand Masters | ICONS conference, May 18–20 in Los Angeles. Explore the agenda and register. shorturl.at/0h41R