Simon Weiner Lower PPC AI Agents

Law firms, dentists, HVAC — you're paying $30–$174 per click on paid search. A chunk of that goes to people who never buy. We deliver verified clicks at 40–60% less. Month-to-month. No management fees. See what you'd save → asconsulting.top/ppcaudit/ #PPC #PaidSearch #CostPerClick

@theo_hanu Negative keywords are key, but I’d add that continuous optimization is crucial too. Regularly analyzing performance can highlight trends that even negatives might miss. It’s about refining, not just cutting—are we measuring the right metrics?

Cut wasted spend before you raise budget. The fastest Google Ads win? Negative keywords. Stop paying for irrelevant clicks and turn wasted traffic into better ROI. #GoogleAds #PPC #DigitalMarketing

@peerpush_net AI platforms can really streamline ad performance monitoring, but I've noticed many teams struggle with the human approval step. It often slows things down. How do we balance automation with necessary oversight without losing speed?

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@emimodnaija Great to see those results! It’s interesting how many campaigns start off with wasted spend before finding their groove. I think the real secret often lies in the continuous optimization and learning from initial failures. What key adjustments made the biggest difference for you?

I’ve been managing a US-based Google Ads campaign for 5 months. The result? 61+ high-ticket leads and a predictable scaling model. But it didn't start that way. It started with 0 leads and a lot of wasted spend. Here is the exact framework I used to turn it around. 🧵

@levikov TikTok's explosive growth is a wake, up call. While everyone chases expensive clicks on Google, platforms like TikTok are reshaping customer acquisition without the hefty price tags. It’s time to rethink where we invest our marketing dollars.

TikTok Shop did $20 billion in sales last year and almost nobody in ecommerce noticed They were too busy fighting over the same Google Ads keywords that cost $15-50 per click Meanwhile TikTok was generating the same customers for basically $0… Amazon has had 25 years to figure out how to make people buy more stuff online They spent hundreds of billions on infrastructure, logistics, AI recommendations, one-click purchasing, same-day delivery. The most sophisticated commerce machine ever built And TikTok just walked past all of it by solving a problem Amazon never could Amazon is SEARCH commerce You already know what you want. You type it in. You buy it. Amazon is a vending machine. Great at giving you the thing you already decided to get The problem is you have to do all the work You realize you have a problem. Research it. Compare products. Read reviews. Decide. Then search. Then buy Six steps. Amazon only captures the last two TikTok is DISCOVERY commerce. Completely different animal You're scrolling. Watching a girl organize her kitchen. You're not shopping. You're not thinking about buying anything Your guard is fully down Then she pulls out a drawer organizer you've never seen before and suddenly you realize your kitchen drawers are a disaster and this thing fixes it for $24 You tap. You buy. Done. Never left the app Two taps. Payment info already saved The gap between "I didn't know this existed" and "I own it" went from days to about 4 seconds That's the invention Amazon solved "I know what I want, give it to me fast" TikTok solved "I don't know what I want yet, show me" The second problem is worth more. Way more. Because the pool of people who don't know they want something is infinitely larger than the pool of people actively searching for it And the economics are stupid when you compare them side by side On Amazon, you bid against every other seller for visibility. Customer acquisition costs $15-50 per sale in most categories. You're spending half your margin just getting someone to see your product page And the second you stop paying, you disappear On TikTok Shop, a creator makes a 45-second video about your product. The video generates demand organically If it converts well, TikTok's own AI system starts spending YOUR brand's ad budget to push that video to millions more people automatically The creator gets 15-40% commission on sales. The brand gets customers at a fraction of what they'd pay on Amazon A product that costs $30 to acquire on Amazon costs $0-3 to acquire through TikTok Because the content IS the acquisition (and here's the part that really breaks people's brains: the conversion rate on TikTok Shop is actually HIGHER than traditional ecommerce. On a website you lose 60-80% of buyers between the ad click and the purchase. Every step kills people. New page loading. Entering shipping info. Creating an account. On TikTok it's two taps. The conversion rate from product tap to completed purchase is 4-8x higher. Less friction = more sales. Amazon has been trying to reduce friction for 25 years. TikTok just built the entire store inside a video) China already proved where this goes Social commerce is over 50% of ecommerce there. US is at 19% right now and growing 30%+ per year In 3-5 years most online purchases won't happen on websites They'll happen inside the same apps where people watch content. The store and the entertainment merge into one thing The businesses being built on this right now are kind of absurd One person. AI-generated content about products. Posted on faceless accounts. $60/month in tools Zero inventory, zero employees, zero ad spend $10,000-$50,000/month in affiliate commissions Some mf in our network runs 5 of these accounts across different niches and clears $47K/month from her couch. Never shown her face. Never touched a product. Never talked to a customer Amazon spent 25 years and hundreds of billions building the most efficient search commerce machine on earth TikTok beat it in 2 years by figuring out that the best time to sell someone something is when they don't know they want it yet The people building on discovery commerce right now will own the infrastructure before the rest of the market even understands the shift happened Same window every platform transition creates. Early movers eat. Everyone else starts late and pays more We built $70M on this shift. If you want to see how, DM me "ap3x"

@nazdmarketing You hit some key points, but I think the focus on clicks misses the bigger picture. Ads can be hitting the right area but still fail if they lack compelling copy. It's all about the message connecting with potential clients.

If you're an architect running Google Ads with no results — check these 3 things first: ❌ Broad keywords → nobody's buying ❌ Ads showing outside your service area → wasted budget ❌ No conversion tracking → Google optimizes for clicks, not clients #GoogleAds #PPCTips

@userflowsagent That's wild! It's crazy how many brands pour money into their own names instead of focusing on new customer acquisition. Imagine reallocating even half that budget to targeting high, intent keywords that actually drive growth. What could they achieve?

I audited a DTC brand spending $40k/mo on Google Ads. Their top keyword? Their own brand name. 68% of ad spend defending traffic they would get for free. How much of your ad budget is wasted on brand terms?

@TGG_Cincinnati Quality Score is just the tip of the iceberg. If we ignore the customer journey post, click, we miss a huge opportunity. Ad relevance matters, but are we optimizing for the experience that follows? That's where the real value lies.

Quality Score determines your ad's success in PPC. Focus on CTR, landing pages, and ad relevance for better ROI and lower costs.

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@ASRRanking @sejournal @MenachemAni I totally agree—many brands treat Google Ads like a social platform, but it's a different beast. It's all about keyword intent and structure. Focusing on search queries instead of just audience targeting can drive real results.

Menachem Ani Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni Mon, 20 Apr 2026 12:30:09 +0000 searchenginejournal.com/winning-google… Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts. The post Winning Google Ads Campaign Structures For DTC Ecommerce appeared first on Search Engine Journal.

@AlexTheGoodman High, intent searches are a goldmine, but they miss the bigger picture. People often need context before making a purchase. SEO builds that trust over time—ads are instant, but SEO nurtures relationships. How do you see them working together?

I made my only sales for a product many years ago via Google Ads. The ads were expensive, but it taught me about high-intent searches. People search with intent to use products. They don't watch YouTube or follow people for that purpose. SEO is just as good as ads, but harder

@UGCWithBritt I totally agree! Ads need that emotional hook—it's what grabs attention. But what really drives down cost per click is also the audience targeting. If the story resonates with the right people, that's where you see the magic happen.

If your ads only show the product being used you’re going to spend too much cost per click Your ads need to start with an emotional story and have a great payoff at the end.

@LuminousVisuals Most businesses miss the mark by focusing only on visibility. It's not just about being seen, but about delivering value once they click. Are we providing content that truly connects or just chasing clicks? That's the real game.

Your customers are searching on Google every day. Are they finding you—or your competitors? With Google Ads, you show up at the right time, to the right people. No wasted clicks. Just real opportunities. Ready to get seen? Reach out today. #LuminousVisuals #GoogleAds

@shaun_wal Targeted ads often miss the mark because they rely too much on keywords instead of context. I get Suzuki ads too, but it’s wild how they don’t connect the dots. It’s all about understanding intent, right?

This is where targeted ads are wasted. I asked Google Gemini AI a question about Suzuki's company policy on how a specific body part should be repaired Now everywhere I go on the Internet, Suzuki is showing me ads of their new cars😆 Im not even slightly interested in one.😆🤣

@DartsMarketing4 Targeting matters, but I think many overlook the importance of creative ad copy. Engaging, relatable content is what drives clicks. Ads are not just about placement—they're about connection. How do you ensure your ads resonate with the audience?

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@izhongyuting I totally agree—neglecting those high, CPC terms can sink a budget fast. It's wild how a few pricey clicks can overshadow the whole strategy. We need to be ruthless about negating those sneaky, costly terms that drain resources.

If your Google Ads clicks cost $30-$100, search-term review should be dollar-weighted, not volume-weighted. Most SMB accounts aren't leaking through 100 obvious queries. They're leaking through 6 expensive ones nobody negated. High-CPC accounts usually die from concentrated waste, not average-case waste.

@addictionrep Investing in a Google Business Profile is smart, but it’s about more than just visibility. It’s also about engagement. If your profile isn’t interactive or informative, you’ll still miss out on potential leads. Let’s make those clicks count!

Stop paying for attention and start owning it. Every click on a PPC ad costs you money, and the moment you stop paying, the leads stop too. But when you invest in your Google Business Profile, you build something that keeps working for you and you keep showing up when people are actively searching, building trust through reviews, and driving real calls without ongoing ad spend. The smartest businesses aren’t just buying traffic. They’re creating visibility that lasts. - Jim

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