Matthew Holman 💊

Why I do it: helping others unravel subscription puzzles

@jordantwestecom I’ll be looking for the tall guy with the big grin!

Shop talk Who’s going? Always my favourite event of the year. Dm me if you’re around and want to grab coffee!

@NickD2C YES

@subscriptiondoc Exactly! I've seen so many teams get distracted by shiny feature lists when they should be asking "does this solve our core problem better?" The best tools are usually the ones that nail 3-4 things perfectly rather than doing 20 things okay.

I used to think more features = better product. The magic isn't in quantity... It's in having the RIGHT features.

@lepslair @TheJFreakinC This testimony was so funny he was so annoyed by all the free pound cake

@TheJFreakinC The one cop's complaint was that people kept sending him cake too, which is hilarious

This is the funniest thing I’ve seen on the internet. Afroman had his house raided by Ohio Adam County deputies… who found absolutely nothing… broke his door, trashed his place, allegedly had $400 go missing… and then they refused to pay for the damages. So, like any reasonable rapper would do… He turned his home security footage into music videos, mocking them. And then, the deputies sued him for FOUR MILLION dollars… because they didn’t like being made fun of. And Afroman’s response? He dropped ANOTHER music video. In his own words: “Unconfidential informant lied to Police to get out of some trouble. Adam County Sherriff officers made a mistake by believing the lie. Raided my house, found nothing, refused to pay for the damages and filed a lawsuit against me, Afroman, for exercising my freedom of speech! This is me holding trial in one song. I hope you enjoy it.” They said his videos “ridiculed” them… so he decided to show them what that actually looks like. And the best part? A jury basically said… yeah… you don’t get to raid someone’s home, end up in their surveillance footage, and then cry because they used it to make fun of you.

This is how AI is changing my follow-ups. We hosted an event yesterday. 40 people came. Multiple sessions and presentations, tons of content and value. Normally a follow-up would be: "Here are the presentations, thanks for coming, blah blah blah" But with Claude, I: - Had it review the presentations for 2-3 salient points - Had it research the company of each attendee, taking into account what they marked on the registration form as an interest - Had AI prompt a personal response with the links calling out which presentations they should pay attention to - AI drafted all the emails for me in GMAIL I could have had them all send, but I personalized about 20% of them (people I knew, or wanted to sell to). Love this shit.

When customers say your subscription is "too expensive," your instinct is to lower the price. Don't. SpaceGoods tested a 25% price cut. Zero impact on retention. But asking subscribers to set a personal goal at signup? 20%+ improvement. Value is emotional, not mathematical.

@EricRausch @ZamBetsy18483 lmao 🤣

@ZamBetsy18483 If she wanted to she would

Zendaya Only Holds Tom’s Hand 🥺

Grateful for this community! Thanks again to the 🐐 @subscriptiondoc for putting together a great workshop and having me as a speaker. Moderating a panel was my first as well. That was a ton of fun being alongside a group of retention queens! Let’s keep building baby! 📈🐺

Listen to the full interview and breakdown here: youtu.be/ang-2Tlfyiw?si…

SpaceGoods does 80% of revenue on subscription. Most of those are first-time buyers. Their secret isn't a big discount. It's a "starter kit" with tools that make the first experience great - then onboarding that coaches you through week one. Retention starts before the first renewal hits.

@offeryehudai Check out the full interview! youtu.be/ang-2Tlfyiw?si…

@subscriptiondoc Tell me more

@AdLawyer The funny thing is that it’s not really grass fed beef. It’s grass fed beef for part of it. There’s actually a lot of confusion and gray hat or black hat tactics in the space.

First it was using cottage cheese in every recipe. Now it’s using grass fed beef in every recipe.

@jacob_posel If I feed my agent your tweets will it build a better version of itself?

Another tip for working with agents Always let the agent evaluate its work Building a website? Let it open the browser, evaluate, continue API integration? Let it call the endpoint, evaluate, continue Deploying an application? Let it use the CLI, read logs, continue Always let the agent see its work

We have a client with two separate landing pages describing aspects of their subscription program. Dropped both in Claude and asked it to combine them. 5 minutes. Designer implementing. Needs more of their branding elements but it’s 90% there from Claude. Funny but we haven’t yet had a client say anything about how much we’re using AI. They just love how much faster and thorough we are.

@DerekLauermann Better than Claude?

Manus has been unreal for cooking up landing pages. What are some awesome designs, quizzes, games, etc people are seeing!?

@Seanfrank that doesn’t make it good though

"america is bad" literally invent every technical breakthrough in every industry since forever

@EricRausch They tied individual responses to customer LTV and found the winning combo! Now they onboard everyone to that “best practice” and drive a great first product experience.

@subscriptiondoc Love this. How do they test which angle is working the best to reduce churn?

SpaceGoods found three things that predict whether a subscriber sticks around: drinking the product in the morning, making it hot with milk, and using it daily. They built their entire onboarding around replicating those behaviors. That's retention strategy, not a cancel flow with a 10% off coupon.

@jacob_posel A lot of it but it’s more expensive. Any tips on getting my usage down?

@subscriptiondoc Can you do it all with open claw?

Tip for working with agents I see a lot of people plan with ChaGPT/Claude and then bring a plan to their coding agent Don’t do this. You lose a lot of important context and nuance. Coding agents can search the internet and plan with you. Try and keep all context in a single LLM session for a single task.

@dave_christison What's surprising about it?

It’s shocking how many fractional marketing people and agencies are out there right now trying to win business.