Matthew Holman 💊

Why I do it: helping others unravel subscription puzzles

Mars Men continues to push to new heights...🚀 We're hiring across growth, retention and ops! - Head of Growth - Senior Media Buyer - Retention Marketing Manager - VP of Operations Learn more →jobs.lever.co/mars-men

One of my favorite ways to think about customer acquisition Has nothing to do with the cost to acquire that customer. Rather, the value of that customer over time compared to the cost to acquire that customer, minus the cost of servicing that customer. When you think about subscription customers, the math is even easier than normal, because subscription customers are normally more valuable than one time purchasers. In this week's dose, Trevor Crump of Bestie Media sits down with me to talk about how the way you're thinking about growth is killing your business. Stop worrying about ROAS. Start worrying about the value of the customers you're acquiring. Let's dive in: newsletter.thesubscriptiondoc.com/p/dose-203

@AaronOrendorff @youderian Thank you!!

@subscriptiondoc @youderian Book amazon.com/Financial-Inte…

Finished Financial Intelligence thanks to @youderian’s recommendation. Super helpful. Any great courses for more hands on training? We use QBO, so extra points navigating it + Sheets.

Everyone's talking about the Grüns acquisition. Most people are missing the point. It wasn't a viral moment or a lucky exit. It was profitable unit economics, a product people actually loved, and a brand that built real trust over time. This week's newsletter breaks down all three lessons. Subscribe now to get it in your inbox tomorrow: newsletter.thesubscriptiondoc.com

@rabahrahil Killer read thanks for the rec!

strong read.

@bryce Been trying to tell everyone - ccatalyst.co

Utah really is becoming the center of the universe

Free alpha Start to finish Ridiculous GWP tiers for sub take-rate, LTV, and organic sales via social + IRL @mattytjmartin @couuor @connorrolain

I don’t know why data centers have become this generations nuclear power. Unlike nuclear power, there is a 0% chance that a data center can lead to any sort of disaster scenario. This project in Utah is: - in an uninhabited area - bought and repurposed water already in use - is bringing its own power, so it won’t cost citizens anything It’s like being against building a nuclear power plant in the middle of Nevada, except there is no radioactive waste. No fall out. No risk of anything. It’s a big computer in the middle of nowhere, that is self sufficient in all resources. There are a million real problems in America. Data centers just aren’t one.

@eglyman and @tryramp do you think one day when a new vendor I'm working with on Ramp tries to pay me it will use all of the information I've loaded onto your platform 20+ times already instead of making me upload it again? I don't understand how your software is saving anyone time or money otherwise.

Just realized I'm typing IYKYK a lot and need someone to help me stop.

@ecommcowboy @justinmbuckley Justin is incredible at getting attention. IFKYK

Justin Buckley (@justinmbuckley) built a full content engine on Claude for his new education business: - 10 articles/day - 1,500–2,000 words each - Deep research - Auto-generated image assets - Auto-published on social “Would cost tens of thousands per month… Now we’re doing it for a few hundred.” Time to build.

not so much a feature issue as this client had a lot of processing issues (they do prepaid subs which are inherently harder) and contract renewal was up, so it's a good time to evaluate if something different would be better. So far, it's been ok - prepaid subs are hard for everyone. lol

@subscriptiondoc What did SKIO offer that recharge couldn't?

We have a client on SKIO, who recently migrated from Recharge, that told me this after hearing about the acquisition: "They're kind of obsessed with me aren't they?"

@jacksonmaynot cannot let it go

@subscriptiondoc Obsessed ex behavior 😂

@thedanielokon This is illegal.

Let me re-phrase this. I TRIED to cancel Atria. But the 'cancel subscription' brought me to this page. This is inssane. You're telling me I have to do a 15 minute call to simply cancel a SaaS subscription? That's unacceptable.

@andrewjfaris What’s up man I gotchu

Anyone have a good contact at Recharge? Client of mine running into a bunch of issues.

@SteveLeq30 There are actually a couple people there I don’t know FOMO

Ain’t nobody fkn wit my …. #clique #clique #clique 🩸📈

@Xavionis Great point and I agree that that should be a lot of the focus outside of the ideal customer journey. A lot of profit on those edge cases.

@subscriptiondoc As the category matures, I think more attention will move from “how do we run subscriptions?” to “how do we manage the messy edge cases around renewals, access, support and retention?” That operational layer is where a lot of customer trust is won or lost.

This is so huge I don’t think people realize what they’re building. Incredible win for all subscription brands!!

@jacob_posel Guess that tri training came in handy

Met some Anthropic engineers at a party in SF Told them I really loved their product and even built some custom tooling to get the most out of it They dragged me under the Golden Gate Bridge and water boarded me for 5 hours