A little late to share this, but as of January I've stepped into a new role at @animocabrands as Ecosystem Lead
Pretty crazy to think that I joined Animoca 2 years ago as a Portfolio Associate, helping portfolio companies with whatever they needed - then Portfolio Manager, owning marketing and GTM across multiple projects, building out our creator network with Frens Network, and now becoming Ecosystem Lead for one of Asia's most active and largest investors in the space.
The Web3 ecosystem is changing faster than ever, and these are the main challenges I see companies struggling with right now:
· Projects that bet on consumer adoption from the last cycle are now struggling to drive revenue
· Dwindling product-market fit for their core product or service
· AI eating into crypto and broader tech, more aggressively this year than ever before
· A broad push toward institutional, and the question many are asking - was crypto and Web3 always just a subdivision of broader finance?
The only constant in life is change. Every ecosystem has to adapt quickly to survive long-term.
But what does an Ecosystem Lead even do?
Ecosystem is a very broad term, especially for a company that has grown to 620+ portfolio companies from around 500 just a year ago. To me it sits at the intersection of investments, supporting existing portfolio companies, and GTM and partnerships.
· Observing the market to understand which projects and founders might be a great addition for our investments, and where there are opportunities with existing portfolio companies
· Advising on GTM for portfolio companies and partners, especially for western teams trying to enter Asian markets
· Building and strengthening partnerships across the broader Animoca Brands ecosystem
· Managing new formats such as curated networking events and institutional-focused podcasts
Thanks to everyone who is part of the journey!
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