•@XOOBNetwork Campaigns are now starting to reward more than just attention Across Web3 the focus is slowly shifting towards measurable activity Specifically creators who can actually engage and drive users after onboarding This changes the way we measure growth, reach is still important but sustained engagement is becoming more valuable over time. This seems to be an early shift, with larger campaigns evolving to focus on more than just visibility #web3

@0xDolon @XOOBNetwork Shifting from pure attention to measurable engagement reflects how Web3 campaigns like XOOB Network are prioritizing sustained user impact over one-off visibility.