we reached $7.5k/mo tiktok kinda imploded rn so I really need to fix my funnels so here’s the quick updates and lessons learned: - redesigning core ux flow improved payment conversion by 40.6% (so yes, good design works. stop slop) - current arpu is still quite low (sub dollar). lots of strategic work needed here but tl;dr build a product that users really love using - still need to find a more predictable marketing channel (literally can’t sleep at night without this). I see a lot of app founders succeeding with tiktok but it’s so fragile honestly. Unless you reach a big enough volume, it’ll be unpredictable. - who’s the best person on X to talk about mobile app ads? I really need some solid advice, willing to pay - customer support has increased significantly so I’m spending much more time taking to users - users are loving the product and the experience we give + our fast customer support ads to this experience At the end of the day if you ask me “what’s the secret?” honestly it’s just consistent testing+repetition. For the past few weeks many founders reached out to me for advice and there seemed to be a common underlying problem. These guys were more focused on copying other apps (ie cal ai, quittr, etc) than building what their users needed/wanted. “but cal ai did this, quittr did that” was the kind of responses I heard most. I’ve probably said this too many times but please talk to you customers Their users ≠ your users and plus if you play catch up, you’ll never win pave your own way

Following, cause im in the same boat. I’m under the assumption that running paid ads doesn’t make sense unless CAC < LTV. Im running on TikTok as well as Instagram organically but I agree with you about finding better channels or methods. Currently Im trying to spin up UGC and launch other apps.

@danielkcode Man you’re killing it bro Do you have any cac rn? I think im going to test ads (about a week) just to get a better idea of our cac. Keep us updated on the ugc campaign!

@brianshinsh Appreciate it, you too bro. Technically my CAC is $0 if you don’t factor in time and effort lol purely organic tt slides and instagram ai vids

@brianshinsh Adding on to that, I wanted to try paid ads but the LTV is sub dollar and from research it was like $1.50 or more for CPA (free trial start or convert) at least for fb ads

@brianshinsh But yeah let us now how the ads go!

@danielkcode yes will do! I think you should still test ads regardless of what the research says. you never know what your cpm, cpc will be like until you try how are you scaling your ugc?