ADWEEK

Hot off the press: A new monthly issue of ADWEEK is here. ✨ Our March issue dives into the world inside the credit card wars for luxury customers. On a trip through 24/7 terminals and chef-driven lounges, it follows @shaymitch as the face of @CapitalOne's Venture X and unpacks the escalating arms race in premium perks. With fees rising and benefit lists growing, ADWEEK’s Robert Klara explores why younger, travel-hungry customers are driving demand and asks the big question: Can “luxury” remain worth the price? 💳 Read more — bit.ly/4snJqux Story: @UpperEastRob Art: Dave Cutler

What are your non-negotiables when working on a creator campaign? For Jordan Howlett, it's making sure he can actually interact with the folks he's working with. Join the convo with us at Social Media Week April 14-16 in NYC 👉 adweek.it/4sK6qUT

.@sundial, parent of @Essence, @Refinery29, @afropunk, and more, has appointed marketing veteran Amanda Butler as its first chief marketing officer, the company told ADWEEK. Read more 👉 adweek.it/4e0qA8N

Big brands are returning to their founding stories to reset after losing focus, and it is paying off. adweek.it/4bNFaz5

"Unilever’s decision to combine its foods business with McCormick & Company isn’t a retreat from food, but a re-focus on areas where it can naturally make more money." adweek.it/47EcGW6

Agentic commerce dominated the conversation at this year's Shoptalk. But despite the buzz, no one in the ecosystem has figured out how it will actually work. adweek.it/47G4Hrt

.@Complex and @Fanatics are partnering to launch Complex Bets, a new content vertical tied to Fanatics Sportsbook and Fanatics Markets. adweek.it/47E9Ss0

Director Billy Boman has leaned heavily into using AI tools in his work, directing AI videos for @Google, @UMG, and @Klarna. Now, he's sharing his rules for using AI in his creative and professional endeavors. adweek.it/4sNSQQO

In last night's On Background, my weekly media newsletter, I covered: — (SCOOP): Time CEO Jessica Sibley admitting that more bots than humans visit the Time website — (SCOOP): CBS News 24/7 concluding its union negotiations, the first contract under Weiss + Ellison (1/3)

ADWEEK House is returning to Miami Beach this April 27–28 for POSSIBLE! Stop by for curated networking moments, exclusive insights, and maybe even a little bit of fun. Space will be limited, so register today to secure your spot: adweek.it/41JvRdv

Fragmented media. Multiple screens. Limitless choice. At the @GeniusSports NewFront, we heard how the fluid fan is reshaping how brands engage sports audiences. #sponsored #sponsored

The most powerful moments in sports drive the deepest connections. David Tyree reflects on one of football’s most iconic plays—and what moments like that can mean for brands today—at @GeniusSports' NewFront. #sponsored

@socialmediaweek 👉 adweek.it/4sK6qUT

What metric matters most for your team? Want to go deeper? Join us at @socialmediaweek April 14–16 to turn that KPI into real results—grab your ticket now.

New: Complex has partnered with Fanatics Sportsbook and Fanatics Markets — its sports-betting and prediction markets products, respectively — to launch Complex Bets. The new content vertical will incorporate sports-betting and prediction market data into Complex editorial. (1/3)

The basic cable network ranker and cable news report for the week of March 23 is in, and @FoxNews was the only big three cable news network to grow in total viewers and the Adults 25-54 demo, during primetime and total day. Read more 👇 adweek.it/48bYCDj

.@PublicisGroupe has acquired sports and culture-focused agency @160over90 as the holding company eyes sports marketing as its next big growth area. adweek.it/4dpwFeW

@elfcosmetics @UN Samantha Critchell, Vice President of Corporate Communications at e.l.f. Beauty said that after the first campaign with Amanda, the pair became "kindred spirits," and the partnership has continued to grow, as evidenced by the brand's presence at "the most incredible event."

@elfcosmetics @UN Hosted by Amanda Nguyen’s organization Rise and the @UN’s Spotlight Initiative, the event brought together global leaders, creators, and advocates to recognize women breaking barriers across industries and regions.

🧵 Amanda Nguyen has been partnered with @elfcosmetics for almost two years, with a joint commitment to democratizing access to opportunity and uplifting underrepresented voices.