Adam Heitzman

@harpreetchatha_ I think you misinterpreted: Topic clusters aren't new and I didn't frame it as GEO specific. My point was if LLMs process content differently than search engines, it’s worth testing whether a more structured cluster helps LLMs interpret/summarize your content more accurately.

Day 3 of showing you SEO things that GEO bros are trying to claim as their own. ✅ Topic clusters This bro even tells you to do exactly what people have been doing for many, many years when making "SEO" content lol.

@BengalsKorey Who Dey!!

BENGALS FANS CHECK IN. We’re building the BIGGEST network of Bengals fans on X COMMENT if you’re a Bengals fan and FOLLOW everyone who does the same. Let’s all grow together. LETS GO #WhoDey !!!!

How To Build SEO Strategies Around Real Customer Behavior. via @AdamHeitzman: hubs.li/Q03MJMs60 #SEO

ChatGPT, AI tools gain traction as Google Search slips: Survey via @MrDannyGoodwin searchengineland.com/chatgpt-ai-too…

What To Do When the Click Disappears: Surviving SEO In The AI-Driven SERP. via @AdamHeitzman: hubs.li/Q03FNxPm0 #SEO

GEO x local SEO: What it means for the future of discovery via @AdamHeitzman searchengineland.com/geo-local-seo-…

Ranking #1 isn’t enough anymore. One of my clients dominated local search for two years straight… until AI Overviews replaced their top spot with three competitors. You’re not just competing for rankings, you’re competing to be cited by AI. Read on: searchengineland.com/geo-local-seo-…

Don’t kill your SEO budget, shift it via @AdamHeitzman searchengineland.com/dont-kill-your…

Search That Sells: Connecting The Dots Between Rankings And Results. via @AdamHeitzman: searchenginejournal.com/search-that-se… #SEO

SEO in 2025: ✅ Impressions up ❌ Clicks down 🤖 Bot traffic skewing data 👀 Brand visibility with zero clicks Your dashboard isn’t broken, your metrics are outdated. Here’s how to measure SEO success when AI is changing everything: 🔗 searchengineland.com/how-to-measure…

@tbrodbeck @lilyraynyc @tbrodbeck who did it say our Bengals were taking?

@tbrodbeck @lilyraynyc Haha wow that’s wild!

Good news! The second round of the NFL draft starts in a couple hours but Google already knows how it's going to go! Cc @lilyraynyc

Meta tags aren't dead. In 2025, they impact: • CTR • AI Overviews • How search engines interpret your content I break it down in my latest @sengineland article: ✅ What still matters ✅ How to optimize for clicks ✅ What AI changes Read it here: 🔗 searchengineland.com/meta-tags-for-…

The wrong clients don’t just drain your time. They drain your energy. Your team. Your margins. @AdamHeitzman found out the hard way. He chatted on our podcast about how he scaled fast, chasing volume. But volume without vetting? That led to burnout. Shifting to value wasn’t just more profitable. It was sustainable. I made the same mistake. In the early days if a client had budget and wanted to work with us, I said yes. But once I started building out my team, I realised something.. A bad client doesn’t just affect your bottom line. They hit your culture, your morale and your best people. That’s when we introduced a client vetting process. Not just to protect revenue. To protect my people. Every client you take on is either compounding or eroding your business. Choose fit over fees. Quality over quantity. How do you vet clients before saying yes?

How To Write SEO Reports That Get Attention From Your CMO. via @AdamHeitzman: searchenginejournal.com/how-to-write-s… #SEO

🏆 HUMANIZATION PROMPTS GIVEAWAY 🏆 Ready to supercharge your content creation? I'm sharing my secret weapon: an exclusive standalone article writing prompt and my curated Cuppa presets(featuring over 10 different Cuppa prompts). Skip the tedious prompt development process most creators endure and get results like these 👇 Works seamlessly with Claude 3.7 Sonnet, Cuppa, and the Cuppa Workbench. Winners get access to my private community, where I'll personally help you dial in prompts tailored to your exact needs. Create content that reads like it was written by a real person, not AI. 📌 No Editing! To Enter: ✅ Like + Retweet THIS tweet for entry ✅ Retweet ANY of my other humanization tweets for additional entries! ✅ Previous participants get BONUS entries for engaging again! Remember, you MUST follow me so I can DM you if you win! Good luck! 🍀

What separates agencies that thrive from those that struggle? @AdamHeitzman , co founder of @highervis has spent 17+ years figuring that out. In our latest episode of The Agency Growth Club, he shared some of the biggest lessons from his journey, mistakes, wins, and everything in between. 🔹 Cash Flow in a Crisis – Why sustainability beats rapid expansion 🔹 Expensive Hiring Mistakes – The true cost of keeping the wrong people 🔹 Client Selection – Why saying "no" can be a growth strategy 🔹 Remote Work & Culture – How to build a strong team beyond the office 🔹 Revenue Growth – Actionable strategies to double your revenue "The most expensive lesson we’ve learned is the cost of keeping people on your team when they’re not the right fit. It drains resources, impacts morale, and delays progress." youtu.be/fj6jOHnmVeU?si…

@TheDanielFilipe If the product’s value isn’t clear upfront, the price alone won’t sell it. Getting users to the PDP first gives you the chance to frame the value before they make a decision.

Do your product blocks reveal the price of your products? As a rule, they shouldn’t. Keeping the price a secret creates curiosity, raises your click rates, and allows the product display page on your website to sell the product instead. That’s what PDPs are for – let them do their job.

Feeling lost in the crowded auto market? You’re not alone. That’s why we’re excited to invite you to hear from automotive #SEO expert @AdamHeitzman, who will share his top tips and strategies to help your dealership shine online. Here’s a sneak peek of what you’ll learn: 📍 How to build credibility and authority for your dealership using E-E-A-T 📍 Proven content strategies to align with Google’s expectations and drive more traffic 📍 Practical tips to boost trust and outrank your competitors 📍 Actionable steps to create an SEO strategy that works for your customers and search engines 📍 Plus, plenty of real-world examples and insights you can apply right away Save your virtual seat now: lnkd.in/dm5nS3zS

How to restructure your website using personas: A guide for better results via @AdamHeitzman searchengineland.com/restructure-we…