Danny Goodwin

@peeplaja link to the report/results?

The great paid ads pullback of 2026 is here. We surveyed 50 mid-market B2B marketing leaders with Wynter. The data is violent. 72% are actively slashing budgets for paid ads, content syndication, or agencies. This isn't a "hot take." It is a capital flight happening in real time. Where the money is leaving: • 46% cutting paid ads • 40% cutting content syndication • 30% dropping agencies One CMO didn't sugarcoat it: "We're canceling contracts where we can." A marketing director explained why: "Lack of qualified leads, Google and all our typical funnels are bringing in trash." So where is the money going? 1. Events 46% are increasing investment in physical presence. Not webinars but handshakes. One senior director told us: "2025 showed us a clear demand for in-person... we are increasing spend to have a larger presence." 2. Partnerships 44% are moving budget here. The logic is simple: Borrow trust instead of buying impressions. One CMO explained: "Brand visibility through sponsoring influencers... scaling programs that provide solid ROI." 3. AI 62% are investing more in AI/Automation. But not for "innovation" but for survival. One CMO admitted the quiet part: "The expectation from our investment firm is that no one should be adding people because AI is gonna deliver that extra capacity." The takeaway: Leaders are abandoning rented audiences and returning to owned relationships. Paid ads got too expensive. Syndication leads never convert. The only things working are the things you can't fake: real events and trusted partners. This is marketers following the ROI. P.S. If you need to know how your buyers are actually allocating budget, Wynter can get you answers in 48 hours.

@sengineland @MordyOberstein

@MordyOberstein @MrDannyGoodwin

AI drives 1% of traffic – mostly from ChatGPT: Report via @MrDannyGoodwin searchengineland.com/ai-1-traffic-m…

@jeremyknauff @WhoreOfSEO There’s always exceptions. sounds interesting. Drop us an application.

@WhoreOfSEO @MrDannyGoodwin, what say you? I’ve seen some of her posts about this and it’s pretty cool. Btw-I still owe you an article. 😉

I would like to write on SEL to cover what I've been doing for clients on Reddit with viral organic content campaigns and SEO through link building on Reddit. But I guess I'll have to wait another 3 years...

The future of SEO: Why optimization still matters, whatever you call it via @MrDannyGoodwin searchengineland.com/seo-ai-future-…

Last week @MrDannyGoodwin picked out his top 5 stories to break in the world "AI" and "search/marketing" over the course of last month. Danny, Rita Cidre, Erich, Casagrande, and I covered what they mean for marketing on a @Semrush webinar, and then Danny summarized it all on Search Engine Land... Check out the coverage of it on Search Engine Land - I think the hard part is not just "seeing" these "new" ideas but accepting them and actually adopting them (and no, I am not talking about GEO... there is life in marketing beyond "GEO") searchengineland.com/marketing-coun…

@rustybrick @edantaylor @jason_kint Clearly, it's not clear.

@edantaylor @jason_kint publishers complaining they can't monetize their sites anymore, and Google complaining display ads are declining - kinda the same thing, unless I am misunderstanding

Google admits in a court doc filed Friday afternoon that the "open web is already in rapid decline" after Google execs for months have been saying the "web is thriving" seroundtable.com/google-open-we… via @jason_kint

@gaganghotra_ @iPullRank @sengineland We aren't deleting any news/history in that regard. This cleanup is mostly contributed content (plus some staff content that is non-news) that hasn't gotten any traffic in months/years.

@iPullRank @sengineland hmmm but they shouldn't remove the history of search space! preserve the history I guess! x.com/gaganghotra_/s…

This is a great way for a publication to proactively let you know they are pruning your content while making it clear that you are a valued contributor. Shout-out to @sengineland for not having someone rewrite my articles and taking my name off them without alerting me.

@gaganghotra_ @sengineland Mark Traphagen sent me the data via email. There was no blog post / article. If they publish one, I will add.

@sengineland @MrDannyGoodwin @MrDannyGoodwin missed on adding the link to study 🙂

Google AI Overviews rank below Position 1 in 12.4% of cases: Study via @MrDannyGoodwin searchengineland.com/google-ai-over…

Google AI search clicks aren’t always better traffic: Study via @MrDannyGoodwin searchengineland.com/google-ai-sear…

Is it Tuesday? Google AI Overviews doesn’t know via @MrDannyGoodwin searchengineland.com/is-it-tuesday-…

@AdamSinger @sengineland That’s what ChatGPT thinks I look like 😉

@sengineland @MrDannyGoodwin Should have done this with a picture of Danny

Shocking 56% CTR drop: AI Overviews gut Mail Online’s search traffic via @MrDannyGoodwin searchengineland.com/google-ai-over…

SMX Advanced is coming! SMX Advanced is coming! 🚨 If you’re thinking about going, now’s the time to stop thinking and start booking. 🐦 Early Bird pricing ends tomorrow night (May 10 at 11:59 p.m. ET). ✅ Agenda: searchengineland.com/smx/advanced/a… ✅ Register: events.searchengineland.com/smx-advanced-2…

Check out the @smx in person networking meet ups in Boston where you can meet up with me, @MrDannyGoodwin @TheMarketingAnu and others searchengineland.com/smx/advanced/n…

@ericlaw eek fixed. thanks. Andrew Prince is an SEO, not Cloudflare's CEO.

@MrDannyGoodwin who's Andrew?

@MordecaiDarrell @Similarweb Did you publish a study on this? If so, send me the link or the data - happy to cover at Search Engine Land

It's official. One of the brilliant minds on the @Similarweb data team has data that indicates that AIO SERPs get 20% fewer clicks. The question is... How should SEOs adapt to this new landscape?

Google Search boss: AI Overviews boost click quality via @MrDannyGoodwin searchengineland.com/google-search-…

Google AI Overview-organic ranking overlap drops after core update via @MrDannyGoodwin searchengineland.com/google-ai-over…

Google quality raters now assess whether content is AI-generated via @MrDannyGoodwin searchengineland.com/google-quality…

Apple’s Preference Ranking Guidelines: Leaked doc reveals scoring system for AI-generated responses via @MrDannyGoodwin searchengineland.com/apple-preferen…