
Omo Coker
1.3K posts

Omo Coker
@Bcokes3
Bringing you stories from business owners to learn and earn your MBA. Follow, share and engage.












We have a project in Ketu, Mainland and another one in Badore, Ajah, Island. Both are at a stage we need granites. Cost per truck of 30 tons of granites to site: - Ketu: N500k - Ajah: N675k Same quantity, 35% price difference. Furious when both got to my table for approval, I bypassed the procurement/project team and called the suppliers themselves. Finding 1. There are no rocks in Lagos (I knew) so the Ketu supplier sources from a quarry in Abeokuta while the Ajah supplier sources from quarries in Ijebu. Ijebu is closer to Ajah while Abeokuta is closer to Ketu. 2. More significantly, they incure more "road settlement costs" on Ijebu-Ajah route than Abeokuta-Ketu, large part of which is express road. 3. The Ijebu-Ajah supplier also complained of diesel cost, as Ajah-Ijebu road is prone to traffic (= higher fuel need) than Abeokuta-Ketu. When we asked whether the Abeokuta/Ketu supplier can just supply to Ajah, he said he also cannot deliver for less than N650k. Not much difference to change supplier for. Now, if we need 15 trucks of granites for a simple 5-terrace house in Ketu and Ajah, we will spend N7.5m on granites for Ketu project and N10.13m for Ajah project. Same construction, same city, different cost for same material quantity.


The Jim Ovie, Okoya, Dangote, Femi Otedola, Tony Elumelu and some unknown billionaires in Idumota, Gbagi, Sabo gari, and Aba e.t.c were accomplished because they learn to keep the trade secrets. Now SMEs owners are flying to China with cameras. You negotiated the prices in front of chinese to your end-users in the name of making contents while you are buying million of dollars of goods back to back. They knew your market is large, now these Chinese are now infiltrating your market by building warehouses, small factories, and recruiting Nigerians content creators to market to your retailers and end-users and you’re crying on TikTok, complaining about low sales, and declining bulk orders 😂 What used to be relationship-driven access, controlled information, protected margins is now searchable, visible, instantly accessible. Infact, visibility is becoming a tradable asset and it is reshaping distribution. The heartbreaking part? The government is not regulating the market for you people through strict investment policies, and you will still pay humongous taxes at the end of the year 😂😂😂 Una no dey produce 😂😂😂 eni leverage kankan ni global market except for oil . Una eyes go peel ! I feel sorry for us though…. ____ Rukayat Adeleke Osogbo













I will share more prices for you people to see. Ciroc, Martel and Henessy are all barely £40. Yet in Nigeria, someone will be selling it for 250,000/300,000 Naira or more inside club. I have attached the drinks and the prices. These are all cheap drinks walahi 😂 Even the almighty Azul is barely £160. What is going on in Nigeria is scam and exploitation by criminals who are selling fake and overpriced drinks rebranded as “luxury”. You will be buying cheap liquor and be feeling yourself 😂 😂 😂 may God save my people.



yall think he ever get tired of doing this accent?




I spoke about the everyday shocks of moving to the UK… But I imagine experiencing it as a nurse comes with a different kind of reality entirely. @AsidanyaMiracle I’d be interested to hear your perspective.





