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Shazzy_xp🌱
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I met a lady in Boston. She’s a growth engine. She takes start ups from $1 - $3 million revenue to series C $10 - $20 million then leaves. When I heard how much she earns I literally screamed. This is what a lot of African startups need. However, it’s expensive and there’s limited supply on the continent.
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When founders ask for help, it is 90% of the time when they are underwater and need to be rescued. They expect miracles at that stage, and sometimes they get it and survive. The problem is that, in my experience, those who receive miracles never learn, and many still die.
Problems test you and everything you have got. Getting through them is a learning exercise, and the best help you can get is not the miraculous but guidance that helps you to use the learning from adversity to create success.
People who try to raise a few months before they run out of runway will almost likely run out of runway. It happens like clockwork. When they tell people who are funded to always be raising, they also forget to tell them to always be selling. Your best investor still remains your customer.
It is also important to build a deep community of trusted people who can support you when things are dicey. I can't count how many times a short-term loan from family or friends saved our business. They kept giving because I kept paying back and never broke their trust. Founders who hide bad results from investors until the last minute destroy that trust.

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Entitlement comes more easily than we think.
I was traveling on Friday, and my car's air conditioning started acting up in Tema traffic. Luckily, there was an AC guy on that stretch, and I stopped for him to take a look. He took out the filter, cleaned it, topped up the gas, and everything was fine.
When I asked him what he wanted, he quoted an outrageous amount because he saw the car and my gadgets. I did the same for a smaller car last year, and it was much cheaper.
I opened my MoMo wallet and showed him all I had. I would have had to borrow money to pay him, and I was traveling. He realized at that moment that he couldn't extort me and agreed to a lower and more reasonable amount.
As I left, I wondered why he felt entitled to more, since he believed I had more to give, and realized I was guilty of the same thing. I have a client on a quarterly retainer. He approached me; I didn't approach him, and we worked together for a few quarters, for which he was very grateful.
He is now doing very well and has missed a few meetings, all paid in advance. I initially thought of charging more, since he was now making more, but stopped myself when I realized it was entitlement.
Thinking that I was the reason for his success and looking for more is entitlement. If his success brings more work my way, I can charge more. I shouldn't charge just because he is making more.
Pricing for services is a nebulous area when there are no baselines and measurement standards. It is easier when you create standards and stick with them. I have done advisory work on percentages and on time. It is funny that the work I did on a time basis provided much more value to the clients, yet I still had to maintain my standards.
When there are standards, the risk of feeling entitled is greatly diminished. The customer knows what they are paying for, and you know what to expect in payment. Getting them to come back means going above and beyond their expectations. This is why I have a 98% repeat booking rate for consultations. The other 2% I am still trying to win back again without feeling entitled.

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Daddy, good evening, sir.
I’m very sorry for disturbing you at this hour, sir. I know you are probably resting and watching the news, but I felt it was important to bring this matter to your attention before it gets out of hand.
Sir, you remember your daughter that you handed over to me in holy matrimony…..yes sir, the same one we prayed over in church. Sir, there has been a development.
Earlier this evening, sir, she fried plantain. Not small plantain o, sir. Golden brown, well-sliced, as a responsible husband and law-abiding citizen of the household, I positioned myself patiently, believing that in the spirit of marriage, partnership, and the vows we all witnessed that day, a portion would naturally find its way to me. But sir, nothing came.
Sir, I’m not calling to fight. I just felt it was important that you, as her father, are aware of the operational pattern we are witnessing here. Maybe there was an instruction manual that did not get to me during the handover ceremony.
All I’m asking for, sir, is guidance. Because if plantain can elude me today, tomorrow it might be fried yam, next tomorrow maybe asaro, and before you know it sir, we are dealing with a full-blown food distribution crisis in the marriage.
Thank you for your time, sir. Please greet Mummy for me.
Aaron Erefitei Favour@KingErefitei
Calling your father-in-law on the phone because your wife (his daughter) fried plantain but didn't give you is a valid reason.
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We were in the middle of the most exhausting, financially terrifying month of our lives. My business was undergoing a massive, stressful pivot, and he was working brutal overtime at his job to cover the financial gap.
A friend of mine stopped by to drop something off. She walked into our apartment and found us sitting on opposite ends of the couch in complete silence, both wearing sweatpants, staring blankly at the wall and eating takeout straight from the plastic containers.
She gave us a pitying look. "You guys don't even seem like a couple right now. Where's the romance? Who is spoiling who? You guys just look like two roommates trying to survive."
I looked at her, and then I looked at him.
What she didn't see was the silent, flawless ecosystem we had built over the last 30 days to keep each other from drowning. She didn’t see that when I was completely paralyzed by administrative anxiety on Tuesday, he quietly took my laptop, sorted my emails, and mapped out my schedule so I could breathe. And she didn't see that when his body finally gave out from a 14-hour shift on Thursday, I didn't demand he be a stoic provider, I forced him into bed, handled the house, the noise, and the logistics, and stood guard so he could sleep completely undisturbed for an entire day.
The internet is absolutely obsessed with the "prize" dynamic. We are constantly debating who should be the provider and who should be nurtured, who is the infrastructure and who gets to live the "soft life." We are taught to keep a toxic, microscopic scorecard to ensure we aren't doing 1% more than our partner.
But a real, lifelong partnership doesn't have a designated hero and a designated dependent. It is a completely fluid exchange of weight.
I realized right then: You don't build a 50-year marriage by deciding who gets the privilege of being carried. You build it by seamlessly passing the heavy end of the couch back and forth so neither of your arms snap. It’s not about one person sacrificing their humanity for the other’s comfort; it’s about two people acting as a synchronized survival system.
Mariam~TJ@TjMariam65326
What opinion about "Equality" will put you in this position.....
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The older you get, the more you realize luck is just exposure.
If you sit in the same chair, same routine, talking to same people… nothing new happens.
You have to touch the world to win.
• Talk to strangers
• try a new coffee spot
• post on social
• Start a side hustle
The world rewards motion.
You don’t find opportunity sitting still.
You bump into it.
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Met a founder yesterday with a decent merchant product and already thinking of doing a public launch with under 3000 customers. I told him to lie low and do it after 20,000. At that level, PMF is on track.
If your entire product can become a feature of another, use stealth to your advantage and operate in niches rather than revealing your entire strategy prematurely.
All the fintech startups that boasted about “disrupting Interswitch” are now dead, but Interswitch and those who respected and feared them as still alive and thriving.

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