C.J. Mittica

My favorite product at #ASIChicago was the Surprise Cake. Jordan Long, part of the mother-son duo behind the family-run business, demonstrates why it's so fun.

Hey @ATT, make sure your designers aren't hungry when creating your new logo. @BurgerKing

Head spinning trying to keep up with all the tariff announcements? @ChrisR_ASI and I recorded a Promo Insiders podcast to detail where things stand and how promo products suppliers and distributors are responding. members.asicentral.com//news/podcast/…

Our annual Counselor Apparel Issue photo shoot is the most fun project we do all year. If there's one lesson I want promo distributors, suppliers and decorators to take from this spread, it's this: sustainable clothing doesn't have to be boring. members.asicentral.com/news/strategy/…

Collectively, it was a very challenging year for the #promotionalproducts industry and business in general, so a record year in sales for promo is no small feat. And there's a vein of optimism that things will be even better in 2025. members.asicentral.com/news/industry-…

@TheresaHegel and @SaraLav_ASI joined me on the latest episode of Promo Insiders as I made nine predictions for the promo industry in 2025. Will I be wrong about some of them? Of course! But that's half the fun. members.asicentral.com//news/podcast/…

"I’ve lived in Southern California more than 50 years, within 10 miles of the coast, and I’ve never experienced winds or the resulting devastation like this. It’s absolutely apocalyptic." members.asicentral.com/news/industry-…

Shoutout to my colleagues @ChrisR_ASI and @BrendanMenapace for their wall-to-wall coverage of #ASIOrlando. Head to asicentral.com/news to read write-ups on trends from the show floor and top tips from our Education Day sessions. Great job lads! members.asicentral.com/news/strategy/…

It's that time of year -- Top 10 season. Now up to New Year's, ASI Media will be recapping our most popular content, including news stories, Promo Insiders podcasts, trends pieces and Promo for the Planet sustainability articles. members.asicentral.com/news/industry-…

The ASI Media 2024 Promo Product of the Year was so omnipresent that it became part of the scenery: yard signs. Here's how Americans are becoming more fervent in their political beliefs -- and why it compels them to place a sign in their front yard. members.asicentral.com/news/strategy/…

We're looking for amazing sales reps and supplier CSRs to honor with our annual ASI Media Salespeople of the Year awards. I love this awards program because we find great people in promo who are doing incredible work. Don't delay -- nominate today. members.asicentral.com/news/strategy/…

There are few greater joys (especially around the holidays) than receiving a package in the mail. Thanks to @MapleRidgeFarms for showing our family the #FoodGiftLove -- and for giving me a head start on my annual month-long sugar binge.

"Merch ... [is] both an access point and a sign of fealty, a de facto uniform and visual proof that there is a group of people literally buying into a proposition." The New York Times' chief fashion critic certainly recognizes the power of promo. nytimes.com/2024/11/15/sty…

@IsarMeitis delivered an eye-opening presentation at the #ASIPowerSummit, so I was fortunate that he and ASI Director of Software Engineering John Young joined me on Promo Insiders to discuss how AI can help your business right now. members.asicentral.com//news/podcast/…

I left the #ASIPowerSummit convinced the promo products industry is on the precipice of radical change. What has me so sure? @ChrisR_ASI and I discuss in the latest episode of Promo Insiders, where we discuss our top takeaways: members.asicentral.com//news/podcast/…

Incredible first full day at the #ASIPowerSummit. Engrossing sessions, fun activities, non-stop networking, and the much-anticipated release of our Counselor Power 50. Be sure to visit asicentral.com/news for our full coverage -- articles posting today and tomorrow morning.

The #ASIPowerSummit kicked off in style last night (literally, thanks to our giant dartboard soccer game) with an energetic cocktail hour and dinner. Today is going to be non-stop sessions, and the reveal of our Counselor Power 50 tonight.

Proud to announce our Counselor 2024 Promo Campaign Awards. We got so many incredible submissions, and it pained me to only honor one entry in each category. The five case studies here demonstrate the creativity and heart that the promo industry offers. members.asicentral.com/news/awards/se…

Whoa! A bombshell for the #promoproducts industry. @iPROMOTEuTweet and AIA are the 15th and 18 largest distributors, respectively. members.asicentral.com/news/industry-…

I went to my first @PRINTINGUnited Expo a decade ago, and it's a huge show with much to offer the promo industry. My colleague -- Print & Promo Marketing editor @BrendanMenapace -- is churning out lots of coverage from the show. Be sure to check it out! members.asicentral.com/news/strategy/…