Price has very little to do with the durability of most t-shirts sold in the UK, reveals a new academic study we developed with Leeds Institute of Textiles and Colour (LITAC) as part of the #UKTextilesPact. The LITAC team tested the durability of 47 t-shirts from UK clothing brands, including luxury items. They found there was no correlation between price and durability. Of the top ten best performing t-shirts, six cost less than £15, outperforming many more expensive tees - including the most expensive costing £395. The Durability Research Project has been a three-year collaboration between WRAP, the University of Leeds, and clothing brands and retailers signed up to the UK Textiles Pact. The project is helping improve industry alignment on durability in the UK and increase the length of time clothing is kept in use - one of the key ways we can reduce the environmental footprint of the textile industry. This project is now being adapted for US and EU regions to create greater durability alignment across international needs. Read the full report, including tips on ensuring your t-shirt is as hard wearing as possible: journals.aau.dk/index.php/plat… #CircularLiving #TransformTextiles #DurabilityResearchProject #CircularityPathway @UniversityLeeds
